- Файл
Viktoriia
Social media manager
- Возраст:
- 29 лет
- Город проживания:
- Черкассы
- Готов работать:
- Удаленно
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Social Media Manager
Hello! I`m Viktoriia
I`m creative media mind with 2+ year
in professional social media roles.
Looking to use my knowledge to create
captivating content for your company.
vikaa.radchenko [
WHAT I CAN DO FOR YOU SKILL AND EXPERTISE
Analytics
Creative Writing
Analyze your social media, your
competitor’s profiles
Figma
Strategy
Develop an engagement strategy
and a content plan
Canva
Content
Create visual and text content for Photo/Video Editing
your brand
Presentation
Keynote
Create your BrandBook and
Presentation
CASES SAMPLE
before
SHOWROOM.ROOSTED LADYS.SHOP NAILS.BEAUTY.BAR
after
CASES SAMPLE.STORIES
CASES SAMPLE.STORIES+POST
CASES SAMPLE.STORIES+POST
video editing
tap here
CASES SAMPLE.STORIES
CASES SAMPLE.POSTS
My Dear, this space is about: Ladies, did you know that the Comfortable and trendy form go
Jewerly power lies in our beauty? We are earrings that will complement
Inspiration beautiful and alluring your perfect look
Self-love
That`s why our jewelry will suit you Earrings (material, price)
And we will help you create your cozy perfectly
corner For ordering&consultation, we are
Earrings (material, price) waiting in direct
Ring on the ring finger - (price)
Ring on the middle ginger - (price) For ordering&consultation, we are
waiting in direct
For ordering&consultation, we are waiting
in direct
About the project on social media
Roosted.UA is a young Ukrainian clothing brand
Profile design
that aims to create unique and high-quality
clothing designs for girls and boys. The main company logo looks quite interesting.
The page name is clear, and there is a history
Social media goals of the brand’s creation on the page.
01 Enter the Ukrainian market
The «UA» indicates that it is indeed a Ukrainian
02 Attract more new clients brand.
Analysis of competitors
direct and indirect
The corporate identity is well-defined. It’s evident
what this company does and for whom this clothing
Corporate identity
is designed. However, there is outdated information
In attendance
in the highlights section, which would be better
to remove.
Tone of Voice
Observed
Content and promotion strategy
Roosted is a new Ukrainian clothing brand that
The objectives are as follows:
has its own unique style of prints and original
designs.
• Develop brand recognition.
• Establish a cohesive brand style across all platforms.
The essence of the brand is to highlight the
• Create advertising campaigns that generate inquiries.
uniqueness of each individual, emphasizing that
• Cultivate a community around the brand
every person is unique.
The problem lies in the standard and stereotypical
clothing options in Ukraine.
Based on these objectives and the possibilities offered by social media,
we can identify both direct and indirect goals for promoting the Roosted
project on social media.
01
Direct goals include lead generation on social
media platforms (ensuring incoming inquiries
02
It is also important to highlight the indirect goals of the
project, which, unlike the previous ones, directly
and requests) and achieving conversions influence business decisions.
(sales and upselling of products).
These indirect goals focus on the brand's image and
increasing its visibility, growing the subscriber base,
engagement on platforms, and expanding the
audience reach.
PLAN OF ACTION
Direct goals :
The target audience on social media consists of women
• Creation of a social media promotion strategy, and men between the ages of and , typically
18 32
including the
with higher education, in relationships or single,
development, launch, and optimization of targeted and working
advertising
in fields such as media, sales, arts, management,
campaigns for lead generation.
and administrative services.
• Managing and moderating the social media page.
Additionally, students, individuals in the service industry,
Indirect goals :
coaches, trainers, couriers, and those in the education
•Creating a content plan for posts.
20 and healthcare sectors may also be present
•Content production, including photo video shoots / in the audience.
for the
project.
•Adapting content to social media formats and
arranging the
page layout.
PLAN OF ACTION
W ell-chosen tone of communication with the audience
is the key to successful social media promotion.
The brand's tone should focus on enhancing its expert
image, engaging our audience in specific actions,
and addressing any objections.
The goal of social media in the context of this project
is to showcase how the store can meet the audience's needs.
W e should aim for medium-length texts with an unintrusive
tone of communication.
It's important to demonstrate that the brand has its own
atmosphere, its own community, and to pique the interest
of the audience who may not be familiar with the brand yet.
Rubricator
The texts should be of medium length, with an original and
recognizable style, where the audience understands that
Roosted is more than just another clothing brand it is — a
whole community with its own audience, team, and
atmosphere
I suggest collaborating with other brands,
bloggers, and inviting co-authors to your posts.
Statistics
About the project on social media
This is a Ukrainian beauty salon locate d
in the city of Lutsk.
Analysis of competitors
direct and indirect
Does your name reflect the theme of the blog?
Overall, I like the given name, but to make it easier to
remember, you could keep it as «TYMFIUK.COLORIST."
The avatar is stylish, and I wouldn't change anything.
Profile design
I appreciate your tone of voice. I would suggest adding a useful section,
such as home hair care for light hair or discussing hair care products.
In terms of visuals, you have good taste.
I suggest diversifying the content by showcasing the process (coloring,
treatment procedures, haircut) and showing the tools you use and how you
take care of them.
Highlights should consist of high-quality photos/ videos that capture the
atmosphere of your salon.
About the project on social media
TOP publication on Instagram
The most popular is Reel format (as Instagram promotes it itself)
Audiences also enjoy posts showcasing the work process.
About the project on social media
Main hashtags
# Colorist
# Hairdresser
# Haircoloring
# Treatment
# ColoristLutsk
# HairdresserLutsk
About the project on social media
SMM strategy for car rental
business "MAX_AUTO_PIDBIR_UA"
Profile audit
Girls.prostir
tap here
Thank you !
vikaa.radchenko [
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