Олексій

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/4645102

Work experience

Project manager

from 06.2021 to now (2 years 11 months)
Paymentwall, Київ (IT)

As Digital Project Manager:
Creation of new products and development of current ones;
Composing and monitoring the implementation of the technical requirements for the website development;
Establishing interaction between the departments of design, content and web development;
Tracking performance and providing data-driven adjustments to improve target KPIs;
Technical audit of projects;
Competitors analysis.

As SEO Specialist:
Competitor analysis and market research;
Performing on and off page technical SEO audits;
Develop a strategy of site optimization;
Create technical tasks for copywriters, designers, and developers;
Development of site structure;
Composing the semantic core of the site and defining relevant pages;
On-page optimization;
Off-page optimisation;
Building anchor lists and effective link strategies.

Business Development Head

from 05.2020 to 06.2021 (1 year 1 month)
Performics Ukraine, Київ (Маркетинг, реклама, PR)

- ensuring the interaction of internal divisions;
- development customer service quality;
- building a customer service department: structure, roles, development plan;
- integration of SEO, PPC, SMM into a single solution for the client.

SEO Specialist =>Team Lead => Head of Department => Digital Marketing Expert

from 11.2013 to 05.2020 (6 years 6 months)
UCT, digital agency, Premier Google partner, Kyiv (Маркетинг, реклама, PR)

As Marketing Director:
Developing marketing strategies for the companies;
Estimating marketing budget of companies;
Managing companies marketing budget;
Product marketing;
Behaviour patterns modelling;
Identifying and segmenting a target audience of company/brand;
Preparing a psychological profile of a client: discovering values, needs, concerns and criteria for decision-making on purchase;
Composing empathy map for every profile;
Describing brand’s philosophy;
Competitors analysis;
Development of brand/company positioning strategies;
Defining the emotional component of company/brand;
Brainstorming and developing ideas for creative marketing campaigns.

As Head of SEO department:
Managing the team of seo-specialits, copywriters;
Collaboration with web-developers;
Giving tasks to programmers and copyrighters.

As Team Lead:
Building company structure;
Strategic and tactical planning;
Establishment of company units;
Creation of new products and development of current ones;
Selection of teams for projects development;
Pursuing negotiations;
Concluding contracts;
Interviewing;
Hiring/assignment of staff/firing employees;
Project management;
Executive management;
Setting long term objectives;
Creating departments;
Coaching company staff;
Team mentoring;
Team building.

As Senior SEO Specialist:
Development of site structure;
Performing on and off page technical SEO audits;
Competitors analysis.

As Middle SEO Specialist:
Moving sites to the top of Google, Yandex search results;
On-page optimization;
Off-page optimisation;
Using web analytics;
Composing the semantic core of the site and defining relevant pages;
Working with blog networks;
Building anchor lists and effective link strategies;
Monitoring SEO indicators of project and analysis of implemented improvements efficiency;
Working on several projects at the same time;
Taking part in development of automated systems for search optimization.

Digital marketer, seo, smm specialast

from 11.2010 to 11.2013 (3 years)
Internet-marketing, SEO, SMM, Kyiv (Маркетинг, реклама, PR)

- Working with freelancers, ordering ;
- Giving recommendations in content and site optimization;
- Creating and composing business-pages in social networks Facebook, VKontakte, pages support;
- Getting fans to social network pages;
- Training managers to develop the strategy of site optimization and work in social networks;
- On-page optimization;
- Off-page seo;
- Using web analytics;
- Composing the semantic core of the site and defining relevant pages;
- Work with blog networks;
- Building anchor lists and effective link strategies;
- Monitoring SEO indicators of project and analysis of implemented improvements efficiency;
- Competitors analysis.

Education

Ukrainian State Marine Technical University

Diploma of specialist in “Vessel Energetic Equipment”, Qualification - Engineer-Mechanic, Kherson
Higher, from 1997 to 2003 (5 years 6 months)

Additional education and certificates

Certified NLP-Master Practitioner

2017

Certified NLP-Practitioner

2016

Certificate of educational courses «Internet Marketing»;

2012

Certificate of educational courses «SEO Specialist»;

2012

HTML, CSS

2010

Certificate of educational courses «Time Management and Effective Internal Communication»;

2014

Certificate of educational courses «Communication in Sales»

2014

Knowledge and skills

Language proficiencies

• English — average
• Ukrainian — fluent
• Russian — fluent