Галина

HALYNA PENZINA
DIGITAL MARKETING MANAGER

Position
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Digital marketing manager
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 Kyiv
Work Experience

Marketing Manager March 2016 - November 2018
Soft Skills
LLC "KUHN-Ukraine" https://www.kuhn.ua/ Kyiv
Creative thinking
Responsibilities:
Attention to detail Development of a new company strategy: integration of offline and digital
marketing (expense control, results analysis);
Reliability Punctuality
Collaboration with the company's head office (France), colleagues from other
countries, dealers, media, and agro partners;
Hard Skills Organization of offline events (exhibitions, field days, conferences, seminars,

Google Analytics trainings);
Exploration of new business opportunities through various channels and
Google Trends
partnerships (associations, seed producers, chemical companies, universities);
Similar Web Content generation for Facebook and YouTube;
Development of media planning for the year (seasonal planning and placement
Ads Manager
of articles, interviews, press releases on agro portals);
Business Suite
Personnel management: onboarding, training, and supervision of a marketing
team.

Certificates and Achievements:
Awards 1. Has increased the number of subscribers to the official KUHN-Ukraine Facebook
page from 0 to 25,000 unique accounts.
Marketing Courses
2. Has created and launched the official YouTube channel from 0 to 2,000 unique
Danco https://danco.com.ua/
subscribers.
Kyiv - 2016
3. Has created and launched the unique advertising campaigns on 8 specialized
agricultural portals (has increased brand recognition and loyalty, lead generation
English Language School on the website).
"GreenForest" 4. Has been in charge of a number of innovative projects, such as, TV-show “Real
https://greenforest.com.ua/ Farm”, and TV programs (“AgroNews” and “Be Strong”) on 2 TV channels.
Kyiv - 2016-2017 5. Has increased the number of media partners from 2 to 11 (published 200 ad
layouts and 30 articles per year).
6. Has launched from scratch the print and digital versions of the monthly corporate
Digital marketing courses magazine KUHN-News (printed circulation of 2000 copies per month, e-mailing
IMBA - International Academy to the client base).
of Marketing and Business 7. Has increased sales by 25% due to successful integration of offline and digital
Kyiv - 2021 marketing strategies.
Languages Work Experience
Ukrainian (native) Second Category Engineer October 2013 - February 2016
English (B1) Institute of Applied Physics and Biophysics, National Academy of Sciences
of Ukraine https://www.nas.gov.ua/
Kyiv

development of laboratory technology for the production of bandages and
applications with biologically active coatings;
development of tools for creating and testing polymer bioactive nanocoatings on
textile substrates;
execution of scientific and technical projects (focus on nanochemical and
nanobiological technologies);
preparation of regulatory documentation, ensuring the preparation, conduct, and
analysis of scientific research work;
preparation and participation in specialized exhibitions, conferences, and
seminars.

Education

National University of Life and Environmental Sciences of Ukraine
2008 - 2013
Master's Degree in Environmental Biotechnology and Bioenergy
Qualification: Biotechnologist