Контактная информация

Соискатель указал эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/10450487/

Опыт работы

Digital marketer, PPC specialist

с 06.2017 по наст. время (7 лет 3 месяца)
sinpro.ua, Харків (Роздрібна торгівля)

Setting up a Google Ads account and managing all campaigns: Search, Display, Youtube, Shopping, Remarketing, PMax
Basic Google Analytics setup
Targeted advertising on Facebook
SEO promotion of the website
Improvement of website usability
Development of a new site layout https://sinpro.ua/

Digital marketer, SEO specialist

с 05.2016 по 06.2017 (1 год 1 месяц)
led-service.com, Харків (Роздрібна торгівля)

Creating a Google Ads account from scratch and promoting site categories in Google Ads
SEO transition to a new site layout https://led-service.com.ua/
Landing development

The head of the strategy development department

с 03.2010 по 12.2011 (1 год 9 месяцев)
Новий Стиль, АТ, Харків (Будівельна промисловість, деревообробка)

• The department of strategic development was created;
A strategic vision has been developed;
• An internal business analysis was conducted;
• A strategic business map was developed;
• Coaching sessions were held with the heads of key divisions on the development of strategic goals and projects;
• KPIs were developed and a system for measuring strategic goals was created;
• Developed projects to achieve strategic goals;
• Synchronization of strategic planning and project management;
• The investment budget was worked out;
• A description of the strategic business process was created.

The head of the marketing department

с 05.2005 по 06.2009 (4 года 1 месяц)
Barvinok, Харків (Оптова торгівля, дистрибуція, імпорт, експорт)

• Creation of the marketing department and management of its work (research, advertising, trade marketing, merchandising):
• Preparation of annual marketing plan and budget
• Market research (market volume, market share, customer satisfaction, prices)
• Development of positioning
• Development and implementation of the project event agency www.bonuparte.com.ua
• Registration of company trademarks
• Promotion of brands of ceramic tile suppliers (outdoor advertising, radio, exhibitions)
• Development of merchandising standards for supplier brands;
• Implementation of trade marketing activities in network and non-network retail;
• Implementation of the dealer loyalty program;
• Budgeting of marketing costs;
• Preparation of advertising materials (catalogues, booklets, promos);
• Business correspondence with suppliers
• Participation in the development of the dealer network in Ukraine for the ATEM brand.
• Search and selection of personnel for marketing and sales departments.
• Restructuring of the sales process through the transition to direct sales.
• Description of the marketing business process in the process model of the company.

Marketing manager

с 03.2001 по 04.2005 (4 года 1 месяц)
Barvinok, Харків (Оптова торгівля, дистрибуція, імпорт, експорт)

• Formation of the client base;
• Reengineering of the sales process on the pre-selling model
• Development of internal training materials based on the pre-selling model;
• Training of personnel in sales skills (with the involvement of an external trainer).
• Implementation of marketing mail for clients;
• Advertising in the press.

Образование

The Kharkiv State Academy of Food Science and Management hduht.edu.ua

Marketing, Харків
Высшее, с 1998 по 2003 (5 лет)

Дополнительное образование и сертификаты

Promodo Academy, https://academy.promodo.ua/ , "PPC course"

2023, 4 months

School of SEO, https://shkola-seo.com/, "SEO specialist course"

2021, 5 months

Знания и навыки

• Digital-маркетинг
• Google Ads
• Google Tag Manager
• Налаштування контекстної реклами
• Google Analytics
• Google Search Console
• SEO
• Facebook Ads Manager

Знание языков

Английский — средний