Senior Marketing Manager

The British International School Ukraine is looking for full time Senior Marketing Manager.

Liaises with:

• Internally: Senior Management
• Externally: students, parents, groups and organisations within the wider community including partners and media.

Job Purpose: Senior Marketing Manager is key role at conveying and promoting the school’s mission, vision and brand stories internally and externally, thus generating positive word-of-moth, building a loyal parent, student and teacher base and conquering the hearts & minds of our potential customers. You will work closely with senior leadership team to shape a school’s image and values, as well as define the marketing strategy and campaigns communicate them to the public.

Key Responsibilities:

Marketing & brand strategy

• Lead on marketing and brand strategy including establishing effective budgeting, execution and performance measurement frameworks.
• Be the brand champion and continuously convey brand’s mission, vision and values in different touchpoints.
• Continue working on customer value proposition, messaging and persona refinement driving insights via social media listening, consumer interviews, survey and trend analysis.
• Come up with innovative and creative ideas to develop new channels.
• Develop a weekly report of all marketing activities and a Marketing Dashboard with the main KPIs.

Marketing campaigns

• Lead on development on multi-channel campaigns delivering highly creative concepts, impeccable on-brand execution and commercial results.
• Create a process to effectively execute campaigns leveraging the agencies and freelancers
• Organize offline and online events to attract new and retain existing customers.
• Work with faculty the Head of Schools and Directors to communicate key messages to parents and students.
• Creatively collaborate with designers and video editors to design needed graphical materials.

Channel management

• Manage company’s websites via CMS, create new pages, improve existing content as well as come up with conversion rate optimization initiatives.
• Manage the CRM and all email marketing activities of the group.
• Come up with paid search, social media and partnership opportunities to drive student enrolment.

Customer funnel

• Work to deeply understand the overall customer journey and customer funnel assuring that brand is communicating effectively at every stage.
• Create customer funnel reporting and measuring conversion
• Coming up with the initiatives to increase the conversion on different stages of the customer funnel

Key requirements:

• Minimum 10 years of experience in marketing, preferably in an international company
• Digital marketing skills and experience
• Bachelor’s degree in marketing, communication, PR
• Proficiency in Ukrainian and English
• Experience managing a team
• Experience working with other departments
• Outstanding creativity and strong communication skills
• Ability to work effectively with agencies and freelancers
• Excellent time management and organisation as well as project management skills
• Positive outlook and can-do attitude

To apply for the role, please attach your CV and cover letter highlighting your relevant marketing management experience. E-mail to: [откликнуться]

*Please note. Our school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo child protection screening, including checks with past employers and the Police check