Tetiana

Tetiana Kovalenko

Date of birth:
October 18, 1977

Region:
Kyiv

Telephone:
E-mail:
Telegram:
Portfolio:
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@tv_kov
https://drive.google.com/drive/folders/1FYc-fahj0jfdJjZJdNEaD4dqwtJmk3s0

Head or Lead of Communications/Public Relations
Profile
I am a communications specialist with over 19 years of experience. Worked as a freelance specialist, as part of the marketing department, and as an independent specialist reporting to the CEO. Have been leading the PR and Advertising Teams for over six years. I have worked in both government and commercial organizations - branding agencies and large and medium-sized B2B businesses.
I have wide successful experience in communications, including international, with government agencies, non-governmental organizations, media, other opinion leaders, and stakeholders. I am proud of my writing skills in different genres and styles, marketing research, digital and print advertising, and visual design with Adobe tools and Canva, Fotor, Clipchamp, and others.
I strive to constantly update and expand my knowledge in communications and related industries.

Education

National Academy of Internal Affairs of Ukraine (Kyiv)
Graduation year 1999
Law faculty, lawyer, specialist Language Proficiency

English - intermediate (B2)
Russian - native
Ukrainian - native
Courses, training, certificates

Brand Father, Fedoriv agency (2023)
The level of digital literacy C1, Diia (2023)
Google Ads Manager, Diia (2023)
Content Marketing, International Marketing Business Academy (Kyiv, 2022)
Digital Marketing, International Marketing Business Academy (Kyiv, 2021)
English B2, Speak Up (Kyiv, 2018)
Creative writing и storytelling, Riba Academy (Kyiv, 2017)
Key Skills
• PR/GR/NGO Communications
• International Communications
• Marketing Communications
• Journalism, Editing
• Visual Design
Work experience

Communications Specialist
July 2022 - present (1 year 1 month)
Rig Expert Ltd., Telecommunications
Achievements:
• During my time at the company, the number of Facebook page subscribers increased by 27%, while CTR (Click-Through Rate) of advertising campaigns increased by 36% with a similar budget
• Website traffic increased by 40%
• The average CTR of Google Ads more than doubled, and conversions increased by 28% with a similar budget.
Responsibilities:
• Developing communication strategies and plans, marketing strategies
• Communication with influencers, media representatives, and stakeholders (via letters, meetings, press releases/kits, online presentations, press clubs, customer experience digest, and Friday Q&A meetings for users)
• Organizing and providing information for collaborations with thought leaders (sponsorships, charity events, Christmas Drop award ceremony)
• Writing texts for social media, partner and user newsletters, website (news, articles, product pages), POS materials (catalogs, brochures, flyers, posters, branded merchandise, clothing, stationery, etc.), editing reports, technical articles, manuals, and guides
• Creating graphic content for social media, websites, and newsletters
• Searching for and collaborating with contractors, including developing technical specifications (design, layout, website administration, content creation, SEO; graphic design for web and print advertising, promotional materials, packaging; Google and Facebook advertising; photo and video content)
• Participating in developing the e-commerce website (shopping cart, registration, personal account)
• Budgeting and reporting on monthly, quarterly basis

PR Specialist, Editor, Copywriter
March 2017 - November 2021 (4 years 8 months)
Freelance
Helped my Customers to sell, enhance the image, and raise the profile awareness through texts, media, and events. Responsibilities:
• Organizing and supporting seminars, international conferences, presentations, interviews, and participation in exhibitions with relevant press materials and events.
• Preparation of press releases, information bulletins/reports, surveys, and presentations.
• Writing and editing event-based reviews, analytical, research articles, chronicles, news, announcements, interviews, essays, tutorials, etc.

PR Team Lead, PR Specialist
July 2006 – April 2016 (9 years 10 months)
Compass Company, HI-FI technology/Hi-End class
Achievements:
• Two years after my start in the Company, the AV Industry reached the peak of sales for the entire period of activity
• Three months later, the site's audience grew by one and a half times due to the content
• Saved PR costs with an increased number of references in the media
• Verified Brand Awareness Campaign
Responsibilities:
• Preparation and implementation of PR, advertising strategies, and plans
• Development of the image and structure of the website www.hi-fi.com.ua. Filling the site with texts (news, reviews, analytics, interviews, documentaries) about the company, products, and lifestyle
• Creation of a private Internet resource for dealers. In one place, I collected technical, advertising, promotional, and PR materials for all brands and product categories
• Writing posts on social networks and specialized forums
• Development of the concept and text of image, product, and event advertising: leaflets, booklets, catalogs, media kits, stickers, packages, posters, banners
• Writing of advertising texts for radio, content for radio programs
• Creation of news topics: Audio equipment testing, theme parties for VIPs, sponsorship of spectacular sporting events, prize contests among target audiences
• Organization of workshops, trainings, foreign international conferences, participation in specialized exhibitions
• Negotiation with advertisers, journalists, contractors
• Monitoring and reports preparation
• Organized and motivated a team of staff, delegating some of the responsibilities mentioned above among them and scaling them accordingly
• Planned, monitored, and was responsible for the team's activities.

PR-manager
April 2005 - May 2006 (1 year 4 months)
International Company SVS, Brand Roku brand agency
Achievements:
• Attracted new clients
• Saved the cost of show programs due to the free participation of artists
• Saved costs on media support for promotions due to free media involvement
Responsibilities:
• Creation of an engaged media environment
• Preparation and communication to target media, (potential) partners, and PR materials on all events of the annual campaign "Brand Roku" (a street event "Brand Fair" and "Brand Parade," a charity event "Brands for Children," an award ceremony for the winners of the National Competition "Brand Roku")
• Organization of street events with a show program and media support, consumer surveys
• Organization of a dinner event with pre- and after-party for business and political elite, show business stars
• Creation of news topics
• Preparation of interviews, briefings, and press conferences
• Writing of articles, press and post-releases, briefs, business correspondence with partners, preparation of electronic presentations and media kits
• PR reporting.

Press Officer
January 2001 – December 2004 (4 years)
Ministry of Internal Affairs of Ukraine, Kyiv. State Penitentiary Service of Ukraine
Achievements:
• Formed a regular friendly media team.
• Initiated and developed a program to reform the press service. The result is an independent status, empowerment, new equipment, and authority among department personnel and media representatives.
• I was awarded a diploma from the Ukrainian Orthodox Church, a diploma from the Novy Kanal TV company for a significant contribution to the development of bilateral relations, and a departmental insignia for revitalizing the public sphere of the Department's activities.
Responsibilities:
• Organization of interviews, briefings, press conferences, press tours, round tables
• Writing and editing of articles, press releases, specialized publications (booklets and collections,
• didactic, informational, analytical manuals), lectures, reports, speeches, congratulatory addresses
• Media monitoring, website content creation
• Business correspondence with religious, domestic, and international state and non-state charitable and human rights organizations. Joint project coordination.