Kateryna

Kateryna Zhytkova
Economist & Political Scientist —
Social Media & Digital Marketing
Specialist with 3+ Years of
Experience in Global Campaigns
Contacts
Phone Profile
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[открыть контакты](см. выше в блоке «контактная информация») Results-driven Social Media & Digital Marketing
professional with over 3 years of experience managing
📍 Kyiv, Ukraine international social media accounts across TikTok,
А. Малишка 13
Instagram, Facebook, Pinterest, Twitter, and more.
Proven expertise in creating and executing social media
strategies that increase engagement, brand awareness,
Skills and conversions. Strong skills in content creation,
analytics, SEO, and team collaboration. Proactive,
Social Media Strategy &
creative, and adept at working independently in a global
Management (TikTok, environment.
Instagram, Facebook, Twitter,
Pinterest)
Content Creation &
Education
Copywriting
Visual Design (Figma, Canva, 2023 – 2025 Master of Political Science
Photoshop) National University Thesis: Ratification of the Istanbul
Convention: Impacts of
Social Media SEO & Analytics of Kyiv-Mohyla
Neoconservatism on Gender Policies in
(Facebook Insights, Google Academy, Ukraine Ukraine
Analytics) Methodology: Discourse analysis of
parliamentary debates
Community Engagement &
Customer Support
2024 Exchange Semester
Team Training & Management
Hertie School, Courses: Nationalism studies, digital
Campaign Planning & behaviour in social media
Berlin
Reporting
Chatbot Setup & Automation 2018 – 2022 Bachelor of Economics
National University Thesis: Economic Sanctions as a Tool of
Economic Policy in the Age of
of Kyiv-Mohyla
Globalization
Academy, Ukraine Focus: Macro-economic effects of
sanctions against Russia, geopolitics,
mixed qualitative and quantitative
research
 Professional Experience
2022 – 2023 Head of SMM
@dorinellla, Kyiv, Managed accounts on LinkedIn, Telegram, Facebook,
Instagram, and Twitter.
Ukraine Developed SMM strategies, conducted audience
(Remote) research, and competitor analysis.
Created weekly content plans, copywriting, graphics,
videos, and carousels. Languages
Organized photoshoots, engaged with audience,
moderated pages, resolved negative feedback.
Monitored KPIs, prepared reports, implemented
branding, optimized content for SEO, configured Ukrainian — Native
chatbots, and promoted live events.
English — B2/C1 spoken
2023 – 2024 Policy Communications Officer (SMM
Manager) (aiming for C1 certificate)
IER – Institute for
Managed LinkedIn, Telegram, Facebook, Instagram, and Russian — Fluent
Economic Twitter accounts.
Research and Developed social media strategies, conducted audience (German/French —
analysis, and monitored competitors.
Policy
Created weekly content plans, visual assets, and wrote optional to start learning if
Consulting, Kyiv, copy for posts and articles.
Ukraine (Hybrid) Coordinated photoshoots, moderated pages, engaged
with audience, and addressed feedback professionally.
target job market requires)
Tracked KPIs and produced performance reports using
analytics tools (Google Analytics, Facebook Insights).
Configured chatbots and organized live social media
events.

2021-2023 Head of SMM

YOUSUPOVA Managed accounts on TikTok, LinkedIn, Pinterest,
Behance, Instagram, and other platforms.
Design, Kyiv,
Ukraine (On-site)
Designed and executed SMM strategies, conducted
competitor and audience analysis.
Additional
Planned weekly content, wrote copy, created visual assets
(graphics, photos, videos, carousels) using Figma.
Information
Organized photoshoots, responded to audience
interactions, and maintained brand reputation.
Monitored KPIs (reach, engagement, clicks, conversions)
and optimized strategies. digital marketing trends
Implemented consistent branding, optimized content for social media strategy
social media SEO.
content creation
Configured chatbots for Instagram and Facebook, trained
team members, and organized social events online. analytics
AI applications in
2023 – 2024 Copywriter communications

Hypedriven, Created engaging copy for websites, ads, and marketing Open to remote work, hybrid
campaigns.
Dubai, UAE Developed slogans, headlines, and service descriptions
arrangements, or relocation
(Remote) aligned with audience research. within the EU and other
Applied brand-consistent tone and style; produced SEO- international markets
optimized content with keywords, meta descriptions, and
tags.

2023 - 2023 SMM Manager
CPT Group, Developed social media strategies and analyzed competitors
United States and target audiences.
Planned monthly content, wrote copy, created visuals, and
(Remote)
managed targeted ads (Facebook Ads).
Monitored performance metrics, prepared reports, and
optimized campaigns using analytics tools.
Engaged with followers and handled customer feedback
Kateryna Zhytkova
professionally. Phone
[открыть контакты](см. выше в блоке «контактная информация»)

Email
[открыть контакты](см. выше в блоке «контактная информация»)