Богдан

BOHDAN USTYMENKO
HEAD OF STRATEGIC MARKETING TEAM, BNPP GROUP

EXPERIENCE
PROFILE
HEAD OF STRATEGIC MARKETING TEAM,RETAIL
I'm Head of Strategic marketing team of UKRSIBBANK UKRSIBBANK | 2020 – ...
- Team management ( 4 genius visioners ) on creation and implementation of Retail marketing strategy
My responsibilities include:
- Growth of 2 key Retail projects - DREAMS and MC EXTRA bilshe
Creation and implementation of Bank Vision - Relationship development with key Bank partners - Visa and MC, control on performance of CBAs
- Reinvented and implemented a new Marketing strategy of Retail
Supervision on Marketing strategy implementation
Growth of Strategic partnership with key market players ,
LEAD,STRATEGIC MARKETING
such as MC,VISA,ARX,Cardiff etc.
UKRSIBBANK | 2019 - 2020
Evolution of DREAMS project and EXTRA bilshe loyalty - Close interaction with MC and VISA on strategic projects
- Introduction of insurance products ( ARX, Cardiff ) into the Bank
- Implementation of Global promos for performing VISA and MC CBAs
- Runned DREAMS and EXTRA bilshe programs

SPECIALIZATION LEAD,RETAIL SALES ENGAGEMENT GROUP
UKRSIBBANK | 2017 - 2019
- Marketing and sales strategies - Development and running of Nonfinancial gamification programs for retail sales employees
- Loyalty programs - Analysis and improvement of interaction processes B2C through the Motivation programs
- Implementation of digitalized process of onboarding employees through the Gamification process
- Gamification - Implemented STARREWARDS , a fully gamified reward system for 3000 employees
- Lean and ACE ( I'm an ACE practicioner )
- Diversity teams management PORTFOLIO MANAGER PREMIUM,RETAIL SALES
- Startups cooperation UKRSIBBANK | 2015 - 2017
- Banking and Insurance products development and - Managing relationships with key Bank clients ( 200 of 3000 )
- Sell of prime banking and insurance products to portfolio clients, performing KPIs
introduction - Working with portfolio on quality and quantitive indicators
- Relationship growth - Best Seller 2017, reward - BNPP seller improvement program,Paris

- ESG
PORTFOLIO MANAGER , SALES
FIRST UKRAINIAN INTERNATIONAL BANK | 2012 - 2015
- Managing relationships with 1000 retail clients
CONTACT ME : - Performing KPIs on sell and unit performance
- Managing a team of 3 sellers

Cell phone: [открыть контакты](см. выше в блоке «контактная информация») LIFEGUARD , USA WINKLERPOOL
Email: [открыть контакты](см. выше в блоке «контактная информация») WINKLERPOOL USA, BALTIMORE | 2012
Linkedin: in/bohdan-ustymenko-084939121/ - Saving people of different weight:))
Facebook: [открыть контакты](см. выше в блоке «контактная информация») - Got a lifeguard licence

MAIN INTERESTS EDUCATION

- Strategic thinking KYIV NATIONAL ECONOMIC UNIVERSITY NAMED AFTER VADYM HETMAN
- How loyalty works and how people behave Bachelor's degree on Finance | 2013
- Ecars and USA Basketball Master's degree on Banking | 2015
- Head of University group
- Evolution of Banking systems
- Point guard of the University basketball team
- Crypto, tokens - Scholar of University banking internship
- ESG and Diversity
- Modern people relationships
Gimnasium №5
- Ukraine as a key factor of World evolution
Graduation with honor