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Work experience

Marketing Director

from 09.2018 to now (5 years 8 months)
Noblesse, Kyiv (Multi-Brand Retailer of Swiss Watches and Jewelry)

•Brand development and positioning. Executed multi-channel communication strategy
•Developed and implemented marketing strategy combining online and offline tactics
•Responsible for marketing cooperation with the international brands (Ulysse Nardin, Breitling, Damiani, etc): applied for marketing support and budgets, conducted negotiations, developed contracts, managed co-op advertising campaigns
•Launched first digital initiatives for the company including online store Noblesse https://noblesse.ua/, rebooted social media, executed digital marketing campaigns ( Google Ads, Facebook, and Instagram Ads, SEO, PR projects with influencers)
•Media planning and budgeting
•Managed contacts with press, prepared press releases and PR materials
•Created content for Noblesse website, copywriting
•Provided guidance to the marketing agencies (2 agencies) and team.
Achievements: launched website and online store noblesse.ua and executed first digital initiatives. Reconfigured sales strategy and marketing from offline to offline and online. Being online has helped to keep sales and meet new customer needs during the pandemic.

Marketing Manager

from 09.2017 to 03.2018 (6 months)
La Famiglia Restaurants, Kyiv (Restaurants)

•Event planning and coordination: banquets, private and corporate events
•Developed partnership with event agencies and corporate clients
•Marketing activities inside the restaurants
Achievements: organization of a private gastronomic dinner with a Michelin-star chef for VIP guests and press.

Senior Marketing Manager

from 11.2015 to 03.2017 (1 year 4 months)
Join UP! Tour Operatour, Kyiv (Tourism)

•Collaborated with Ministries of Tourism: applied for marketing support and budgets, prepared media plans, conducted negotiations, developed contracts, managed co-op advertising campaigns
•Developed partnerships with a third parties: hotels, airlines, managed co-op projects
•Media planning and budgeting
•Implemented integrated marketing campaigns including OOH, Radio, Digital, BTL, PR
•Worked closely and coordinated marketing team
•Coordinated online marketing activities (website, digital advertisement, SMM)
•Managed daily activities with press and marketing agencies
Achievements: co-op advertising campaign with Israeli Ministry of Tourism - 24% growth in tourist flow; Dubai promo campaign -15 % sales growth in off-season;

Senior Account Manager

from 02.2013 to 10.2015 (2 years 8 months)
B4B Group, Kyiv (Full Service Marketing Agency)

•Managed marketing communications and special projects for international brands (BTL): Jack Daniels whisky, Finlandia Vodka, Nestle, Coca-Cola, Remy Cointreau etc.
•Developed and implemented promo campaigns: prepared creative proposals and mechanics, managed budgets, launched and coordinated, compiled reports
•Implemented brand activations in off trade and on trade (HoReCa)
•Managed cross-marketing and sponsorship projects
•Organized different types of events: entertainment, business, sponsorship, product presentation ( from 10 up to 1000 people)
•Coordinated POSm production and outlet branding
•Liaised on a high level with clients, partners, artists, subcontractors
Selected Projects: Jack Daniels Birthday Campaign 2013, 2014, Jack & Music Platform Launch, International Bartender Championship Finlandia Vodka Cup

Executive Assistant to the President

from 02.2012 to 02.2013 (1 year)
Helen Marlen Group, Kiev (Retailer of Premium Clothes, Shoes and Accessories)

•Administrative support, travel and visa arrangements

Event Manager

from 12.2010 to 10.2011 (10 months)
European Consulting Company, Kiev (International Cooperation)

•Organized business events (seminars and trainings): developed event program, managed budgets, communicated with speakers, attracted participants, event logistic

Executive assistant to the President

from 10.2008 to 12.2010 (2 years 2 months)
Premier International, Kiev (Hotel Management Company)

•Acted as liaison and maintained open lines of communication between the President, board members, shareholders, middle management, and staff

Education

Kiev National University of Arts and Culture

International Tourism and Hotel Management, Master, Kyiv
Higher, from 2003 to 2008 (5 years)

Additional education and certificates

Bootcamp for Leaders, Young Business Club

2019

"English for Marketing", Yappi Business School

February-June 2015

Intensive English Language Program , Concordia University, Montreal ,Canada

2002-2003

Restaurant Management School, KMBS

2017

Digital Marketing, UaMaster School of Digital Marketing

2018, 68 hours

Online English with native speakers, Preply

Present

Ukrainian Digital Forum

2021

Knowledge and skills

Language proficiencies

• English — advanced
• Russian — fluent
• Ukrainian — fluent

Additional information

A result oriented professional offering over 7 years of experience in Marketing Communications and Project Management. Developed and implemented marketing strategies in some of Ukrainian leading companies, successfully conducted marketing projects for International brands.
Areas of expertise: Brand Management, Project Management, Communication Strategy, Digital, ATL, BTL, MICE, PR, Copywriting
Objective: work for a dynamic, innovative company with an exciting and challenging tasks. To be inspired by a product/ project to work for.