Volodymyr

Volodymyr Skliarov
Head of Marketing

EU

41 y.o.

Worked in 10 companies for 19 years
Advertising / Marketing / PR services, Media, IT, Travel, Banks

Head of Content Projects
Poin2Web Advertising / Marketing / PR services

05.2023 - present time

Point2Web is the global marketing ecosystem providing the most effective performance solutions for advertisers, publishers, and agencies,
with hands-on media-buying expertise via top paid media channels.

Achievements:
⬥ launched three media projects;
⬥ established operational processes;
⬥ monetized the projects.
Responsibilities:
⬥ creation and development of content projects;
⬥ team management: authors, IT specialists, media buyers.

Influencer
Grated Pie Media Advertising / Marketing / PR services

01.2021 - present time

Grated Pie Media - under this name, I unite all my media projects:
⬥ TikTok: 116 thousand subscribers
⬥ Instagram: 29 thousand subscribers.
⬥ Facebook: 33 thousand subscribers.
Achievements:
⬥ developed accounts with millions of impressions (Facebook showed 4 million impressions in the first month);
⬥ recognized on the streets in different countries :)
⬥ a Ukrainian publishing house ordered a book from me.
Responsibilities:
⬥ development of own brand;
⬥ self-development;
⬥ social media management;
⬥ content creation (videos, pictures, texts);
⬥ sales and events creation.

Chief Operating Officer
PaySpace Magazine Mass media

09.2021 - 04.2023

PaySpace Magazine is an expert digital media about innovative financial technologies. It covers fintech, retail, e-commerce, blockchain,
cryptocurrency, banks, and startups.
Achievements
⬥ increased website traffic by 42%;
⬥ reconfigured business processes in the company and editorial work;
⬥ made media more profitable during the war.
Responsibilities
⬥ team and business process management;
⬥ development and implementation of business strategy;
⬥ ensured the profitability of the company;
⬥ established partnership relations in the Ukrainian FinTech market.
Head of news aggregators / Head of Internet projects
MGID IT / Marketing / Advertising / PR services

11.2020 - 09.2021

MGID is an IT company, a native advertising platform with 850 million unique users per month.
Achievement
⬥ launched several Internet projects and ensured their profitability within six months.
Responsibilities
⬥ launch and development of content projects in recommendation systems and news aggregators (Google News, Google Discover, Yandex.News,
Yandex.Zen, etc.);
⬥ recruitment of a team of authors and video makers;
⬥ managing a team of authors and video makers
⬥ interaction with teams of designers and developers;
⬥ budgeting;
⬥ ensuring the profitability of projects.

Development director of internet project
MGID IT / Marketing / Advertising / PR services

2 года 3 месяца 08.2018 - 11.2020

MGID is an IT company, a native advertising platform with 850 million unique users per month.
Achievement
⬥ created media and attracted 9 million readers to it;
⬥ ensured the profitability of the project in 9 months.
Responsibilities
⬥ media launch;
⬥ formation and training of the editorial staff;
⬥ reconstruction of business processes;
⬥ development and implementation of business strategy;
⬥ development and implementation of content strategy;
⬥ forming a daily content plan;
⬥ interaction with teams of designers and developers;
⬥ interaction with partners and advertisers;
⬥ promoting the project and ensuring its profitability.

Marketing Director / Technical Director
CAPTAIN.SU Travel
02.2017 - 08.2018
CAPTAIN.SU is a charter yacht company.
Achievement:
⬥ designed and launched the company’s websites;
⬥ personally implemented the CRM system and IP telephony;
⬥ provided lead generation.
Responsibilities:
⬥ designed and managed the company websites’ development;
⬥ business promotion: Google Ads, Yandex.Direct, Facebook, Instagram, VK, Youtube, Yandex.Zen;
⬥ PR, search for sources of customer attraction, communication with corporate partners;
⬥ development of advertising materials, including video editing;
⬥ solving technical problems.
Director
Entrepreneur Advertising / Marketing / PR services

02.2015 - 08.2018

Achievement
⬥ created and developed media projects in social networks to reach millions.
Responsibilities
⬥ creation, development, purchase, sale of media projects and earnings from them;
⬥ creating a team and managing it;
⬥ development of advertising materials;
⬥ development strategy and its implementation;
⬥ search for partners and advertisers;
⬥ content creation.

Head of the banking systems department
Banks of Ukraine Банки

07.2005 - 02.2017

For twelve years, I've been working in system banks of Ukraine, such as Prominvestbank, VTB, Russian Standard Bank, and others.
Main activity: maintenance of banking systems, technical support of users and external clients, testing and implementation of new technical solutions.

Key info

Achievement
⬥ I am an influencer - I have a personal TikTok/Instagram/Facebook channels with 150,000 regular viewers.
⬥ created media from scratch, attracted 9 million readers and brought the project to profitability in 9 months;
⬥ built business processes, increased online magazine traffic by 42% and ensured business profitability during wartime;
⬥ created a public and developed it to 600,000 subscribers;
Skills
⬥ manager since 2011;
⬥ I form a team and adjust business processes;
⬥ I know advertising tools - both for promotion and for monetization of the project;
⬥ I create, develop and successfully sell Internet projects with millions of reach;
⬥ I buy and resell traffic with a profit (I know well what CPA networks are);
⬥ attract free traffic;
⬥ I know news aggregators and content recommendation systems perfectly, I know how to use them for PR, earning, attracting traffic;
⬥ I create high-quality content - both with my own hands and managing a team of authors and video makers;
⬥ I write scripts;
⬥ I do video editing;
⬥ I develop advertising materials: photo collages, videos;
⬥ I design sites, keep the development under control;
⬥ I can create websites on Wordpress;
⬥ I have skills in working with MySQL, CSS, HTML;
⬥ I am an expert in media, internet analytics and social networks.

Education

Donetsk National Technical University
Specialized computer systems
Donetsk, 2005

languages

English Русский Украинский
Upper int. native native