Александр

Teplytskyi Oleksandr

Phone: [open contact info](look above in the "contact info" section)
Location: Ukraine Odesa
Mail: [open contact info](look above in the "contact info" section)

About me

I am a person with a broad outlook who enjoys exploring and discovering new areas that will bebeneficial not
only in my personal life but also in my work. From 2017 to the present, I have been working in commercial
organizations engaged in wholesale and retail trade. During this time, I have learned a great deal about the
business processes within the company. One of my favorite processes is market analysis, including studying
the macro and micro environment, examining the product life cycle, investigating supply and demand, and
identifying the relationships between them.

Data analysis skills

Python (pandas, seaborn, numpy)
MySQL (Understanding SQL syntax and creating tables based on queries of easy to averagecomplexity)
Power BI, Query (Combining tables and creating visual dashboards)
Tableau

Work expirience

Period: january 2021 - march 2023
Position: Internet marketer
Company: Maximum Plus

Responsibilities:

Studying and Analyzing Competitor Websites: Analyzing competitor websites to develop astrategy for creating
site sections, section descriptions, and content presentation structurefor product cards
Website Content Management and Editing: Populating website sections with content andediting as needed
Meta Tag Template Preparation and Implementation: Creating and implementing templatesfor meta tags
(Title, description, keywords, ALT)
Product Card Template Creation: Designing templates for product cards
Relevant Keyword Selection: Selecting keywords relevant to geographical targeting
Anchor Text Creation for Interlinking: Creating anchor texts for interlinking content
Google Analytics Tracking: Monitoring statistics using Google Analytics
Goal Creation in Google Tag Manager (GTM) and Tracking: Setting up and tracking goals usingGTM
Social Media Content Plan: Developing a content plan for publishing posts on Facebook andInstagram

At the Maximum Plus - Cilek branch (Turkish children's furniture), the following advertisingcampaigns were
created and successfully launched through AdWords:

Search Advertising Campaigns
Shopping Campaigns
Remarketing Campaigns
Audience-Based Group
CreationTargeted Advertising
GTM Goal Creation for Campaign Effectiveness Tracking

During my tenure, the following results were achieved:

Top 10 Google rankings for key selling positions (Austrian hardware brand Blum)
Top 10-20 Google rankings for various product groups (Sm'art, Starax, Kronospan, Cebi, VistaD'oro, Egger)
Increased daily website visitors from 150 to 200 (250), particularly within the B2B furnitureindustry segment in
the southern region
Increased children's furniture (Cilek) orders from 5-10 to 20-30 per month

Period: january 2017 - december 2020
Position: Internet marketer
Company: Freelance (Project-based Work)

From 2017 to 2020, I had a period dedicated to project work in various organizations that wereengaging in
commercial activities. During this time, I couldn't work in full-time positions due toundergoing training courses
and enrolling in university.

Responsibilities

Content Management: Curating and populating website content to ensure it is engaging,accurate, and up-to-
date.
SEO Optimization: Conducting keyword research, writing optimized Title, Description,Keywords, and ALT
attributes to enhance search engine visibility.
Audience Interest Analysis: Using tools like Google Trends to research and analyze the level ofinterest of the
target audience in different regions.
Google Ads Campaigns: Creating and fine-tuning advertising campaigns in Google Ads,including keyword
selection, negative keyword filtering, budget allocation, and performancetracking.
Industry Expertise: Handling various projects across different industries, such as householdchemicals,
alternative power sources, loading equipment, musical equipment covers, foodproducts, and
transport/logistics services.
Customer Relationship: Serving as a point of contact for clients, ensuring effectivecommunication and
understanding of their needs.

Education

University: Odesa National Economic University
Study period: 2018 - 2022
Academic degree: Master`s Degree
Educational progamme: Marketing and International LogisticsI have been graduated from Odesa National
Economic University in 2022 by educational progamme"Marketing and International Logistics".

During my university education, I familiarized myself with both classical and modern schools ofmarketing and
their application methods. All the knowledge I acquired at university wasimmediately applied in my
professional activities and work processes. After graduating fromuniversity, I continued my education in the
field of Business Intelligence.
My diploma theses:

Bachelor's Degree: "The use of marketing research in the activities of Maximum Plus company onthe B2B
market of furniture and fittings"
Master's Degree: "The use of marketing research in the activities of Bastion company on the B2Cmarket of
alternative electricity sources"

Courses

Company: Hillel
Period: August 2018 - December 2018
Subjects: SEO, PPC, SMM

Company: DAN IT
Period: February 2023 - August 2023
Subjects: Python, MySQL, Power BI, Tableau, Query