Алла

e-mail: [открыть контакты](см. выше в блоке «контактная информация»)

Trotska Alla phone number (Viber, Telegram):
[открыть контакты](см. выше в блоке «контактная информация»)
Kyiv
Digital Marketing Manager
Salary expectations - $2000

EXPERIENCE SKILLS
​HARD SKILLS: Adobe Photoshop,
Convergine, Canada — SMM, Account Manager Figma, Canva, Facebook
MARCH 2021 - PRESENT Business Manager, Pinterest Ads
➔ Social Media content creation and management: Producing content for Manager, Tik-Tok Ads Manager,
social networks across 4 projects and managing existing content. Specifically, this Google Analytics, Google Tag
Manager, Chat GPT.
involves crafting creatives or coordinating the process, collaborating with
copywriters or utilizing GPT chat, posting on social networks, and conducting ​SOFT SKILLS: communication
project analytics. skills, teamwork, problem-solving,
time management, creativity,
➔ Management of the company's clients who have ordered marketing
flexibility, open-mindedness,
services (SEO, PPC, SMM).
resilience
➔ Website content management.
​
➔ SEO text writing (using Chat GPT).
➔ Email Marketing: Handling all aspects of email campaigns, from strategy
​LANGUAGES
to execution.
➔ Advertising management for Sales, Conversion, and Lead Generation. ​ krainian (native), English
U
(advanced)
➔ Maintaining comprehensive reporting on marketing services for clients.
➔ Company profile placement on professional platforms.
PROJECTS
Wizard Digital & Post, Ukraine — SMM, Account Manager Lexus, Ukraine
SEPTEMBER 2018 - FEBRUARY 2021 Avon, Ukraine
➔ Creating marketing strategies with competitor analysis, audience Nemiroff, Ukraine
segmentation, and precise KPI achievement. Siltek, Ukraine
➔ Managing social media page designs, including banners and profile Develor, Ukraine
LBC Mortgage, USA
pictures.
➔ Using brainstorming for creative preparation.
➔ Search and work with influencers for native ads.
➔ Planning and executing activities in SM.
➔ Developing and managing content plans.
➔ Handling social media posts, scheduling, and approvals.
➔ Managing targeted social media ads, including A/B testing.
➔ Providing concise reports on goals, results, and budget.
➔ Management of the company's clients who have ordered marketing
services (SMM).
Nowedo (NWD), Ukraine — Head of SMM Department
OCTOBER 2017 - SEPTEMBER 2018

➔ Managing clients' social media profiles on Facebook, Instagram,
LinkedIn, and Telegram platforms.
➔ Creating marketing strategies.
➔ Designing social media pages using Adobe Photoshop, including
templates, banners, and visuals.
➔ Managing targeted social media advertising, including audience setup,
A/B testing, optimization, and ad creation.
➔ Developing and implementing chatbots (ManyChat).
➔ Engaging target audiences through online activities such as flash mobs,
giveaways, and contests.
➔ Supervising the SMM department, providing education, and overseeing
hiring.
➔ Presenting developed strategies to stakeholders.

Deyteris, Ukraine — SMM
MAY 2015 - SEPTEMBER 2017

➔ Establishing and managing social media projects representing the
company and its products.
➔ Promoting projects through both advertising and non-advertising
methods.
➔ Creating and sharing relevant content, and managing the blog section on
the website.
➔ Engaging the audience through online activities like flashmobs and
contests.

Freelance, Ukraine — SMM
MAY 2014 - JULY 2017

➔ Generating content for SM users.
➔ Collaborating with designers.
➔ Engaging the target audience on VK through flash mobs, giveaways,
contests, etc.
➔ Developing work plans.

EDUCATION
The International University of Finance and International Trade, Department of
Economics, Bachelor’s and Master’s degrees.