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Iryna Lypko
SEO Specialist
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Experience
Education
2018-2022
February 2022 - Current (2,5 years)
KNUTE- Hotel and restaurant
business Semalt
SEO Specialist
Courses Conducted detailed technical audits of our website to identify and rectify issues
Projector SEO Begging Course impacting site performance and search engine rankings.
Keyword Research: conducting in-depth keyword research and competitor
SEO Pro Course WebPromoExperts
analysis to identify opportunities for ranking improvements and content
GA Course Skillshop development.
Personally crafted and optimized high-quality SEO texts and articles
Task Management for Copywriters: devised and assigned detailed writing tasks
Techical Expertise to copywriters.
Screaming Frog Cross-Functional Collaboration: worked closely with the development and
content teams.
Google Search Console

GA4
Freelance Projects
SEO Specialist
Ahrefs
As a Freelance SEO Specialist, I have had the opportunity to conceptualize and
Semrush
execute several projects from the ground up. Here is an overview of my
Wordpress responsibilities:
HTML / CSS Project Development: managed comprehensive website projects, designing the
structure from scratch in collaboration with designers and developers to ensure

Proffesional Skills functionality and optimal user experience.
SEO Strategy and Site Structure: сreating effective site structures that are both
Techical Website Audits user-friendly and optimized for search engines, enabling higher visibility and
Keywords research better indexing.
Performance Monitoring and Analysis: utilized tools such as Google Search
Monitoring and Analyzing Projects and
Console and Google Analytics to monitor website performance.
Competitors
Content Development: making high-quality, SEO-optimized content tailored to
SEO Copyright the target audience.
Making sites from 0 On-Page Optimization: took charge of on-page SEO efforts, including metadata,
header tags, and alt attributes, ensuring all content is fully optimized to rank
On page SEO
highly against targeted keywords.
Link Building These freelance projects have allowed me to refine my skills in SEO and web
project management, demonstrating a proven track record of developing
Language profitable websites and enhancing online presence for various niches.

Ukrainian - Native

English - Intermediate