Карина

Karyna Yakymchuk
Junior SMM | Marketing Specialist

Email
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Website
https://karynayakymchuk.notion.site/1b56a340b8424c929b1a95c8f8159ff8?pvs=7
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LinkedIn
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About Me

I am a Junior SMM Specialist, I am constantly developing as a professional, taking specialized courses,
attending lectures and webinars, and I am surrounded by an environment that allows me to grow.
I have successful experience in managing projects in various niches: Clan Rent (luxury car rental) and
Marzypan (local coffee shop).
You can learn more about this in my portfolio.
My approach is based on a combination of creativity and imagination along with analytics to achieve
business goals.

Experience Coffee Shop "Marzypan"
Junior SMM Specialist Dubno, Ukraine
Complex SMM project management:
Development and implementation of an SMM strategy:
Analysis of the target audience and competitors.
Identification of key messages and brand positioning.
Development of a content plan.
Content creation:
Photo and video shooting.
Writing texts and headlines.
Development of a visual concept.
Defining the brand's tone of voice.
Promotion and communication:
Posting on social media (Instagram, Facebook).
Work with comments and private messages.
Organization of contests and sweepstakes.
Analytics and reporting:
Tracking and analyzing results.
Experience Clan Rent
Trainee | Junior SMM Specialist Remote (Alicante, Spain)
Complex SMM project management:
Content plan and publication calendar creation:
Analysis of the target audience and competitors.
Identification of key messages and brand positioning.
Development of unique and interesting content that meets the project goals.
Content creation:
Writing selling texts and headlines.
Development of a visual concept and profile design.
Video editing and photo processing.
Promotion and communication:
Posting on social media (Instagram, Facebook, etc.).
Interaction with the audience, work with comments and private messages.
Analytics and reporting:
Tracking and analyzing the results of SMM campaigns.
Generation of new ideas:
Permanent search for new trends and ideas for content.
Creation of creative formats and headings.
Competitor analysis:
Regular monitoring of competitor activity.
Study of their strengths and weaknesses.
Developing a brand differentiation strategy.

Education Franko National University of Lviv
Business management and administration

Skills Strategy planning Social media platforms awareness Audience Targeting

Analytics and measurement of results Creativity and copywriting Communication skills

Digital marketing skills Expertise in advertising strategies and campaigns

Understanding of the target audience and its behavior on the Internet

Ability to work with analytical and advertising tools (e.g. Google Analytics, Facebook Ads Manager)

Empathy Creativity Creative approach to problem solving Organizational skills

Analytical thinking

Languages Ukrainian - Native

Russian - Advanced

English - Upper - Intermediate