Social Media Manager

We’re looking for a Social Media Manager to strengthen our Marketing Team and help us grow and prosper!

Location: Ukraine preferred, fully remote. Engagement: full-time.

Areas of Responsibility:

Social Media Strategy & Execution:

• Develop and execute comprehensive social media strategies aligned with campaign themes;
• Manage daily posting schedules across LinkedIn, Instagram, Facebook, X, YouTube, and Reddit with platform-specific optimization;
• Create social media content calendar coordinating with Content Manager, Video Editor, and Paid Media Manager;
• Adapt long-form content (blogs, whitepapers, case studies, videos) into engaging social posts tailored to each platform;
• Develop platform-specific content strategies recognizing the unique audience and engagement patterns of each channel;
• Plan and execute social media campaigns supporting launches, events, and lead generation initiatives.

Platform-Specific Management:

LinkedIn (Primary B2B Channel — 40% of effort):

• Post daily content targeting CTOs, CIOs, VPs of Engineering, and IT decision-makers;
• Create carousel posts (5−8 slides), document posts, video posts, and standard image/text posts;
• Share thought leadership articles, technical insights, case studies, and client success stories;
• Engage with industry leaders, comment on relevant posts, and build executive network;
• Manage LinkedIn Company Page and optimize for follower growth and engagement;
• Monitor LinkedIn analytics and optimize posting times, formats, and messaging.

YouTube (Video Platform — 20% of effort):

• Upload and optimize video content from Video Editor including thumbnails, titles, descriptions, and tags;
• Create compelling video descriptions with timestamps, key takeaways, and CTAs;
• Manage playlists for video series (DevOps, FinOps, Agentic AI, Client Success);
• Respond to comments and foster community engagement;
• Optimize videos for search and suggested video algorithms;
• Create YouTube Shorts from longer video content for additional reach.

Instagram (Visual Storytelling — 15% of effort):

• Post visually engaging content including carousel posts, reels, and stories;
• Adapt technical content into visually digestible formats for broader audiences;
• Share behind-the-scenes content, team highlights, and company culture;
• Create Instagram Stories highlighting blog posts, events, and announcements;
• Use relevant hashtags and location tags to increase discoverability.

Facebook (Community Building — 10% of effort):

• Share company updates, blog posts, case studies, and industry news;
• Engage with relevant industry groups and communities;
• Post event photos, webinar recordings, and thought leadership content;
• Monitor page engagement and respond to comments and messages;
• Cross-promote content from other platforms when appropriate.

X/Twitter (Real-Time Engagement — 10% of effort):

• Share timely updates, industry news, and quick insights;
• Engage in relevant conversations around cloud, AWS, AI, and DevOps;
• Live-tweet from industry events, conferences, and AWS summits;
• Retweet and engage with AWS, industry influencers, and technology leaders;
• Use trending hashtags strategically to increase visibility.

Reddit (Technical Community — 5% of effort):

• Share valuable content in relevant subreddits (r/aws, r/devops, r/cloud, r/kubernetes, etc.);
• Participate authentically in technical discussions and Q&A;
• Follow platform guidelines and avoid overly promotional content;
• Build credibility through helpful, informative contributions;
• Monitor discussions for content opportunities and market insights.

Content Creation & Adaptation:

• Transform blog posts into carousel posts, infographics, and quote graphics;
• Extract key insights from whitepapers and case studies for social snippets;
• Create teaser content for gated assets and lead magnets;
• Write engaging captions, headlines, and calls-to-action for each platform;
• Develop branded templates for recurring content types;
• Coordinate with design team on visual assets, graphics, and branded imagery;
• Repurpose video content into short clips, GIFs, and highlight reels.

Community Management & Engagement:

• Monitor all social channels daily for comments, mentions, and messages;
• Respond promptly to questions, comments, and inquiries with helpful, on-brand messaging;
• Engage with followers, industry influencers, and potential clients;
• Build relationships with AWS community, technology leaders, and industry voices;
• Flag important conversations or sales opportunities to relevant teams;
• Moderate comments and maintain positive, professional community standards;
• Identify and engage with brand advocates and satisfied clients.

Analytics, Reporting & Optimization:

• Track social media KPIs: follower growth, engagement rate, reach, impressions, click-through rates, and lead generation;
• Deliver weekly and monthly performance reports with insights and recommendations;
• Analyze top-performing content and identify patterns for optimization;
• A/B test posting times, formats, headlines, and visual styles;
• Monitor competitor social media activity and industry benchmarks;
• Use platform analytics tools (LinkedIn Analytics, YouTube Analytics, Meta Business Suite) to inform strategy;
• Adjust content strategy based on performance data and audience feedback.

Event & Campaign Support:

• Promote events including AWS Summit Toronto, CDAO Canada, Agentic AI Summit, client entertainment events (Blue Jays, PWHL, NBO);
• Create pre-event, during-event, and post-event social content;
• Live-post from conferences, workshops, and company events;
• Coordinate event hashtags, handles, and tagging strategies;
• Support webinar promotion and registration drives;
• Amplify campaign launches and key marketing initiatives.

Required Qualifications:

• 2−3+ years of social media management experience in B2B technology, SaaS, or enterprise software;
• Proven track record managing LinkedIn as primary B2B channel with demonstrated follower growth and engagement;
• Expert knowledge of all major social platforms (LinkedIn, YouTube, Instagram, Facebook, X, Reddit) and their best practices;
• Strong writing skills with ability to craft engaging, platform-appropriate copy;
• Experience creating and managing social media content calendars and posting schedules;
• Understanding of social media analytics and ability to translate data into actionable insights;
• Visual content creation skills with knowledge of Canva, Adobe Creative Suite, or similar tools;
• Excellent communication skills and ability to represent brand voice authentically;
• Self-directed, organized, and able to manage multiple platforms simultaneously;
• Strong written and verbal communication skills (English required; French is a plus).

Nice to Have:

• Experience in cloud computing, AWS, DevOps, or technical B2B social media marketing;
• Background managing social media for regulated industries (healthcare, financial services);
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar);
• Familiarity with AI/ML, cloud architecture, or enterprise technology concepts;
• Video editing skills for creating short-form social video content;
• Experience using Hubspot or similar platforms;
• Community management experience in technical or developer communities;
• Understanding of SEO and how social media supports organic search;
• Knowledge of social media advertising platforms and targeting strategies;
• Certifications in social media marketing or platform-specific credentials (LinkedIn Marketing Labs, Meta Blueprint).

What we offer:

• Paid vacation — 16 days per year;
• Documented (16 days) and undocumented (5 days) sick leave;
• Leave for significant life events;
• Compensation for medical insurance (for our employees based in UA);
• Flexible working hours (start at 8.00−11.00 o’clock);
• Weekends according to the Ukrainian/Local calendar;
• Engaging projects with opportunities for career growth;
• Certifications, Udemy courses;
• Corporate events, team-building activities,
• Gifts and recognition from the company;
• A friendly, open, and supportive team culture without excessive bureaucracy.