Contact information

The job seeker has entered a phone number , email and Facebook.

You can get this candidate's contact information from https://www.work.ua/resumes/5665967/

Work experience

Senior PPC Specialist

from 01.2025 to 08.2025 (8 months)
Wooxy, Дистанційно (IT)

Geo: USA, Europe
Project: “Wooxy” - Omnichannel Marketing Platform, SAAS
Goals: Demo requests, Free trials
KPIs: CPL, CAC, ROAS, LTV
Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key responsibilities:
・Developing PPC strategy for global B2B lead generation (focus on SaaS buyers).
・Creating and managing full-funnel campaigns across Meta Ads, LinkedIn Ads, Google Ads, and Bing Ads.
・Writing and testing ad copy that highlights Wooxy’s key advantages.
・Building and optimizing landing pages to match campaign segments and CTAs.
・Running experiments to improve conversion rates across different platforms.
・Preparing technical tasks and briefs for static and video creatives tailored to each audience segment.
・Collaborating with designers on production of high-performing ad creatives for every funnel stage.
・Analyzing performance data in Looker and Google Analytics to optimize ROAS and CAC.
・Collaborating with the product team on tracking setup via Google Tag Manager.

Senior PPC Specialist

from 09.2023 to 07.2024 (11 months)
NDA, Дистанційно (Транспорт, логістика)

Employment type: Contract
Geo: USA
Project: NDA - Software Platform for Logistics
Goal: Registrations
KPI: CPR
Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:
・ Pinpointing the audience most likely to use the App.
・ Developing a PPC strategy to test different hypotheses.
・ Creation, management and optimization of different types of campaigns.
・ A/B testing of ads, landing pages and audinces.
・ Preparation of the technical task for the production of advertising creatives.
・ Tracking, reporting and analysis of all performance indicators. Adjusting the PPC strategy according to these indicators.
・ Optimizing page layout and content to drive user sign-ups.

Senior PPC Specialist

from 08.2023 to 09.2024 (1 year 2 months)
Wezom, IT-компания, Київ (IT)

Geo: Ukraine, USA
Project: “WEZOM” - Software Development Company
Goal: Leads
KPI: CPL
Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:
・Developing of a comprehensive PPC strategy for obtaining quality leads.
・Creating, managing and optimizing different types of campaigns.
・Preparing a technical tasks for the production of ad creatives.
・Tracking, reporting, and providing analysis on all performance metrics. Adjusting PPC strategy accordingly.
・Working closely with content and development teams to implement and consistently optimize campaign landing pages.

Senior PPC Specialist

from 02.2023 to 01.2025 (2 years)
GoITeens, Дистанційно (Освіта, наука)

Geo: Ukraine, Europe
Project: “GoITeens” - IT Academy for Teens and Kids
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROMI
Platforms: Google Ads, DV360, Meta Ads

Key responsibilities:
・Creating paid campaigns in Google Ads, Meta Ads, DV360 from scratch.
・Managing performance of paid campaigns to reach target metrics and monthly lead generation goals
・Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages.

Senior PPC Specialist

from 02.2022 to 02.2023 (1 year)
MagneticOne, Дистанційно (IT)

Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft (Bing) Ads, LinkedIn Ads

Key Responsibilities:
・Developing and managing PPC campaigns to promote Yaware's time-tracking solutions, improving brand visibility and driving targeted registrations.
・Executing audience segmentation and tailoring ad copy for key industries, resulting in higher engagement and registration rates.
・Conducting competitor analysis to improve campaign positioning in the market.
・Optimizing landing pages for conversions, focusing on productivity and time management features.
・Monitoring campaign metrics to optimize budget allocation and maximize ROMI.

PPC Specialist

from 02.2021 to 03.2022 (1 year 2 months)
IT Dev Group, Дистанційно (IT)

Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services
Goal: Leads
KPIs: CPC, CPM, CPL
Platforms: Google Ads, Local Service Ads, Facebook Ads

Key Responsibilities:
・Managing PPC campaigns for USA-based projects, focusing on lead generation.
・Optimizing Google, Bing, and Facebook Ads campaigns to meet CPL targets, ensuring cost-effective lead acquisition.
・Utilizing Google Ads Editor, Google Tag Manager, and Google Analytics to track, analyze, and improve campaign performance.
・Conducting in-depth data analysis with Hotjar to enhance user engagement and boost conversion rates.
・Developing ad creatives and audience strategies to maximize reach and effectiveness across different platforms.

