Олександр

Curriculum Vitae

Oleksandr Latik
PERSONAL DETAILS:
Kyiv, Ukraine
M: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
Nationality: Ukrainian
D.B. 24.05.85

OBJECTIVE Country manager, commercial director, CEEEMEA. Position in C-level management
where I can demonstrate my technical and business skills and contribute to the
company. Professional Scrum Master I. BA.

SUMMARY  Solid practical experience in people management. Managing and developing business
processes on strategic level. Sales, marketing and distribution system set up in
CEEMEA markets
Deep understanding of marketing, proven track record of developing concept and
launching new products. Team building and development skills. Excellent
organizational and leadership skills.
Developed interpersonal and communication skills. Solid knowledge of performance
reporting and financial/budgeting processes.
Strategic vision, decision-making and entrepreneurial drive.

WORK EXPERIENCE
March 2019 – March 2023 - Country Manager at Nikon Ukraine + CIS

March 2018 – March 2019 – Global Commercial Director at AnexBaby
Responsible for CEEMEA markets
 Sales. 6 core Rep offices (Poland, Spain, Italy, Germany, Ukraine, Russia)
and up to 30 markets with distribution cooperation.
 Marketing. Brand/trade marketing.
 Service after sales
 Logistic depth
Successful delivered sales results (volume & value) in order to meet financial targets
(Net Sales, Gross Margin, EBIT, EBITDA)
Developed annual commercial plans for Distributors & NKA to provide sustainable
profitable growth.
Financial optimization in Logistics, Marketing depts.
Reporting directly to board.
Overseeing senior management staff (17 people in direct reporting, 46 in sub direct)

April 2016 – March 2018 – Country Sales Manager at Nikon Ukraine
Responsible for Ukrainian, Moldavian, Georgian, Armenian markets

Responsible for total company Sales Volume, Volume & Value Market Share, Margin
results in all sales channels (on-line, retail, wholesale) in Ukrainian, Moldavian,
Georgian and Armenian markets.
Developing the winning business models for a photo market in close cooperate with a
business owners.
Reshaping commercial organization and cooperation with KAs and distributors.
Developing and directing strategy for launch of new product, stable margin and
market share growth.

April 2014 – March 2016 - National Key Accounts Manager at Nikon Europe BV (Rep.
Office in Ukraine)
Responsible for Ukrainian (Retail Channel), Moldavian, Georgian, Armenian markets

November 2011 – April 2014 - Key Accounts Manager at Nikon Europe BV (Rep.
Office in Ukraine)
Description:
Responsible for constantly growing turnover share ~ 55%
Increasing market share in coherence with company targets
Managing of clients sales growth and profitability in coherence with company
objectives
Achievements:
 Showed sustainable growth of the sell-in in dedicated clients 2012 – vs. 2013
(+52% in volume, +71% in value)
 Effective Start-up with telecom channel (7% SOM) with increasing sell-in +30%
monthly in high season (15 of Nov 2013 – 15 of Jan 2014)
 Provided successful negotiation for potential partnership with main players in
photo industry in Erevan (Armenia, CIS)
 Market share (value) in dedicated clients (+11% in Fixed Lance, +18% SLR, +25%
System cameras)

December 2010 – November 2011 - Key Accounts Manager at L’Oreal Ukraine LLC
Responsible for Metro C&C, Billa, Silpo
Achievements:
 Finalized commercial part of signing direct contract with the main food chain
Silpo – June 2011
 Provided successful supply procedure with KA (Billa, Rewe group), with
reduction amount of distributors up to one
 Resigned supply contracts with reduction retro-bonuses with KA’s – May 2011
 Prepared Cat Man Project with KA (Real) – “Make-up project” – July 2011
 Prepared “Retail project” with KA (Metro C&C ) for resellers – May 2011
 Showed sustainable growth of the sell-in/out and MS in dedicated clients
(+38% in volume, +44 in value vs. 2010) – September 2011
 Inventing and implementation of special promo strategy to maximize potential
of KA (Metro C&C)

May 2008 October 2010 - International Key Accounts Executive at Johnson &
Johnson Ukraine LLC
Responsible for Metro C&C, Billa, Auchan, Real
Description:
Responsible for constantly growing turnover share ~ 15%
Managing team of KASR, MR, consultants
Motivation programs development and introduction
Sales plan execution, ensure company goals achievement
 Listing new launches
Assortment review
Providing yearly negotiations with Key Accounts
Achievements:
 Award in nomination “Breakthrough of the Year 2009”. (METRO C&C turnover
+35% in value vs. 2008)
 Successful start-up with Auchan, Real (MCC Group) – 2008 year
 Showing sustainable growth of the sell-in/out and MS in dedicated clients
(+10% in Drug chain, +22% in Supermarkets, while main categories were
declining) – 2010 year
 Preparing CatMan Project with KA (Epicenter) – “Baby World” – 2010 year
 Inventing and implementation of special promo strategy to maximize potential
of the one of the biggest retails chains – METRO C&C – 2009-2010
 Optimized system of invoice sharing between distributors and chains –2010
year

December 2007 - May 2008 –Sales Analyst at Johnson & Johnson RO
Description:
Processing sales reports
Collection primary and secondary sales information by territory principle by brands
and by sku. Preparing reports for sales force, commercial team, marketing and trade
marketing departments
Analyze ROI of promo activities
Participation in forecast meetings
Collection, analysis of business related information on competitors' activities in trade
Achievements:
 Provided effective system for data sharing through the shared disc for common
usage
 Created scorecard for monitoring trends in sales
 Created couple sales reports for analyze sales results and forecasting in proper
way
June 2006 July 2007 - Auditor at Radisson SAS Hotel

2008 – 2010 Kyiv National University of Trade and Economics
EDUCATION
Qualification: national finance
2003 – 2007 National Shevchenko University, Kyiv
Department of Western Languages and Translation.
Qualification: linguist, lecturer and translator of English, French
1998 – 2003 Physics’ and mathematical lyceum of Kyiv National Technical University

2023 “Psychology in business. Transformation of a leader” /School of leadership/
OTHER SKILLS 2022 UA Business Analysis Lab /EPAM UA/
2022 Professional Scrum Master I /Scrum.org/
2020 Business course “Undergraduate. Business” /Edinburgh Business School/
2019 Business course “Financial Modeling” /LABA/
2018 Business course “Strategic Planning” /Edinburgh Business School/
2016 Business course “Executive Development Programmes” /KMBS/
2015 Business course “Challenger Sales”/Develor Ukraine/
2012 Business course “Project Communication Management”/Business Training
Russia/
2008 Business course “Hard negotiations, profound course”/Business Training