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Work experience

Head of PR & Marketing

from 03.2019 to 09.2020 (1 year 6 months)
AEQUO, Київ (Юриспруденція)

- Developed and executed PR & marketing strategy.
- Developed integrated PR & marketing campaigns to increase
brand awareness, and manage brand perception & reputation.
- Nurtured and built relationships with key legal and business media.
- Coined a business process and a white paper for crafting
submissions to legal directories.
- Was the driving force behind the automation of submissions to
legal directories.
- Influenced internal communications to shape brand perception,
boost engagement, manage expectations, promote constant
change and nurture innovative thinking.
- Served as a PMO at PR Department, setting PM standards,
choosing methodologies & tools, and coaching the team.
- Led a team of PR experts; facilitated relationships between
cross-functional teams.
- Budget holder of all PR activities.

PR Manager

from 07.2015 to 03.2019 (3 years 8 months)
AEQUO, Kiev (Юриспруденція)

- Created high-quality content to communicate across digital and
traditional channels: presentations, websites, videos, etc.
- Successful track record of working within new media and digital
channels and tools, establishing best practices and innovation to
improve communication effectiveness.
- Promoted the launch of innovative products: shaping clear
messages, creating ad campaigns, led generation, etc.
- Delivered projects on time, within the scope, and on budget.
- Developed and managed detailed project schedules, work plans,
and budgets.
- Monitored progress, navigated adjustments, resolved issues, and
regularly communicated project updates to stakeholders.
- Monitored, analyzed, and measured the effectiveness of PR
initiatives; developed insights and made recommendations.
- Took part in mobile app development: drafted user stories,
introduced gamification, calculated capacity.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Worked closely with the HR team on various internal
communications and employee engagement initiatives.
- Managed contracts with vendors and suppliers.

PR & Project Manager

from 11.2013 to 12.2014 (1 year 1 month)
SANAHUNT, Kyiv (Роздрібна торгівля)

- Launched Newsletter. This novelty kept the clients up-to-date,
during the period of limited access to the store, and provided a
smooth switch to an online store later on.
- Launched photo studio for the online store.
- Responsible for window dressing with seasonal decorations.
- Built relationships with key fashion media.
- Coordinated a team of designers and photographers.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Responsible for all POS materials production.
- Experience in premature project closure due to political situation.
- Drafted charity foundation concept. In charge of charity activities.

Assistant-Coordinator, International Projects

from 03.2010 to 10.2013 (3 years 7 months)
Victor Pinchuk Foundation, Kyiv (Неприбуткові, благодійні та громадські організації)

- Created a copy of the exhibition The Holocaust by Bullets: The
Mass Shooting of Jews in Ukraine, 1941–1944. The exhibition was
installed in different cities in Ukraine, and was accompanied by an
educational program.
- Organized a public lecture with President Shimon Peres.
- Supported TV links at the Yalta Annual Meeting.
- Responsible for participant management at Foundation’s
numerous events in Davos during World Economic Forum and at
Yalta Annual Meetings (YES).
- Participant management at public lectures with Jimmy Wales,
Dominique Strauss-Kahn, Tony Blair, etc.
- Assisted the Head of the Board.

Assistant to the President

from 01.2007 to 03.2010 (3 years 2 months)
Bears Food Ingredients Concern & Agrarian Chamber of Ukraine, Kyiv (Харчова промисловість)

Among successful projects:
– Vishegrad Four meeting in Ukraine.
– TAIEX Conference in cooperation with the EU Project “Implementation of Ukraine’s commitments under WTO and ENP Frameworks in the rural sector”, the Coordination Bureau for European and Euro-Atlantic Integration of Secretariat of the Cabinet of Ministers of Ukraine, COPA-COGECA.
On a regular basis:
– Event management.
– POS materials production.

Account Manager

from 07.2006 to 11.2006 (4 months)
Mediatech, Kyiv (Шоу-бізнес, мистецтво, культура)

– Multimedia equipment rent.

Teacher of English

from 09.2002 to 08.2006 (3 years 11 months)
Schools, Language courses, Kyiv (Education and science)

– Teaching English to children and grownups.

Education

National Aviation University

Department of Management Technologies, Project Manager, Kyiv
Higher, from 2007 to 2008 (1 year 3 months)

Kyiv National Linguistic University

English and German Philology, Kyiv
Higher, from 2003 to 2006 (2 years 10 months)

Kyiv Pedagogical College

Primary school teacher, Kyiv
Specialized secondary, from 1999 to 2003 (3 years 9 months)

Additional education and certificates

Digital Marketing, Kyiv Academy of Media Arts (KAMA)

2017-2018

PR Course, Advertising School

2014

Graphic Design Intro, School of Visual Communication

2019

PR & Communications, Kyiv-Mohyla Business School (KMBS)

2019-2020

Digital Marketing, Kyiv-Mohyla Business School (KMBS)

2020

Mini MBA in Markiting with Mark Ritson

2019

Strategic Management and Innovation, Copenhagen Business School, Coursera

2018

Google Project Management Program, Coursera

2021-2022

Modern Marketing Workshop with Seth Godin

2017

Targeting, Bazilik

2018

Product Marketing Management, Projector Institute

2023

Language proficiencies

• English — advanced
• Ukrainian — fluent
• German — beginner

Additional information

– Recognized as Best Communication Manager 2019, and
– Shortlisted as Best Event Manager & Breakthrough of the Year 2018
according to Promotion of Legal Services (PLS) Top Teams Research by Yuridicheskya Praktika