Дар'я

Hi! My name is

Daria Kovalenko
Digital Marketing Manager | UAM

and for almost 5 years, I have been engaged in strategic
planning, managing marketing campaigns, and developing
promotional activities to drive leads growth and enhance
brand awareness. Being a startup co-owner, I've also
gained the main business and investment principles. Need
to apply for funding, make an ads campaign, optimize your
website, or build a CJM? You are in the right hands!

[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация») Kyiv, Ukraine

Professional Experience Skills
PROJECTOR INSTITUTE Proactivity
09/2024 - now Research skills
Online Institute
Creative thinking
Digital Marketing Manager/UAM Time-management
09/2024 - now
Project: Projector Institute brand Leadership skills
Social media management
Being responsible for 15+ courses simultaneously,
Brand marketing
ensuring constant lead generation from both paid and
Performance marketing
organic channels to fulfill a course group. Product marketing
Performance marketing: building a PPC strategy; setting Copywriting
up and running campaigns on Meta, Google Ads, TikTok, SEO (Ahrefs, Google Search Console)
LinkedIn, and Telegram; running $10k+ budgets/month. AI (Clause, Gemini, Midjourney)
Brand marketing: working with the brand team on Data-driven approach (GA4, Semrush,
marketing activities, organizing offline shooting, Metabase, Meta, HubSpot, Pipidrive)
interacting with the media, etc. Email Marketing (SendPulse, Instantly)
Enhancing website conversions by improving UX, A/B Wireframing (Lucidchart)
testing, and building marketing funnels. Design (Figma, Canva, Vista)
Managing a small content creation team, setting up Notion, MS Office
tasks, and creating content for paid ads.
Copywriting and content creation for social media,
Education
website, email, and ads.
Running email campaigns. National University of Kyiv-Mohyla
Organizing online events for lead generation. Academy (2020-2024)
Major: Management
MARKUPUS Minor: Marketing
03/2024 - 09/2024
WordPress development company
Languages
Digital Marketing Manager
03/2024 - 09/2024
Project: Markupus software development brand UKRAINIAN NATIVE
Brand marketing strategy development. ENGLISH ADVANCED
SEO and blog leading. FRENCH PRE-INTERMIDIATE
 Email marketing campaign setup and running to get B2B e-commerce and SaaS leads.
Enhancing website conversions by improving user experience and UI.
Creating a social media strategy for Instagram, Facebook, and LinkedIn and social
media management.
Copywriting for social media, website, email, and listing platforms.
Creating photo and video content for ads, social media, and a website (Figma,
CupCut).
Launching ad campaigns on Facebook and Instagram.
Analyzing and optimizing results using GA4, Semrush, Ahrefs, and Meta Business
Suite.
Adding Google Tags on the website and keeping track of the events and conversions
- building funnels.
Website content management through WordPress CMS.
Using email AI tools to improve marketing results.

02/2022 - 03/2024
SHAW AND PARTNERS
Software development company

01/2023 - 03/2024 Head of Product Marketing, Co-owner
Project: App for couples, Shaw and Partners’s startup

Brand marketing strategy development.
Launching a new product on the market.
Making SWOT, PEST, 4P, and other product analyses.
Customer journey development.
Managing the remote team of 7 people.
Controlling the software development, product development strategy, design, and
marketing department.
Creating product wireframes.
Creating a social media strategy for Instagram, Facebook, Twitter, and YouTube.
Social media management.
Copywriting for posts, website, and app.
Creating photo and video content for social media and a website (Canva, Vista,
Figma).
Launching ad campaigns on Facebook and Instagram.
Analyzing and optimizing results using GA4, Semrush, Metabase, Firebase, Hotjar, and
Meta Business Suite.
Looking for beta testers and conducting the beta-testing phase.
Managing app content through AdminJS.
Preparing an investment application strategy and pitch.

Marketing Generalist
04/2022 - 03/2024
Project: Foundation repair company, Shaw and Partners’s client

Creating a social media strategy for Facebook:
Client briefing;
Product, market, competitors, and target audience analysis;
Brand positioning development (mission, vision, tone of voice);
Content strategy development;
Promotion strategy development;
Visual communication development;
Running email marketing campaigns.
Website SEO.
Launching ad campaigns on Facebook and Instagram.
Copywriting for emails, website, and social media.
Creating/editing photo and video content for social media using Canva, Vista, and Figma.
Analyzing and optimizing results using Google Analytics 4 and Meta Business Suite.
 Social Media Manager
02/2022 - 08/2023
Project: Shaw and Partners employer brand

Creating a social media strategy for Instagram, Facebook, and LinkedIn:
Creating and posting photo and video content for social media using Canva, Vista, and Figma.
Copywriting for social media posts.
Launching ad campaigns on Facebook, Instagram, and LinkedIn.
Analyzing website user flow and making marketing funnels.
Analyzing and optimizing results using Google Analytics 3 (UA), Metabase, and Meta Business Suite.

06/2021 - 12/2021
ONLINE TEACHING SCHOOL
Online school for teens and kids 10-15 years

06/2021 - 12/2021
Social Media Manager
Project: Teaching school customer brand

Creating a social media strategy for Instagram:
Client briefing;
Product, market, competitors, and target audience analysis;
Brand positioning development (mission, vision, tone of voice);
Content strategy development;
Promotion strategy development;
Marketing platforms selection;
Visual communication development;
Creating and posting photo and video content for social media using Canva.
Copywriting for social media posts.
Launching ad campaigns on Instagram.
Analyzing and optimizing results using Google Analytics 3 (UA).

Additional education
“Analytics for Marketers” course by Projector (in progress)
“User Acquisition” course by Projector, 2026
“Brand Strategy” course by Projector, 2026
“Product Marketing” course by Projector, 2025
“AI tools in Outbound Marketing 2024" by Maksym Makarenko, 2024
“Outbound marketing funnels” by Maksym Makarenko, 2024
“Marketing Star(t)“ course by Veronika Senkina, 2023
“How to create lovemark brands” mini-course by Lera Borodina, 2023
“SEO copywriting” mini-course by Instapreneurs, 2023
“SMM&TheCity“ course by Tanya Storozenko, 2022
“How to Craft Contagious Content” mini-course by the University of Pennsylvania, 2022
“Managing the Company of the Future” course by London Business School, 2022
“Marketing Analytics with Meta” course by Meta, 2022
“Leading Teams” course by the University of Michigan, 2022
“Marketing Analytics Foundation” mini-course by Meta, 2022
“Business Metrics for Data-Driven Companies” mini-course by Duke University, 2022
“Brand Management: Aligning Business, Brand and Behaviour” course by London Business School, 2022
“SMM basics” course by Instaprodvigator, 2021

Contact

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