Lead Generation and Engagement Specialist (RPO Webinar Funnel)

Job Purpose

You will be responsible for converting LinkedIn followers and webinar registrants into qualified discovery calls for our RPO services. This is a hands-on role at the intersection of lead nurturing, outbound messaging, and marketing automation.

Your performance will directly impact the sales pipeline and company revenue.

Key Responsibilities

1. LinkedIn outreach & nurturing:

• Connect with all new webinar attendees and page followers within 48 hours.
• Send personalized 5-step DM sequence to each lead.
• Track responses and follow up using CRM.
• Monitor engagement with LinkedIn content (likes/comments on posts).
• Log all activity and notes in Nimble CRM.

2. Email campaign management:

• Segment webinar leads by topic or pain point.
• Launch 4-step email drip campaign per segment (copy provided).
• A/B test subject lines and email CTAs.
• Monitor open/click/reply rates weekly.
• Keep lead status updated (interested, warm, not now, unsubscribed).

3. Calendar & call booking support:

• Include Calendly link in all communications.

• Follow up to confirm booked calls.

• Reschedule or triage leads as needed.

• Notify Sales Executive or Account Manager of confirmed discovery calls.

4. Lead qualification:

• Ask 2−3 basic questions if unsure whether a lead is a fit.

• Disqualify leads that do not match ICP (wrong region, role, industry, etc.).

• Tag qualified leads in CRM for follow-up.

5. Tracking funnel metrics and reporting on a weekly basis.

Skills & Requirements

• Strong written and interpersonal communication skills in English.

• Proven experience in sales support, B2B lead generation, or marketing.

• Familiarity with LinkedIn and the ability to quickly learn new tools like Nimble CRM and Calendly.

• Detail-oriented and self-motivated.

• Nice to have: Experience in RPO, recruiting, or HR tech.

You’re successful in this role when:

• Сonsistently book 20+ discovery calls per month (monthly KPI).

• Qualified leads convert into revenue.

• LinkedIn and email outreach is personalized, fast, and helpful.

• Sales has a healthy pipeline and minimal no-shows.

Why Talentuch?

• Work with a team that values speed, transparency, and ambition.
• Culture that encourages innovation and personal growth.