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Опыт работы

Team Lead PPC

с 06.2021 по наст. время (4 года 10 месяцев)

BiLi
Boutique performance marketing agency focused on the US, Canadian, and UK markets.

Country: United States

Industries: eCommerce (e.g., Safe Life Defense), SaaS, EdTech (e.g., Robert Kiyosaki, Jordan Belfort), B2C Services

- Conduct market research, develop account structures, formulate hypotheses, test, and optimize campaigns within Google Ads (Search, YouTube, Local, Shopping, Display, PMAX, Demand Gen).
- Execute A/B and multivariate tests, introduce new campaign approaches, and discover effective audience acquisition strategies to drive sustainable account growth.
- Scale and manage advertising budgets from $0 to over $350,000 per month across Tier-1 markets while maintaining high ROAS.
- Manage total monthly budgets +$1,5M.
Work with advertising platforms including Meta, Bing (LinkedIn), and others.
- Utilize web and full-funnel analytics tools such as Google Analytics, WebTrends, Hyros, Hotjar, Looker Studio, Power BI, and Tableau.
- Plan budgets and allocate resources based on KPIs: ROAS, CPA, LTV, CAC, MER, ROMI. Monitor and optimize spending to maximize performance.
- Use AI-based tools for automation and data analytics.
- Analyze competitor strategies and implement best practices.
- Lead a PPC team of up to 10 specialists: delegate tasks, provide mentorship and training, monitor quality, and conduct regular performance and optimization sessions.
- Ensure effective collaboration between the PPC team and other departments — design, analytics, and sales — to deliver integrated marketing strategies.
- Demonstrate strong analytical thinking and data-driven decision-making. - Self-motivated, responsible, proactive, with critical thinking, effective time management, business orientation, flexibility, and a continuous improvement mindset.

Marketing manager

с 05.2018 по 05.2021 (3 года)
Level-Ads, Київ (Маркетинг, реклама, PR)

Level-Ads
A performance marketing agency specializing in digital strategies for B2C businesses in Ukraine, with a focus on ROI-driven solutions.

Country: Ukraine

Industries: eCommerce, SaaS, Real Estate, B2B Services

- Built and executed a comprehensive marketing strategy that led to a 3x growth in the client portfolio and a 2x increase in client LTV during the tenure.
- Managed core agency departments — PPC, SEO, and Web Development — ensuring smooth cross-functional collaboration and consistent achievement of business goals.
- Designed and implemented an SOP (Standard Operating Procedures) framework and an internal motivation system, significantly improving team efficiency and reducing turnover.
- Launched an in-house PPC and SEO training program to upskill specialists and standardize internal expertise.
- Led the strategic positioning of the agency, strengthened brand visibility, built new partnerships, and expanded market presence.
- Served clients from Ukraine and various European countries, tailoring marketing strategies to local market needs.
- Established a transparent analytics system to track both employee performance and client growth metrics.

Marketing manager

с 01.2016 по 04.2018 (2 года 4 месяца)
Cronvest, Київ (Фінанси, банки, страхування)

Cronvest
A financial company founded in 2000, with offices in 5 cities across Ukraine. Specializes in lending and investment services. Recognized with the "Leader of the Year" and "Industry Leader" awards.

Country: Ukraine

Industries: FinTech

- Developed and implemented digital marketing strategies, including budget planning and performance evaluation
- Implemented and configured analytical tools for traffic acquisition
- Managed the migration of all web assets to a new SEO-optimized platform
- Increased brand awareness through social media and cross-channel communication
- Led local marketing teams and improved their performance in line with strategic goals

Achievement: Contributed to positioning the company as a leading player in Ukraine’s financial services market

Marketing manager

с 01.2016 по 12.2017 (2 года)
Olshansky & Partners, Київ (Маркетинг, реклама, PR)

Olshansky and Partners
We provide strategic consulting. We create demand and open new markets for your product. We are engaged in building a marketing department.
Country: Ukraine

Industries: eCommerce, FinTech, SaaS

• Work with both organic (SEO) and paid channels (Paid digital ads on social media + google)
• Website analytics tools (e.g., Google Analytics, WebTrends & similar) • Setting up and optimizing Google Ads campaigns
• Knowledge of SEMrush, Moz, Netpeak Spider and other SEO tools.
• Experience with A/B and multivariate experiments
• Knowledge of HTML, CSS, etc.

Образование

Київський національний університет будівництва і архітектури

Будівельний, Промислове та Цивільне Будівництво, Київ
Высшее, с 2008 по 2013 (5 лет)

Інженер-конструктор

Знания и навыки

• Відповідальність
• Системність
• Ефективна комунікація
• Digital-маркетинг
• Дисциплінованість
• Уміння аналізувати
• Розробка маркетингової стратегії
• Комунікабельність
• Налаштування контекстної реклами
• SEO
• Google Ads
• Google Search Console
• Google Tag Manager
• Facebook Ads Manager
• Google Analytics
• Serpstat
• WordPress
• Looker Studio

Знание языков

Английский — средний

Дополнительная информация

About my work:
- Since 2015 in digital-marketing. Expert in Google Ads
- Work with: Google Ads, Bing Ads, Looker Studio, Google Analytics, Semrush, Serpstat, etc.
- Work with e-commerce, services and training products
- Focus on conv. value, ROAS and account growth
- I have an additional SEO knowledge
- Work with budgets +$300K/ month

RE: Google Ads
- Setuping Google Ads (Search, Youtube, Local, Shopping, Display, PMAX, Discovery)
- Unique technique for shopping campaigns
- Bing Ads
- Creating ideas for new creatives (video, banners, and text)
- GTM setup (conversions, micro-conversions)
- Work with Shopify, BigCommerce, Hyros, Klaviyo, Hotjar
- Weekly Reports For Clients
- Focus on conv. value, ROAS and account growth