Ivan

Контактная информация

Соискатель указал телефон , эл. почту и Facebook.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5665967

Опыт работы

Senior PPC Specialist

с 02.2023 по наст. время (1 год 3 месяца)
GoITeens, Дистанційно (Освіта, наука)

Geo: Ukraine, Europe
Project: “GoITeens” EdTech
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV. ROMI
Platforms: Google Ads, DV360, Meta Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

с 02.2022 по 02.2023 (1 год)
MagneticOne, Дистанційно (IT)

Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Leads, Installations, Purchases
KPIs: CPL, CPI, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

с 05.2021 по 02.2022 (9 месяцев)
IT Dev Group, Дистанційно (Маркетинг, реклама, PR)

Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services
Goal: Leads
KPIs: CPC, CPM, CPL
Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

с 03.2021 по 01.2022 (10 месяцев)
Program-Ace, Дистанційно (IT)

Geo: USA
Project: “Game-Ace” Game Development Company
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV
Platform: Google Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

с 03.2020 по 03.2021 (1 год)
Printing House "WOLF.UA", Київ (Видавництво, поліграфія)

Geo: Ukraine
Project: "WOLF.UA" the largest network of printing houses in Ukraine
Goal: Purchases
KPI: ROAS
Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

с 06.2019 по 03.2020 (9 месяцев)
Seadora, Київ (Послуги для населення та бізнесу)

Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

с 03.2018 по 05.2019 (1 год 2 месяца)
Devellar, Київ (IT)

Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

с 03.2017 по 03.2018 (1 год)
Soda Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine
Projects: Real Estate, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

с 01.2016 по 03.2017 (1 год 2 месяца)
Lungor Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine, Kazakhstan, Russia
Project: Services, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads, Yandex Direct

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Образование

КНЭУ

Фінанси, Київ
Высшее, с 2005 по 2010 (5 лет)

Дополнительное образование и сертификаты

Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Meta Certified Digital Marketing Associate

2022

Знания и навыки

Знание языков

Английский — выше среднего