Ірина

IRYNA KORCHAKOVA
Glasgow, UK | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация»)

SUMMARY
Marketing and content strategist with over seven years of experience across online learning, EdTech, and social impact sectors. Most recently held senior leadership roles, managing teams of up to 15 both locally and remotely. Demonstrated success in developing and executing multichannel and social media campaigns that drive engagement, growth, and meaningful brand narratives.
Proficient in strategic planning, creative content production, and digital storytelling, with a proven record of collaborating with major media outlets-including the BBC-for high-impact press and outreach campaigns. Experienced across platforms including TikTok, Instagram, Facebook, and YouTube. Adept in real-time content execution, audience development, and data-driven analysis. Adaptable to dynamic, fast-changing environments, with strong stress resilience and a collaborative mindset. A proven team player committed to delivering results under pressure. Currently seeking a dynamic role in a creative, fast-paced media or digital content environment.

EXPERIENCE
Strategic Marketing Consultant (Contract)
Antytila | London / Remote | Mar 2024 - Aug 2024
• Contributed to the development of "Culture VS War," a charity initiative supported by the Ukrainian Ministry of Culture and Ministry of Foreign Affairs.
• Designed and implemented a UK-focused content and media strategy that attracted over 3,000 attendees across events in London, Cardiff, and Birmingham.
• Coordinated press and influencer engagement, including interviews and media coverage with the BBC.
• Produced press releases, media kits, and social content to amplify campaign messaging and drive ticket sales.
• Engaged local bloggers and community groups to extend campaign reach.
• Provided real-time content coverage and social media support during live events.

Marketing Team Lead
Pogodin Academy (EdTech) | Remote | Jun 2023 - Mar 2024
• Led the planning and execution of organic and paid campaigns across Meta, Google Ads, and TikTok.
• Developed digital funnels and content strategies, including A/B tested landing pages and performance-driven creative.
• Improved lead generation efficiency, increasing ROMI from 150% to 315%.
• Mentored a distributed team of content creators and media buyers.

Senior Marketer Manager
Step2 Invest | Remote | Nov 2022 - May 2023
• Oversaw full-funnel marketing strategy, integrating content creation with performance analytics.
• Directed a multidisciplinary team of creatives through campaign lifecycles.
• Achieved 310% ROMI through data-led optimisations and budget realignment.

Growth Marketer (EdTech)
IK Agency | Remote | Mar 2018 - Feb 2022
• Managed and scaled digital campaigns across TikTok, YouTube, Instagram, and Facebook.
• Delivered actionable insights through social media performance analytics using Google Analytics and Meta Ad Manager.
• Collaborated with video editors and influencers to drive content reach and engagement.
• Led brand messaging across both paid and organic touch-points.

Project Marketing Manager
Business Master Corporation | Moscow | Jan 2013 - Jan 2018
• Managed international B2B conference logistics and promotion across Europe and Asia.
• Implemented CRM-integrated sales processes and coordinated cross-functional collaboration.

Volunteer
Glasgow City Council | Sep 2022 - Feb 2023
• Facilitated communication and outreach for Ukrainian refugee families in Glasgow.
• Coordinated school transportation support and provided interpretation services.

EDUCATION
1. MSc, International Marketing
University of Strathclyde | Glasgow, UK | 2024 - 2025 (In progress)
2. MSc, Project Management & Consulting
Kyiv National Economic University | Kyiv, Ukraine | 2012 - 2013
3. BSc, Economics and Enterprise
Kyiv National Economic University | Kyiv, Ukraine | 2008 - 2012

SKILLS
• Social Media Strategy (TikTok, Instagram, Facebook, YouTube)
• Real-Time Content Production
• Content Planning & Calendar Management
• Media Relations & Press Coordination
• Copywriting & Editing for Social Media
• Paid Media Strategy (Meta Ads, TikTok Ads)
• Performance Tracking & Analytics
• Community Engagement
TOOLS
• HubSpot, Semrush, Meta Ads Manager, TikTok Ads, Google Analytics, GetResponse, MailChimp
• Figma, Canva, WordPress, Wix, Tilda, Weblium, MS Teams, Trello,, Notion, MS Office

LANGUAGES
• English: C1 (Advanced)
• Ukrainian: Native
• Russian: Fluent

ADDITIONAL
- Volunteer, Glasgow City Council (Ukrainian refugee support)
- Interests: Travel, Psychology, Yoga, Social and Sustainable Marketing

References available upon request.