Tetyana
Head of Marketing and PR
- Занятость:
- Полная занятость.
- Возраст:
- 39 лет
- Город:
- Киев
Контактная информация
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Опыт работы
Head of PR & Marketing
с 03.2019 по 09.2020
(1 год 6 месяцев)
AEQUO, Київ (Юриспруденція)
- Developed and executed PR & marketing strategy.
- Developed integrated PR & marketing campaigns to increase
brand awareness, and manage brand perception & reputation.
- Nurtured and built relationships with key legal and business media.
- Coined a business process and a white paper for crafting
submissions to legal directories.
- Was the driving force behind the automation of submissions to
legal directories.
- Influenced internal communications to shape brand perception,
boost engagement, manage expectations, promote constant
change and nurture innovative thinking.
- Served as a PMO at PR Department, setting PM standards,
choosing methodologies & tools, and coaching the team.
- Led a team of PR experts; facilitated relationships between
cross-functional teams.
- Budget holder of all PR activities.
PR Manager
с 07.2015 по 03.2019
(3 года 8 месяцев)
AEQUO, Kiev (Юриспруденція)
- Created high-quality content to communicate across digital and
traditional channels: presentations, websites, videos, etc.
- Successful track record of working within new media and digital
channels and tools, establishing best practices and innovation to
improve communication effectiveness.
- Promoted the launch of innovative products: shaping clear
messages, creating ad campaigns, led generation, etc.
- Delivered projects on time, within the scope, and on budget.
- Developed and managed detailed project schedules, work plans,
and budgets.
- Monitored progress, navigated adjustments, resolved issues, and
regularly communicated project updates to stakeholders.
- Monitored, analyzed, and measured the effectiveness of PR
initiatives; developed insights and made recommendations.
- Took part in mobile app development: drafted user stories,
introduced gamification, calculated capacity.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Worked closely with the HR team on various internal
communications and employee engagement initiatives.
- Managed contracts with vendors and suppliers.
PR & Project Manager
с 11.2013 по 12.2014
(1 год 1 месяц)
SANAHUNT, Kyiv (Роздрібна торгівля)
- Launched Newsletter. This novelty kept the clients up-to-date,
during the period of limited access to the store, and provided a
smooth switch to an online store later on.
- Launched photo studio for the online store.
- Responsible for window dressing with seasonal decorations.
- Built relationships with key fashion media.
- Coordinated a team of designers and photographers.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Responsible for all POS materials production.
- Experience in premature project closure due to political situation.
- Drafted charity foundation concept. In charge of charity activities.
Assistant-Coordinator, International Projects
с 03.2010 по 10.2013
(3 года 7 месяцев)
Victor Pinchuk Foundation, Kyiv (Неприбуткові, благодійні та громадські організації)
- Created a copy of the exhibition The Holocaust by Bullets: The
Mass Shooting of Jews in Ukraine, 1941–1944. The exhibition was
installed in different cities in Ukraine, and was accompanied by an
educational program.
- Organized a public lecture with President Shimon Peres.
- Supported TV links at the Yalta Annual Meeting.
- Responsible for participant management at Foundation’s
numerous events in Davos during World Economic Forum and at
Yalta Annual Meetings (YES).
- Participant management at public lectures with Jimmy Wales,
Dominique Strauss-Kahn, Tony Blair, etc.
- Assisted the Head of the Board.
Assistant to the President
с 01.2007 по 03.2010
(3 года 2 месяца)
Bears Food Ingredients Concern & Agrarian Chamber of Ukraine, Kyiv (Харчова промисловість)
Among successful projects:
– Vishegrad Four meeting in Ukraine.
– TAIEX Conference in cooperation with the EU Project “Implementation of Ukraine’s commitments under WTO and ENP Frameworks in the rural sector”, the Coordination Bureau for European and Euro-Atlantic Integration of Secretariat of the Cabinet of Ministers of Ukraine, COPA-COGECA.
On a regular basis:
– Event management.
– POS materials production.
Account Manager
с 07.2006 по 11.2006
(4 месяца)
Mediatech, Kyiv (Шоу-бізнес, мистецтво, культура)
– Multimedia equipment rent.
Teacher of English
с 09.2002 по 08.2006
(3 года 11 месяцев)
Schools, Language courses, Kyiv (Education and science)
– Teaching English to children and grownups.
Образование
National Aviation University
Department of Management Technologies, Project Manager, Kyiv
Высшее, с 2007 по 2008 (1 год 3 месяца)
Kyiv National Linguistic University
English and German Philology, Kyiv
Высшее, с 2003 по 2006 (2 года 10 месяцев)
Kyiv Pedagogical College
Primary school teacher, Kyiv
Среднее специальное, с 1999 по 2003 (3 года 9 месяцев)
Дополнительное образование и сертификаты
Digital Marketing, Kyiv Academy of Media Arts (KAMA)
2017-2018
PR Course, Advertising School
2014
Graphic Design Intro, School of Visual Communication
2019
PR & Communications, Kyiv-Mohyla Business School (KMBS)
2019-2020
Digital Marketing, Kyiv-Mohyla Business School (KMBS)
2020
Mini MBA in Markiting with Mark Ritson
2019
Strategic Management and Innovation, Copenhagen Business School, Coursera
2018
Google Project Management Program, Coursera
2021-2022
Modern Marketing Workshop with Seth Godin
2017
Targeting, Bazilik
2018
Product Marketing Management, Projector Institute
2023
Знание языков
- Английский — продвинутый
- Украинский — свободно
- Немецкий — начинающий
Дополнительная информация
– Recognized as Best Communication Manager 2019, and
– Shortlisted as Best Event Manager & Breakthrough of the Year 2018
according to Promotion of Legal Services (PLS) Top Teams Research by Yuridicheskya Praktika
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