Ivan

Contact information

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Work experience

Senior PPC Specialist

from 02.2023 to now (1 year 3 months)
GoITeens, Дистанційно (Освіта, наука)

Geo: Ukraine, Europe
Project: “GoITeens” EdTech
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV. ROMI
Platforms: Google Ads, DV360, Meta Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

from 02.2022 to 02.2023 (1 year)
MagneticOne, Дистанційно (IT)

Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Leads, Installations, Purchases
KPIs: CPL, CPI, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

from 05.2021 to 02.2022 (9 months)
IT Dev Group, Дистанційно (Маркетинг, реклама, PR)

Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services
Goal: Leads
KPIs: CPC, CPM, CPL
Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

from 03.2021 to 01.2022 (10 months)
Program-Ace, Дистанційно (IT)

Geo: USA
Project: “Game-Ace” Game Development Company
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV
Platform: Google Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Senior PPC Specialist

from 03.2020 to 03.2021 (1 year)
Printing House "WOLF.UA", Київ (Видавництво, поліграфія)

Geo: Ukraine
Project: "WOLF.UA" the largest network of printing houses in Ukraine
Goal: Purchases
KPI: ROAS
Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

from 06.2019 to 03.2020 (9 months)
Seadora, Київ (Послуги для населення та бізнесу)

Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

from 03.2018 to 05.2019 (1 year 2 months)
Devellar, Київ (IT)

Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

from 03.2017 to 03.2018 (1 year)
Soda Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine
Projects: Real Estate, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

PPC Specialist

from 01.2016 to 03.2017 (1 year 2 months)
Lungor Digital Agency, Київ (Маркетинг, реклама, PR)

Geo: Ukraine, Kazakhstan, Russia
Project: Services, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads, Yandex Direct

Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.

Education

КНЭУ

Фінанси, Київ
Higher, from 2005 to 2010 (5 years)

Additional education and certificates

Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Meta Certified Digital Marketing Associate

2022

Knowledge and skills

Language proficiencies

English — above average