Lead Generation Specialist, GTM Engineer

About the Role

Navigatio is a B2B lead generation agency that helps startups and midsize service companies overcome challenges with finding sales opportunities and scaling outreach without increasing headcount. We specializes in serving businesses in educational services, design, marketing, IT services, consulting, and human resources sectors. Our services include creating tailored outbound funnels, building prospect lists, crafting email and LinkedIn communications, appointment setting, and CRM integration with automated flow management.

We’re seeking a GTM Engineer / B2B Lead Generator who combines technical expertise with sales development acumen. In this hybrid role, you’ll operate within outbound lead generation systems that power our clients' growth engines. You will work closely with the tools like clay & smartlead.

What You’ll Do

Lead Generation & Outreach

• Design and execute multi-channel outbound campaigns (email, LinkedIn, cold calling) for B2B service companies
• Build and segment targeted prospect lists using research tools and data enrichment platforms
• Craft compelling messaging and personalized outreach sequences that drive engagement and book qualified meetings
• Manage appointment setting and qualification processes, ensuring high-quality handoffs to sales teams
• Achieve monthly targets for qualified leads, meetings booked, and pipeline generated

Technical & Systems Engineering

• Build and optimize Clay workflows, automation sequences, and lead scoring models
• Integrate and configure sales tech stack tools (CRM, email automation, LinkedIn tools, data enrichment platforms)
• Develop n8n/zapier automations to automate repetitive tasks and improve team efficiency
• Troubleshoot technical issues and optimize deliverability, response rates, and conversion metrics

Strategy & Optimization

• Analyze campaign data to identify patterns, test hypotheses, and continuously improve performance
• Research target markets, industries, and ideal customer profiles to refine targeting strategies
• Stay current on GTM best practices, compliance requirements, and emerging tools
• Collaborate with clients to understand their offerings and translate them into effective outbound messaging
• Document processes, create playbooks, and share knowledge across the team

What We’re Looking For

Required

• 1+ years of experience in B2B lead generation, SDR/BDR role, or sales development
• Technical proficiency: comfortable with Clay, n8n/Zapier/Make (preferably, but we can teach you)
• Copywriting skills with the ability to craft engaging, personalized outreach messages
• Data-driven mindset with experience analyzing campaign metrics and optimizing for performance
• Excellent organizational skills and ability to manage multiple campaigns simultaneously
• Self-starter mentality with the ability to work independently in a remote environment

Nice to Have

• Experience serving B2B service companies (consulting, IT services, agencies, SaaS)
• Knowledge of email deliverability, domain reputation, and technical compliance
• Background in growth marketing, RevOps, or marketing operations
• Previous experience working with international clients or in multiple languages

Why Join Us

• Work directly with diverse B2B clients across multiple industries
• High autonomy and opportunity to build systems from the ground up
• Competitive compensation with performance-based incentives
• Remote-first culture with flexible working hours
• Access to premium tools and tech stack
• Professional development opportunities and learning budget
• Collaborative team environment where your ideas matter

How to Apply

Send your resume along with:

• A brief cover letter explaining your experience with both lead generation and technical systems
• Examples of campaigns you’ve run or clay tables you’ve built (optionally)

Required languages

EnglishB2 — Upper Intermediate