Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/7001125/

Work experience

Head of product

from 08.2023 to now (3 years 3 months)
Getmancar, Дніпро (IT)

For the last 3, I've been CPO at Getmancar, a car mobility company.
When I joined, it was carsharing in two Ukrainian cities. Now the company operates in 8 countries and 27 cities.

Key results:
• Launched car rental as a new product from zero. It now operates in 8 countries and 27 cities.
• Expanded carsharing to Moldova, Georgia, and one more country under NDA (launch in progress).
• Integrated rental into the carsharing app with a web-to-app approach, validating the idea at about a tenth of the
cost of native development. Rental revenue doubled, with minimal cannibalization of carsharing. Cross-product
usage grew, and acquisition cost dropped thanks to higher activation.
• Launched a subscription that increased profit per active user by 35%.
• Rebuilt product architecture and processes for multi-market growth. Several countries now run in one product,
and a new market can launch in 4 weeks.
• Built a dynamic pricing model that accounts for all cost and demand factors, keeping a steady balance between
financial targets, costs, and users' willingness to pay.
• Introduced an idea-to-delivery process and a single priority list for development, which made delivery more
predictable.
• Initiated hiring a Head of Marketing to scale marketing for new strategic goals, after running it myself.

Product Manager

from 05.2021 to 09.2022 (1 year 5 months)
Cargofy, Дніпро (Транспорт, логістика)

Key results:
- Reduced the operations team's workload by 90% by automating most per-deal processes: client communication,
document flow, and checks.
• Cut order response time from 5 minutes to 14 seconds (competitors: 5–10 minutes). Orders from a public freight
exchange were parsed and filtered automatically, clients received an offer instantly, and after approval an
internal order was created with a carrier already assigned.
• Increased successful order conversion from 30% to 50%.
• Launched a referral program for active carriers, raising the viral coefficient from 1.1 to 2.5 and making growth less
dependent on marketing spend.
• Increased carrier ARPU by 15%. Added fuel vouchers to the carrier app (purchase or receive as payment from
clients and charities), creating extra revenue from the price margin and reducing churn.
• At the start of the full-scale war, co-launched a crisis logistics center for humanitarian aid with Sender: 20,000+
evacuation requests processed and thousands of tons of aid delivered. Most applicants could leave danger zones
the next day.

Product manager

from 09.2020 to 05.2021 (9 months)
EnglishDom, Дніпро (Освіта, наука)

• Increased app installs by 40% by reworking the store listing (name, description, screenshots) so target users could
quickly see how the app solves their problem.
• Cut first-week churn by half by redesigning onboarding: push notifications, tutorial screens, authorization flow,
fuller free first lessons, and a rewards system. This significantly raised conversion to paid users.

Head of marketing

from 09.2019 to 08.2020 (1 year)
Grapefryt Marketing, Дніпро (Маркетинг, реклама, PR)

As CMO at a marketing agency, I built cross-functional marketing teams and established scalable, end-to-end operational processes from the ground up. I restructured workflow frameworks, standardized campaign delivery pipelines, and aligned performance metrics with overall business objectives.

Marketing manager

from 04.2018 to 08.2019 (1 year 5 months)
ESL, Дніпро (Освіта, наука)

As a Marketing Manager at an English language school—my very first marketing role—I managed lead generation and user acquisition strategies to drive student enrollments. I ran multi-channel advertising campaigns, optimized budget allocation, and built a small team of content and promo specialists. By setting up basic marketing processes and performance tracking, I helped grow brand awareness and steadily increase new student admissions.

Education

Ун. им. Альфреда Нобеля

Маркетинг, Дніпро
Higher, from 2018 to 2022 (4 years)

Additional education and certificates

Product Architect / Projector

2022

Becoming a CPO

2026

Knowledge and skills

• Product ownership
• PnL calculation

Language proficiencies

• Ukrainian — fluent
• English — above average