Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/10462348/

Опыт работы

Digital Marketing Specialist

с 04.2025 по 09.2025 (6 месяцев)
Viseven, Дистанційно (IT)

- Developing promotion strategies for medical companies in Google Ads, Meta Ads, and LinkedIn Ads
- Media planning, budgeting for campaigns, and calculating costs for the marketing department’s services
- Creating presentations for commercial proposals
- Preparing briefs for designers and copywriters and overseeing their execution
- Setting up and optimizing advertising campaigns

Digital Marketing Specialist

с 10.2022 по наст. время (3 года 4 месяца)
Freelance, Ірпінь (Маркетинг, реклама, PR)

Facebook Ads – 1.5 years of experience:

-Worked with geographies including Canada, European Union countries, Middle East (Israel, UAE, Qatar, Bahrain, Thailand), China, Philippines, South Korea, India, Malaysia, Indonesia, Singapore, Hong Kong, Ukraine.

- Managed campaigns for industries such as AI-driven review and mention analysis, AI-based call tracking and analysis for contact centers, fintech (crypto project licensing, online casino licensing, Forex licensing), web studio promotions, freelance services, etc.
- Managed monthly budgets of up to $12,000.

Key Responsibilities:

- Analyzed advertising accounts.
- Developed strategies for new and existing accounts, determining target audiences and budgets.
- Installed Facebook Pixel and set up conversions using both internal Facebook tools and GTM.
- Created ad copy.
- Configured retargeting campaigns and worked with LAL audiences.
- Managed accounts to achieve KPIs: CPL, MQL.
- Identified the most effective geographies for ROI and lead quality, reallocated budgets, and adjusted strategies based on data insights.
- Created technical specifications and assigned tasks to designers and programmers.

Google Ads – 2 years 3 months

Key Responsibilities:

- Managed advertising campaigns across US, Asian, and European markets, including Switzerland, UK, Czech Republic, Thailand, Hong Kong, China, Philippines, Indonesia, UAE.
- Conducted analysis and developed strategies for existing advertising campaigns.
- Set up advertising campaigns from scratch in Google Ads (PMax, Search, Display, Shopping, Retargeting, Local Campaigns, Video Campaigns [Lead Generation], DSA).
- Installed and worked with GA4, configured events via GTM.
- Prepared technical specifications for programmers to add event tracking codes when GTM could not be used.
- Prepared technical specifications for programmers to pass data to the Data Layer.
- Used scripts for optimizing Google Ads account performance.
- Analyzed data using Google Analytics 4, internal ad account reports, CRM systems, and Looker Studio.
- Created reports in Looker Studio, Swydo, GA4, and Google Ads.
- Passed moderation in Google Merchant and unlocked blocked ad accounts and Google Merchant accounts.
- Worked with feed transformation rules.
- Analyzed assortment efficiency (individual items and groups).

LinkedIn Ads:

- Created LinkedIn ad accounts and installed LinkedIn Insight tracking pixel.
- Configured analytics and created lead-generation campaigns.
- Analyzed campaign results.

Senior PPC - specialist

с 08.2020 по 02.2021 (7 месяцев)
Mriya Resort and Spa, Севастополь (Туризм)

- Setting up and maintaining contextual advertising Yandex.Direct and Google Ads: search, text and image ads, video ads, display ads, dynamic ads, app ads;
- Control over the performance of tasks by junior specialists;
- Setting goals in Yandex.Metrica and Google Analytics
- Building reports in Google Analytics and Data Studio
- Recommendations for improving site conversion
- Drawing banners for advertising campaigns
- Audit of previously created advertising campaigns
- Working in KeyCollector
- Work with Datastudio, Planfix, Bitrix 24, Excel, Google Sheets, Jira
- Achievement of KPIs: ROMI, CPC, CPA
- Hypothesis testing, creation of hubs for testing the most profitable target audience
- Development of project development strategies
- Involvement of third-party specialists for full coverage of marketing channels.
- Adjustment and support of contextual advertising Yandex.Direct and Google Ads: search, text and graphic advertising, video advertising, media advertising, dynamic advertising (assistance to junior and middle specialists), advertising in add-ons

PPC Specialist

с 08.2018 по 08.2019 (1 год)
Willkin Studio, Севастополь (Маркетинг, реклама, PR)

- Conducted analytics of advertising accounts and strategy development.
- Set up and managed advertising campaigns in Yandex.Direct and Google Ads (Search, Display, Dynamic Ads).
- Configured conversion tracking in Yandex.Metrica.
- Worked with budgets of up to $30,000 per advertising channel.
- Analyzed results in Yandex.Metrica and Universal Analytics.
- Designed advertising banners and prototyped concepts.

Junior Digital Marketing Specialist, Digital Marketing Specialist

с 02.2017 по 03.2021 (4 года 2 месяца)
Web-Algorithm Digital Studio, Севастополь (Маркетинг, реклама, PR)

- Conducted keyword research and clustering.
- Set up and supported advertising campaigns in Google Ads and Yandex.Direct.
- Analyzed websites and competitors.
- Optimized websites, wrote meta tags, and created site structures.
- Developed tasks and technical specifications for copywriters.
- Analyzed data from Yandex.Metrica, providing usability recommendations.
- Assigned tasks to programmers, content managers, and designers.

Tools & Platforms: CRM, CMS (1C-Bitrix, WordPress, Joomla), KeyCollector, Netpeak Spider, Allpositions, MegaIndex.

SEO copywriter

с 06.2014 по 11.2014 (6 месяцев)
PrimeText, Sevastopol (Marketing, advertising, and PR)

SEO copywriter

с 12.2013 по 06.2014 (7 месяцев)
TextSEOVip, Sevastopol (Marketing, advertising, and PR)

Дополнительное образование и сертификаты

Google Ads Search Certification

knowledge confirmation
Сертификат

Google Ads Display Certification

knowledge confirmation
Сертификат

Google Analytics 4 Certification

knowledge confirmation
Сертификат

English level Advanced (C1)

knowledge confirmation
Сертификат

Знания и навыки

• Багатозадачність
• Креативність
• UI-дизайн
• UX-дизайн
• Графічний дизайн
• Adobe Photoshop
• Adobe Illustrator
• Figma
• ROI control
• CTR analysis
• Google Ads
• CPA analysis
• Ability to analyze
• Concentration
• CPC analysis
• MS Excel
• Google Analytics
• A/B testing
• Handling objections
• CPL analysis

Знание языков

• Украинский — свободно
• Английский — выше среднего