Вікторія

VICTORIA PALINKASH

SUMMARY
A creative, strategic marketer with more than 8 years of success and
established relationships in the global wine industry:
• launching of wine stores (assortment, distributors, sales)
• participation and organization stand at the world wine exhibitions
(Vinexpo, Prowein, London Wine Fair, Vinitaly, etc. )
• organization and leading more than 65 wine events and wine tastings
( from privat tasting for 2 people to big tasting events for more than
300 persons and more than 30 producers)
• practical experience in wine service at the 5 stars hotel and fine-
CONTACT
dining restaurant Address: Porto, Portugal 4430-487
Phone: [open contact info](look above in the "contact info" section)
• writing more than 150 wine articles and interview with famous wine
persons Email: [open contact info](look above in the "contact info" section)

Strong skills of publishing marketing (more than 15 years in print and
digital publishing):
• launching new media (print and digital) SKILLS
• advertising strategy (TV, media, digital, SMM, influence marketing • marketing and communications
etc.) strategy
• wine marketing, digital marketing,
SMM
EXPERIENCE • event-management

Sommelier at the fine dining restaurant "Vinha", 03/2022 - Current • copywriting, storytelling
Vinha Boutique Hotel - Porto, Portugal • participation in international wine
exhibitions
• Excellent knowledge of wine list (more than 90 items of Portugal
wines) • wine journalist (articles, interviews,
research, etc.)
• Creation and presentation of food-paring (degustation menu + 5
wines)
• Leading wine tasting
• Present guests with wine list, give recomemendation and encourage
them to experiment with new wines
• Achieve financial and quality goals as set forth by the Beverage
Manager
• Inventory of wine storage

Brand Marketing Manager, 06/2018 - 12/2022
Wine Travel Awards (WTA), Drinks+ magazine - Kyiv, Ukraine
• Creation of WTA from scratch, development of the idea, project,
identity
• Marketing of WTA and Drinks+ print and digital magazine, invitation
of partners and attracting investments
• Organization of WTA and Drinks+ presentations, participation and
organization stands at the main World Wine Exhibitions (ProWein,
LWF, Vinexpo, etc.)
• Copywriting of PR materials and articles, interviews, searches etc.
• Organization and leading of wine tastings events (from 20 to 300
persons)

Marketing Manager, 01/2016 - 06/2018
Wine Point, Wine House - chain of wine stores - Kyiv, Ukraine
• Creation of the wine stores from scratch, development of the idea,
project, identity
• Assortment of wines, partnership with distributors
• Marketing, SMM, influence marketing

Brand Manager of glossy magazines , 07/2005 - 12/2015
Edipresse Group - Kyiv, Ukraine
• Marketing strategy (TV, radio, media, digital etc.)
• Copywriting of PR-materials
• Event organizations (festivals, parties, red carpet events etc.)

EDUCATION
Sommelier, 2019
Wine and Spirit Education (WSET) - London

International Relationships, Marketing Manager, 2005
University of Economics and Trade - Lviv

ACCOMPLISHMENTS
• Driving license: category "B"

PROFESSIONAL AFFILIATIONS
• Member of the Ukrainian Association of Sommeliers

LANGUAGES
Ukrainian, Russian: First Language

English: B2 Portuguese: A2

Upper Intermediate Elementary