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TARGET ROLES

• Sales Director

• Commercial Director

• Head of Export

• Head of Sales / International Sales

• Business Development Director

Denys PROFILE
Rozdorozhnii Commercial and export leader with more than 10 years of experience
building international partnerships, expanding modern trade presence, and
CONTACT scaling FMCG businesses across Europe and CIS markets. Strong
expertise in B2B sales, retail negotiations, distributor management, and
Warsaw, Poland leading high-performing sales teams that deliver sustainable growth.
Phone: [открыть контакты](см. выше в блоке «контактная информация»)

Email: [открыть контакты](см. выше в блоке «контактная информация») PROFESSIONAL EXPERIENCE
LinkedIn:
[открыть контакты](см. выше в блоке «контактная информация») Head of Key Accounts Europe — STALEKS (2024–Present)

• Built the Key Accounts department from scratch
CORE SKILLS • Led negotiations with Rossmann, Auchan, DM, Natura, Lidl, Gemini,
Douglas, and Biedronka
• Export & Import Development
• Expanded presence across modern and traditional trade channels
• Modern Trade & Key Accounts
• Developed long-term retail partnerships and category growth strategies
• Retail Negotiations & Category
Management
Head of Learning & Development — STALEKS (2023–2024)
• Commercial Strategy & Market
• Designed a company-wide sales capability framework
Entry
• Integrated CRM tools and automated processes
• Sales Leadership & Team
Management • Improved execution standards and reporting quality

• Distribution & Partnerships
Head of Sales — STV Group (2018–2022)
• P&L; Ownership
• Led regional and national sales operations for P&G;, Ferrero,
Mondelez, Jacobs, Danone, and other FMCG brands
LANGUAGES
• Managed distributor networks and cross-functional teams
• English – B2
• Increased gross profit by 10% YoY and premium product sales by 15%
• Polish – A2
• Reduced promotional costs by 5% while maintaining growth
• Ukrainian – Native
Key Account Manager — SAV Service (2015–2018)
• Russian – Native
• Managed key retail accounts and distributor relationships

EDUCATION • Expanded coverage and improved execution standards

Master’s Degree in Economic • Delivered consistent territory growth
Cybernetics
Supervisor → Team Lead — PG Trade (2010–2015)
• Progressed from merchandiser to supervisor
CERTIFICATES
• Led field sales teams and ensured retail execution standards
• Leadership Development
• Built a strong foundation in distribution and trade marketing
• Project Management

• Performance Management

• Sales Effectiveness Programs