Артур

Artur Panchenko
Amazon PPC Specialist
Kyiv, Ukraine • [открыть контакты](см. выше в блоке «контактная информация») • 3+ Years in Amazon Advertising

PROFESSIONAL SUMMARY
Results-driven Amazon PPC Specialist with 3+ years of hands-on experience managing advertising campaigns across US and European marketplaces (UK, DE, FR, IT, ES). Proven track record of scaling ad revenue while maintaining target ACoS through data-driven optimization. Skilled in all Amazon ad types — Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and DSP — with monthly budgets up to $100,000. Early adopter of AI-assisted advertising workflows, including hands-on experience with the Amazon Ads MCP Server for campaign data analysis.

WORK EXPERIENCE
Amazon PPC Specialist — Freelance | Jan 2024 – Present
Client: Jewelry Brand (Gold rings, earrings, bracelets) — DE, IT, FR, ES markets
• Reduced ACoS from 42% to 19% within 4 months through restructuring SP campaigns and tightening negative keyword lists
• Scaled monthly ad revenue from €18,000 to €54,000 while keeping TACoS below 12%
• Built full-funnel strategy: SP for bottom-of-funnel, SB Video for awareness, SD for retargeting — across 4 EU markets simultaneously
• Implemented Search Query Performance reports to identify converting search terms and reallocate budget weekly
• Connected Amazon Ads MCP Server to Claude AI for read-only campaign analysis: automated weekly performance pulls, cross-marketplace ACoS comparison, and search term reporting via natural language queries

Amazon PPC Specialist — Freelance | Apr 2022 – Dec 2023
Client: Home & Kitchen Brand (cookware, storage, kitchen gadgets) — amazon.com
• Launched brand from zero PPC presence to $38,000/month ad revenue within 6 months
• Achieved ROAS of 4.2x on Sponsored Products campaigns through aggressive keyword harvesting via Helium 10 Cerebro
• Reduced wasted spend by 31% by building structured negative keyword libraries across 120+ ASINs
• Created SB and SB Video campaigns that increased branded search volume by 67% in Q4 2023

Amazon PPC Specialist — Freelance | Apr 2022 – Mar 2023
Client: Sports & Outdoors Brand (fitness equipment, resistance bands) — amazon.com, amazon.co.uk
• Managed $35,000/month combined ad budget across US and UK marketplaces
• Improved overall account ROAS from 1.9x to 3.6x in 5 months through campaign restructure and dayparting strategy
• Used Bulk Operations to apply bid changes across 80+ campaigns simultaneously, cutting optimization time by 70%
• Launched DSP retargeting campaigns that recovered 22% of lost-to-cart customers

AI & AUTOMATION
Amazon Ads MCP Server (Claude AI integration) | Mar 2026 – Present
• Connected Amazon Ads MCP Server to Claude Desktop using API credentials and claude_desktop_config.json setup
• Configured read-only (mcp-read) access to safely pull campaign data, performance metrics, and search term reports via natural language prompts
• Used AI agent to run cross-marketplace ACoS/ROAS analysis, identify underperforming ad groups, and generate weekly optimization summaries — tasks that previously required 2–3 hours of manual work in Campaign Manager
• Currently exploring automation of bid adjustment workflows; production rollout pending validation testing

SKILLS & TOOLS

Campaign Types
Sponsored Products (SP) · Sponsored Brands (SB) · Sponsored Display (SD) · Video Ads · DSP
Tools
Helium 10 · Bulk Operations · Search Query Performance · Amazon Ads Console · Amazon Ads MCP Server
AI / Automation
Claude Desktop (MCP) · Amazon Ads MCP Server · Natural language campaign reporting
Marketplaces
amazon.com · amazon.co.uk · amazon.de · amazon.fr · amazon.it · amazon.es
Budget Managed
Up to $100,000/month across multiple accounts
Core Skills
Keyword Research · Bid Optimization · Campaign Structuring · Negative Targeting · ACoS/TACoS Management · Full-Funnel Advertising

LANGUAGES

Ukrainian — Native Russian — Fluent English — B1 (Intermediate)