Ирина
Marketing Manager, 40 000 UAH
- Employment:
- Full-time, part-time.
- Age:
- 29 years
- City of residence:
- Kyiv
- Ready to work:
- Kyiv, Remote
Contact information
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Work experience
Marketing Executive
from 05.2020 to now
(3 years 11 months)
6:19 Studio, Київ (Art)
• Brand Development and Personal Branding of Masters
• Introducing Brand to Market
• Brand Tone, Message Development and Implementation
• Brand Merch for Cross-Selling and Surprise Marketing
• Be the voice of the company; owning the social media strategy (e.g. Facebook/Instagram/Twitter) - targeting appropriate channels with well-considered and engaging content
• Drive lead acquisition through implementing digital marketing strategies aligned to the companies strategic growth plans
• Customer research and insights
Digital Marketing Manager & Head of Marketing Operations
from 11.2019 to 08.2020
(9 months)
EPC Network, Київ (IT)
• Hiring, On-boarding and Training of Marketing members from scratch
• Leading 100+ Email Service Provider Platforms management and workflows (Communication, Setup, Tracking, Customization)
• Managed 5+ million leads across different technologies and platforms
• Leading Direct Media Buying team, Development & Design Workflows
• Managed KPIs for 15+ marketing members
• Reporting to COO and CEO
Partner & VP Marketing
from 01.2019 to now
(5 years 3 months)
Pharaonian, Київ (Marketing Agency)
• Setup and Maintenance of Business Workflows
• Implementation of Client-side Projects’ Marketing Strategies and PoA
• New Clients Acquisition for Agency
• Client Communication and Reporting
• Partner Meetings and Steering Committee Member
Digital Marketing Manager & Head Of Marketing Operations
from 06.2018 to 01.2019
(7 months)
Bitmedia, Київ (Ad-Tech)
• Managed and Maintained Marketing day-to-day
• Lead Retention workflows such as Remarketing, Email, PR, etc.
• Implemented drip-marketing hosted solution and automated processes
• Managing of interns and junior marketers
• Reporting to CMO
Digital Marketing Manager & Head Of Marketing Operations
from 06.2017 to 01.2019
(1 year 7 months)
Plasticjam, Киев (Education and science)
• Implementation and Maintenance of Marketing day-today
• Improved SERM and SERP to increase ROI & strengthen Brand Presence
• Worked on Customer Loyalty Program & Affiliate Fraud Prevention System
• Managed Offers Promotion through various mediums including Email, PR, SEM, SMM, etc.
• Implementation and Management of Black-hat SEA workflows
• Implementation and Management of social media advertising and Remarketing (сross-domain & cross-platform)
• Media Buying through alternative platforms
• Budgeting and KPI Reporting of marketing expenses across all teams and functions
• Reporting to CMO
Head of Sales Department
from 01.2016 to 06.2017
(1 year 5 months)
Plasticjam, Киев (Education and science)
• Managed the sales administration function and developed strategic plan to achieve sales targets and expand customer base
• Built process and funnel for manual top-down reachout, onboarding, activation, and expansion
• Increased retention by 110% in 2017 through new approach to the client communication & customer loyalty program creation
• Developed weekly, monthly and quarterly sales objective
• Designed new bonus structure to motivate team increasing sales by 30%
Fraud Investigator & Dispute Manager
from 12.2015 to 05.2016
(5 months)
WebSunGroup, Киев (IT)
• Supported many aspects of financial operations including misapplied payments, refunds to customers, invoice credits, negotiation and settlement of outstanding invoice disputes, chargebacks, etc.
• Processed inter-territorial requests and secured monthly revenue
• Resolved third-party leasing issues by collaborating with PayPal, service departments and clients to negotiate a workable agreement
Senior Sales Manager
from 08.2015 to 06.2016
(10 months)
EvoPlay, Киев (IT)
• Supervised and mentored extensive base of customers in the sphere of online gambling
• Mentored the team to ensure excellent service whilst a sales approach is maintained and conversion rate increases
• Take an active part in planning and implementing future department strategies to continually improve the results as well as service provided.
Co-Founder
from 02.2015 to 08.2016
(1 year 6 months)
IGTI, Киев (IT)
• Created a startup from scratch (Market Research, Market Analysis, SWOT, Product Development Planning, etc.)
• Development of innovative sales strategy
• Talent acquisition and training, developed cross-department communication
• Securiтп early-stage funds, investors relations & operations, financial reporting, etc.
Senior Sales Manager
from 11.2014 to 08.2015
(9 months)
CloneFish, Kyiv (IT)
• Developed an effective chat selling technique to promote products, resulting in a high rate of returns
• Increased conversion rate by 150% within 30 days
• Handled complex queries/complaints and turning them into opportunities
• Processed revenue reports, created sales initiatives and goals
Sales Development Manager
from 06.2014 to 11.2014
(5 months)
Noosphere Ventures, Kyiv (Finance, banking, and insurance)
• Finished financial market trading analysis and strategies courses
• Demonstrated an unwavering commitment to customer service, converting cold leads into new sales while expanding existing FX client base
• Maintained customer records and account information on an on-going basis
Customer Support Representative
from 01.2014 to 06.2014
(5 months)
Trionika, Kyiv (IT)
• Commended for initiative, persuasive customer focus and dependability in performance evaluations
• Kept records of customer interactions and provided appropriate solution to clients' complaints
• Consistently exceeded sales targets, call handling quotas and quality benchmarks in professionalism
Education
Kyiv National Linguistic University
Bachelor in Spanish and English philology, Kyiv
Unfinished higher, from 2011 to 2016 (4 years 8 months)
Additional education and certificates
THE FUTURE LEADERS EXCHANGE (FLEX)
2009
SEARCH ENGINE OPTIMIZATION | BACKLINKO
Jul 2015
IT COURSE FOR STARTUP ENTERPRENEUR | UDEMY
Feb 2017
SOCIAL MEDIA MARKETING | HUBSPOT
Aug 2017
PRODUCT MANAGEMENT: ROADMAPS | UDEMY
Jan 2018
BECOME A PRODUCT MANAGER | UDEMY
May 2018
PR & EVENT MARKETING | PUBLIC KITCHEN SCHOOL
May 2020
MARKETO CERTIFIED ASSOCIATE | ADOBE MARKETO ENGAGE
May 2020
BRONTO CERTIFIED SPECIALIST | ORACLE NETSUITE
Jun 2020
EMAIL MARKETING COURSE | ITERABLE ACADEMY
Jul 2020
Knowledge and skills
Language proficiencies
- Ukrainian — fluent
- English — fluent
- Spanish — beginner
- Russian — fluent
Additional information
PROFICIENCY:
•Incredibly high aptitude ceiling for learning and adaptation
•Diligent, dependable, capable of multitasking and meeting tight deadlines while maintaining quality and accuracy of work
•Strong training, managerial, administrative, and interpersonal skills
•Flexible and team-oriented, engaged in continuous improvement and innovation in order to broaden knowledge and experience
•Creative problem-solving ability and highly efficient in managing crisis, using behavior management strategies
•Ability to analyze complex marketing workflows
•Great partners & internal communication skills
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