Kateryna

Larionova Kateryna
Content Team Lead, Content Coordinator, Editor-in-Chief

Contact

Phone
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E-mail
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Skills

Team Management: Established and led in-house teams up to 10 members, coordinated a global network of up to 150 freelancers across 24 locations.
Content Development: Copywriting, Proofreading, SEO optimization
Content tools: Grammarly, Copyleaks, Copyscape, Hemingway, Copywritely, Deepl, BuzzSumo
SEO Tools: Ahrefs, SerferSEO, Semrush, Search Console
CMS: WordPress, Magento
Graphic Design: Adobe Photoshop, Adobe Illustrator
Project Management: Jira, Confluence
Freelance platforms: Upwork, Fiverr, Freelancer
AI: ChatGPT, Midjourney

Experienced Content Team Lead with a track record in managing strategic content operations. Expert in content creation and leading both in-house and freelance teams to enhance online visibility and user engagement through innovative content initiatives.

Work History

2019-10 - 2024-03

International Content Team Lead
Kraken Leads
• Led a team of content coordinators focusing on SEO and link building to improve digital content strategies.
• Designed technical content specifications based on detailed analytics, enhancing content effectiveness.
• Maintained high content quality standards and managed international content suppliers for consistent delivery.
• Oversaw financial planning and reporting for content outsourcing to optimize budget and resources.
• Conducted team training programs to boost productivity and content quality.

2018-06 - 2019-09

International Content Coordinator
Lucky Labs / Kraken Leads
• Built and managed a freelancer base of about 150 people across 24 local languages, enhancing global content delivery.
• Managed global recruitment and quality assurance of content creators, ensuring diverse and relevant content.
• Implemented and monitored quality control processes, continuously improving content standards.
• Developed content specifications from competitor and market analysis, increasing user engagement.
• Oversaw content creation, translation and localization to expand market reach.
• Managed content outsourcing budgets, ensuring financial efficiency.

2016-12 - 2018-08

Technical Editor
Lucky Labs
• Created technical documents, marketing copy, and news articles, increasing brand visibility and engagement.
• Ensured timely, consistent publication across platforms.
• Managed content revisions and stakeholder feedback.
• Conducted research for content accuracy and depth.

2012-07 - 2016-11

Head of Content
Pokupon & SuperDeal
• Oversaw tasks for copywriters and designers, ensuring adherence to deadlines and quality standards.
• Formulated content guidelines to enhance efficiency and output quality.
• Negotiated content strategies with stakeholders with both creative and commercial objectives.
• Streamlined content production workflows to optimize team performance.
• Implemented quality assurance practices to maintain high content standards.

2011-10 - 2012-06

Copywriter & Editor
SuperDeal
• Wrote promotional articles and managed visual content creation, enhancing user engagement.

Education

2016

Search Engine Optimization
WebPromoExperts

2019

Content Master Online
IAMPM

2007 - 2012

Bachelor of Journalism
Kyiv International University

Journalistic Experience

• Newstock Lifestyle Media, 2009 - 2011: Journalist & Photographer
• Sumno.com Media, 2009 - 2010: Journalist & Photographer

Languages

• English (C1)
.