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Nick Kristov
Orlando, Florida, United States

[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация»)

[открыть контакты](см. выше в блоке «контактная информация») Portfolio: wnf.agency

Summary
My journey has spanned a diverse range of crypto projects - from NFTs, ICOs to DeFi and DAO. My core strength
lies in creating unique branding and comprehensive marketing strategies that draw notable traffic.
Community-building? That's my forte. I've successfully ignited and sustained dynamic community growth and
engagement. My knack for branding has always revolved around developing a distinctive selling proposition that
stands out.
Moreover, I've had the privilege of helming a dedicated team of 40 professionals, driving them towards excellence.
While my strategies are rooted in time-tested practices, I make it a point to weave in the latest trends. This
ensures that our projects are not only relevant but also have a significant and consistent footprint in the ever-
evolving crypto world.

Experience
Owner & Head of Client Marketing
WNF | WEB 3.0 Agency (Toronto, Canada, On-site)
Jan 2018 - Present (5 years 9 months)
· Founded WindNFire DAO with a focused mission to boost crypto projects through skilled marketing
and consulting.
· Built a devoted remote team, ensuring alignment with our collaborative ethos.
· Oversaw a diversity of crypto project strategies as CEO, driving each towards exceeding client
expectations.
· Successfully marketed over 70 varied projects, including ICOs, DeFi, and NFT tokens, reinforcing our
strategic outlook.
· Rapidly built a 200,000-strong community for a project within just two weeks.
· Such success underscored our esteemed industry position, emphasizing our commitment to
consistently delivering robust and relevant results.

Lead Generation and Client Onboarding Specialist
Spatial (London, United Kingdom, Remote)
May 2021 - Nov 2022 (1 year 7 months)
· Oversaw LinkedIn communications, ensuring clarity and engagement.
· Coordinated schedules for calls with diverse projects, aligning with various team calendars.
· Directed the onboarding process for new projects.
· Successfully attracted around 30 new, long-term projects every month.
· Secured a notable partnership with the Portuguese internet provider, MEO.
· Conducted in-depth target audience research.
· Crafted and implemented robust retention marketing strategies.
· Played a pivotal role in audience analysis and segmentation.
This systematic approach ensured the seamless integration of businesses within Spatial’s metaverse
creation platform, contributing significantly to its expansive growth.

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Marketing and Brand Consultant
NonFungible.com (Amsterdam, Netherlands, Remote)
May 2021 - Dec 2021 (8 months)
· Conducted extensive research on the market, competitors, and the NFT sector.
· Developed comprehensive content plans. Boosted community engagement.
· Provided expert marketing consultancy.
· Optimized traffic management, enhancing visibility and engagement on social media platforms.
· Drafted a detailed whitepaper.
· Formulated unit economics and a robust monetization plan, laying a solid financial foundation for
future stability and growth.
· Launched tailored branding strategies for social media.
· Successfully expanded the community size within six months.

Marketing Manager
LunarCrush (Amsterdam, Netherlands, Remote)
May 2020 - Dec 2021 (1 year 8 months)
· Successfully led influencer outreach to enhance project visibility and impact.
· Conducted extensive research to contribute to improved project outcomes.
· Utilized tools like YouScan for effective online project management and reputation handling.
· Played a pivotal role in enhancing tokenomics, unit economics, and overall monetization systems.
· Worked on optimizing the platform for better financial outcomes.
· Implemented impactful email marketing strategies to broaden project reach and engagement.
· Significantly contributed to the development of the project’s whitepaper.
· Articulated a compelling value proposition to attract additional investments.
· Ensured a solid and positive brand presence in the online domain.
By focusing on these key areas, I have assured consistent project growth, brand enhancement, and
robust financial structuring for various initiatives.

Crypto Project Consultant & Marketing Lead
bitcci Group AG (Zurich, Switherland, Remote)
Jul 2018 - Mar 2020 (1 year 9 months)
· Played a key role by laying a solid groundwork for bitcci’s crypto journey.
· Ensured effective communication and idea exchange with bitcci's top management.
· Created a robust tokenomics concept.
· Authored a comprehensive whitepaper, providing essential insights for market entry and community
building.
· Boosted bitcci's market visibility significantly.
· Devised and executed a customized, holistic marketing strategy ensuring sustained growth and
visibility in the crypto market.

Chief Marketing Advisor GraphLinq
Protocol (Vilnius, Lithuania, Remote)
Jan 2019 - Feb 2020 (1 year 2 months)
· Led a total revitalization of logo and website.
· Collaborated with the team to develop a comprehensive whitepaper.
· Enhanced project's positioning in the market.

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· Oversaw operations ensuring seamless moderation.
· Provided insights to enhance marketing strategies.
· Organized and executed collaborations and AMA sessions.
· Bolstered engagement and expanded community involvement.
· Achieved a significant 1200% ROI and a 920% ROMI.
· Evidenced the success of impactful marketing efforts.

Senior Marketing Strategist
Serviceplan Group (Berlin, Germany, On-site)
Oct 2015 - Nov 2018 (3 years 2 months)
During my collaboration with the Tinkoff Digital venture fund, my responsibilities and achievements were
broad and multifaceted:
· Worked on crafting an engaging visual style and design.
· Uplifted startups by focusing on innovative packaging and presentation.
· Conducted in-depth market analysis for diverse projects.
· Ensured projects met market demands and trends effectively.
· Led the enhancement of MVPs for a unique marketing perspective.
· Guaranteed a striking and compelling presentation to potential investors.
· Worked with entities like Traffic Junky and Phillip Morris.
· Bolstered marketing strategies and explored new startup avenues together.
· Adapted to emerging trends in the crypto world.
· Successfully managed ICOs by providing specialized packaging and robust market introduction
strategies.

Digital Marketing Manager Ocean
Outdoor (Berlin, Germany, On-site)
Sep 2014 - Oct 2015 (1 year 2 months)
· Spearheaded the substantial growth of William Hill’s affiliate network.
· Significantly boosted the number of depositors.
· Organized distinctive and appealing promotions.
· Collaborated with product managers for fresh and inventive ideas.
· Focused on innovative digital and media advertising strategies.
· Achieved notable user and revenue growth.
· Played a vital role in implementing tailored casino features.
· Actively engaged in the legalization process across multiple countries.
· Consistently worked on enhancing digital traffic and conversion growth.
· Fortified community building for William Hill and its affiliated projects.

Head of Digital Marketing Team
LevelUp Group (Kyiv, Ukraine, On-site)
Sep 2012 - Sep 2014 (2 years 1 month)
In a startup centered on betting and online casino marketing, my role was multifaceted and results-
driven:
· Successfully amplified traffic for renowned platforms like Bet365 and Betfair.
· Instrumental in the inception of Welcome Partners, our proprietary affiliate network.
· Achieved a significant uptick in first-time deposits across all engaged projects.
· Spearheaded the creation of high-impact ad campaigns.

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 · Navigated advertising regulations for optimal and compliant promotion.
· Fostered strategic collaborations with influencers to augment platform visibility.
· My strategic contributions culminated in a substantial boost in both user engagement and platform
traffic, fortifying our market position.

Education
Technical University of Liberec, Czech Republic
Bachelor's degree, Marketing
Sep 2013 - Sep 2019

Academy of Municipal Management, Ukraine
Master of Business Administration - MBA, Marketing/Marketing Management, General
Sep 2011 - Sep 2018

Skills
Operations Management • Communication • Journalism • Digital Production • Brand Marketing •
Digital Media • Sales and Marketing • Search Engines • Engineering Physics • Methods Engineering

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