Alexander

ALEXANDER MACDONALD-GORCHINSKY
EVERYTHING UX/UI DESIGN
INFORMATION PROFESSIONAL STATEMENT

Phone: [open contact info](look above in the "contact info" section) I am an experienced UX/UI Designer with a
98 passion for creating intuitive and attractive
user-friendly websites. Skilled in, Figma, Adobe
Creative Suite, Shopify and AI text and image
Email: generation, with a background in audio visual
[open contact info](look above in the "contact info" section) technology and client relations.

Portfolio: linktr.ee/alex_portfolio Looking for remote or hybrid design roles, in
a company with a solid reputation and strong
LinkedIn: [open contact info](look above in the "contact info" section) value proposition, which is conducive with
my values as a person.
MY LATEST PROJECTS
Pixward Studios Interface design March 2023

I designed the user interface of the community space of the Boss Fighters game in Figma,
working closely with the creative and development teams to execute the UX vision of the
project.
● I built up a completely new design system for development and future designers to
use.
● I designed the dashboard and many of its features with the goal of gamifying the
space and increasing its relevance to the game.
● The results were detailed prototypes which reflected the brand identity, and
accounted for usability standards.

Roses by Carter Website design and Digital marketing January 2021- July 2022

My job was redesigning the website using a new and refreshed style.
● I redesigned the main website of rosesbycarter.com to improve usability and
functionality and make it more visually attractive in accordance with the Director
and Creative director.
● I designed digital marketing assets, including targeted advertising campaign assets.
● I used the new marketing assets to improve the brand’s consistency and recognition
in social media through a range of campaigns targeted at ideal customer segments.
● I wrote SEO optimized text for the site and digital marketing campaigns to achieve
direct sales.
● I planned and ran digital marketing campaigns to improve sales, increase awareness
and brand recognition.
● During my time working with RBC I managed to upgrade the site to look more
modern and professional, create a library of marketing assets, and optimize the shop
pages for a better buying experience.

Flipify Media Website design and graphic design November 2022- January 2023
My role in this Ecommerce design studio company was a mix between graphic design work
and Web design.
 ● I worked with clients to study their individual requirements for a Shopify store.
● I designed the online store concept to make it easy to make it both functional and
unique for the buyer.
● I designed the visual assets using Adobe XD, Figma, Photoshop, including website
assets and digital marketing materials.
● Creative writing for website sections.
● Some of our achievements during my time working here were: A streak of
outstanding e-commerce sites designed exactly to client specifications with a touch
of my signature creative flair. I was tasked with creating the visuals for a completely
new value proposition with our unique service E-package.

OTHER WORK EXPERIENCE
BaxterStorey Configuration assistant(Hospitality and Events) November 2019-July 2021

● Based in Plumtree Court office in London, in charge of daily meeting setup and
internal events.
● Worked with high profile clients, which means high demands, prompt and flawless
execution of all work assignments was needed.
● Consistently delivered projects on time, meeting or exceeding project goals.
● Worked in a team to ensure timely and smooth delivery.

The Production House Events Audio Visual Technician April 2019-October 2019

● Set up audio visual equipment at various events in a wide range of venues and
locations such as The Round House, Royal Albert Hall, and many festivals theaters.
● Demonstrated a comprehensive understanding of audio visual solutions and safe
handling protocols.
● Demonstrated an ability to work in a team to tight deadlines.
● Learned and adapted fast, depending on the type of projects and goals.

Hospitality Generalist at Evolve Hospitality
Flexible shifts in major venues as a waiter back of house, and a bartender.

LANGUAGES
● English (native)
● Ukrainian (native)
● Russian (fluent)

EDUCATION
Communication & Media Science at Budapest Metropolitan University (BA Unfinished)
School #58 (Ukraine) School #49 (Ukraine) Meridian International School (Ukraine)

COURSES AND CERTIFICATIONS
● Google UX Design Professional Certificate at Coursera
● Agile Software Testing Fundamentals at lsi.ac
● Social Media Marketing at Shaw Academy
● Building Design system in Figma from Scratch- UI/UX Mastery