SMM specialist

We are looking for a Social Media Manager who can think strategically and work with data. This role goes beyond content creation — it’s about building and executing a social media strategy that supports brand growth, engagement, lead generation, and partnerships.

You will work closely with the marketing leadership team and collaborate cross-functionally to turn social media into a measurable business channel.

Terms:

• 100% remote working
• Salary: competitive, based on your competences and experience, we are open to discussing your expected budget.
• English B2-C1 (final stage of the interview to be in English)

Professional Requirements

• 2+ years of experience in Social Media Management.
• Strong understanding of digital marketing principles.
• Experience with content planning, copywriting, and short-form video.
• Confident work with analytics and performance metrics.
• Ability to build strategies and support decisions with data.

Soft Skills

• Strategic mindset and ownership.
• Proactivity and autonomy.
• Strong communication skills.
• Adaptability and ability to work in a fast-changing environment.
• Ability to manage tasks and processes without micromanagement.

Key Responsibilities

Strategy & Content Development

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Plan, manage, and maintain a consistent content calendar across platforms.
• Create engaging multimedia content: visuals and graphics, short-form videos (Reels, TikToks), clear, brand-aligned copy.
• Monitor trends, platform updates, and viral formats to keep content relevant and competitive.

Community Management & Engagement

• Monitor and respond to comments, direct messages, and mentions in a timely and professional manner.
• Act as the frontline of customer communication on social platforms.
• Monitor brand sentiment and manage negative feedback or potential PR issues calmly and diplomatically.
• Build and manage B2B affiliate partnerships with local brands and companies to support lead growth.

Analytics & Reporting

• Prepare regular performance reports for stakeholders.
• Use data insights to optimize strategy, content formats, and audience targeting.

Nice to Have

• Experience in B2C businesses.
• Experience with B2B partnerships.
• CRM knowledge.
• Facebook Blueprint or similar certifications.