PPC Specialist

from 03.2020 to 03.2021 (1 year)
BSG, Дистанційно (IT)

Geo: Ukraine, USA, Europe
Project: “BSG” - CPaaS Platform
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:
・Leading PPC campaigns across Ukraine, USA, and Europe for the BSG CPaaS platform, targeting user registrations.
・Optimizing campaigns on Google and Bing Ads, focusing on lowering cost per registration (CPR) while enhancing customer acquisition (CAC) and lifetime value (CLTV).
・Employing tools such as Google Tag Manager, Google Analytics, and Hotjar for tracking campaign performance and improving ad effectiveness.
・Enhancing targeting and bidding strategies to increase campaign efficiency and drive high-quality leads at a reduced CAC.
・Conducting A/B testing on landing page elements to determine the most effective layouts and content.

PPC Specialist

from 06.2019 to 03.2020 (10 months)
Seadora, Київ (Послуги для населення та бізнесу)

Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
・Developing and managing PPC campaigns for Seadora’s ocean fish delivery service across Ukraine, focusing on lead generation and boosting purchases.
・Optimizing Google and Facebook ads campaigna to achieve core KPIs such as CPL, CAC, CLTV, and ROAS.
・Leveraging Google Analytics and Facebook Analytics to evaluate campaign performance, track metrics, and make data-driven adjustments.
・Creating targeted ad strategies, aligning them with audience insights to enhance brand engagement and conversion rates.
・Coordinating with the marketing team to align ad campaigns with broader brand initiatives and promotions.

PPC Specialist

from 03.2018 to 07.2019 (1 year 5 months)
Printing House "WOLF.UA", Київ (Видавництво, поліграфія)

Geo: Ukraine
Project: "WOLF.UA"- the largest network of printing houses in Ukraine
Goal: Purchases
KPI: ROAS
Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key responsibilities:
・Managing and optimizing PPC campaigns for WOLF.UA with a primary focus on driving purchases.
・Utilizing Google Ads, Facebook, Instagram, and TikTok platforms to meet ROAS objectives and ensure cost-effective campaign performance.
・Analyzing data with Google Analytics and Facebook Analytics to track and improve campaign results.
・Implementing programmatic advertising via DV360 to expand reach and enhance targeting.
・Refining ad copy and bidding strategies to drive conversions and achieve high return on ad spend (ROAS).

PPC Specialist

from 03.2017 to 03.2018 (1 year)
Devellar, Київ (IT)

Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Microsoft (Bing) Ads, LinkedIn Ads, Quora Ads

Key responsibilities:
・Driving PPC campaigns for Resume and Essay Writing services targeting the USA and UK, with a focus on scaling purchases.
・Enhancing ad performance across Google, Bing, Facebook, Quora Ads focusing on optimizing CAC, CLTV, and ROAS.
・Conducting in-depth data analysis to refine bidding strategies and targeting.
・Leveraging user interaction insights from Hotjar to enhance the efficiency of the conversion funnel.
・Collaborating with creative and development teams to design impactful ad assets and optimize landing pages, driving higher engagement and click-through rates.

PPC Specialist

from 01.2016 to 03.2017 (1 year 3 months)
Soda Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine
Projects: Real Estate, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads

Key responsibilities:
・Developing comprehensive media plans to maximize campaign reach and effectiveness across multiple channels, including Google, Facebook, and Instagram.
・Managing and optimized PPC campaigns for Real Estate and E-Commerce projects in Ukraine, focusing on generating leads and driving purchases.
・Allocating budgets effectively across paid search and social platforms to optimize performance and meet KPIs like ROAS and CPL.
・Coordinating with creative and content teams to ensure alignment between media strategies and campaign goals.
・Continuously monitoring and adjusting media plans to ensure optimal performance and return on investment.

Education

КНЕУ

Фінанси, Київ
Higher, from 2005 to 2010 (5 years)

Additional education and certificates

Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Meta Certified Digital Marketing Associate

2022

Knowledge and skills

• Adobe Photoshop
• MS Excel
• Google Ads
• Google Analytics
• WordPress
• Facebook Ads Manager
• Google Tag Manager
• Facebook
• Ability to analyze
• Tilda
• Adobe Lightroom
• Google
• Advertising
• Hotjar
• Adobe
• TikTok
• Bing
• LinkedIn
• Microsoft Ads
• TikTok Ads
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• Лідогенерація
• Уміння аналізувати
• Digital-маркетинг
• Сумлінність
• Розрахунок ROMI

Language proficiencies

English — above average