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Marchenko Sergey

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Current location: Kyiv, Ukraine

Intro

I have been working in performance marketing for more than 3 years. I have grown from a junior performance marketer to a performance
marketing team lead and for last half a year I have been acting as Head of Performance Marketing in Germany. Currently I coordinate
the work of an email marketer, ppc manager, performance marketers,designers, copywriters, content managers and some other employees.
I am also participating in a marketing and growth project in which I am testing new tools and creating new funnels for existing products.
I worked with different verticals (e-commerce, B2B, business events promotion, educational projects, mobile apps, HR, gambling) both
in the national and foreign markets (US, UK, DE, PL, CZ, HU). I would like to become a member of a strong professional team, develop
and improve my hard and soft skills, share my own experience with colleagues and keep on growing as an expert in performance
marketing.

Laba Global (OCT 2021 – NOW)

Head of Performance Marketing (Germany) AUG 2023 - NOW

Main Responsibilities
• Management and coordination of performance marketing team
• Launch of new products
• Fulfillment KPIs
• Team management and motivation
• Establishing relationships with other departments using methodologies
• Testing new tools and introducing them to projects
• Analyse and improve current processes using methodologies
• Work with Project Stakeholders
• Interviews and onboarding of new employees
• Preparing and executing plans

Performance Marketing Team Lead (Poland, Hungary, Turkey) DEC 2022 – AUG 2023

Main Responsibilities:
• Management and coordination of performance marketing team (PPC,Meta,Email)
• Scaling projects
• Fulfillment KPIs
• Developing and planning a unit learning process
• Trend watching and providing the unit with key ad platform’s updates
• Creating and improving processes for performance marketing and other departments
• Team management and motivation
• Onboarding new team members

Junior Performance Marketer (Poland, Hungary) OCT 2021 – DEC

Main Responsibilities:
• Searching for audience’s insights while preparing advertising strategy
• Control and analytics of advertising campaigns (Facebook, Google, LinkedIn, TikTok)
• Achieving basic KPIs (CPL, CAC, ROI)
• Analysis and preparation of creatives for new advertising campaigns
Favbet (OCT 2020 – 2021)

Marketing Manager

Main Responsibilities:
• SMM strategy
• Launch and control of advertising
• Editing posts for social networks using Final Cut Pro
• Preparation of eSports events

Traffic Squad (Freelance) (AUG 2023 – DEC 2023)

Media Buyer (Facebook)

Main Responsibilities:
• Creating, setting up and launching new advertising campaigns
• Data analysis, search and scaling of bundles
• Weekly reports on the results of the work done
• Preparation of tasks for designers and copywriters

Education

IT STEP Academy (September 2012 – July 2014)

Marketing / Digital marketing courses

✓ Google UAC (Bogdan Korostelov, August – September)

✓ Internet Marketing and Promotion (Skillsetter, January – March 2022)

✓ Google Ads 2.0 (Oleh Piddubny’s course; September – December 2021)

✓ Facebook Ads 3.0 (Median School, April – May 2020)

✓ Strategic marketing (LABA, Tetyana Lukinyuk’s course; September – November 2018)

✓ Contextual ads. Google AdWords (UAMASTER, February – March 2018)

Other courses

✓ Project Management (LABA, Pavlo Kharikov, May – July 2023)

✓ BPMN (LABA, Irina Kryuchkova, March – May 2023)

Core Functional Skills and Knowledge
• Highly customer-oriented with strong interpersonal and communication skills.
• Holistic approach combined with a strong “can do” attitude.
• Strong analytical, data focus and problem-solving mindset with the ability to think both strategically and creatively.
• Worked and established communication with employees from different countries.
• Training new teams, I trained 4 teams in different countries in performance marketing.
• Created and tested new funnels with such tools as intercom, weblow, wix, typeform, and some others.
• I have experience in using various analytical tools (Google Analytics, Clarity, Hubspot, Data Studio, Power Bi, Keitaro, and
some others.
• I worked with such traffic sources as Facebook, Google, TikTok, Twitter, LinkedIn.
• Basic knowledge of HTML and CSS
• Completed several courses on cryptocurrencies and trading
Languages

• Ukrainian – native
• Russian – native
• English – B2