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Ievgen

Head of marketing

Вид занятости:
полная, неполная
Возраст:
43 года
Город проживания:
Киев
Готов работать:
Удаленно

Контактная информация

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Опыт работы

Project Marketing Manager

с 06.2022 по наст. время (3 года 2 месяца)
NDA, Київ (IT)

Marketing & Business Development

Head of Marketing Department (EMEA)

с 01.2020 по 02.2022 (2 года 1 месяц)
Union Distribution (Toshiba Ukraine), Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Development of marketing strategy and implementation of multi-channel campaigns across brands.
• Established marketing department and managed teams in the Czech, Poland, Moldova, Ukriane and CIS.
• Continuous analysis of competitors' marketing activities.
• Development and approval of marketing activities and budgets across brands and countries.
• Preparation and management of marketing budgets across partners and channels;
• Implementation of comprehensive marketing activities and campaigns: PPC, SEO, SMM, OOH, TV, Radio.
• Collaboration with agencies and contractors: search, negotiations, tendering, KPI setting and oversight.
• Conducting meetings and negotiations with partners.

Project Marketing Manager (CIS)

с 06.2019 по 12.2019 (6 месяцев)
Proxima Research International, Київ (IT)

• Implemented marketing strategies tailored to the CIS region.
• Developed a communication model for branches.
• Designed and executed B2B motivation programs, focusing on product marketing.
• Managed the marketing team, providing guidance and support to optimize performance.

Senior Marketing Manager

с 09.2011 по 06.2019 (7 лет 9 месяцев)
Asus Україна, Київ (IT)

• Global marketing strategy implementation.
• Managing the day-to-day activities of the marketing team.
• Developing relationships with media and key opinion leader.
• Organization and holding International and local press-tours and technical seminars.
• Participation and holding of conferences, seminars and exhibitions.
• Launching both traditional and digital campaigns.
• Cooperation with Headquarters, branches, distributors and systems integration company.
• Working closely with the sales team, enabling them to meet commercial goals.

Marketing Manager

с 02.2011 по 09.2011 (7 месяцев)
UkrSib Asset Management BNP Paribas Group, Київ (Фінанси, банки, страхування)

Preparation and implementation of comprehensive programs ot promote products of JSC and Bank.
• Organization of training for staff of sales departments.
• Development and approval advertisements and POS-materials with National Securities and Stock Market
Commission (NSSMC).
• Organization and participation in press conferences, exhibitions / conferences, investors meeting.
• Cooperajon with Medias, rajng agencies, Ukrsibbank, NSSMC.
• Content management of the web-sites (copywriting, updating).
• Digital marketing.

Marketing Manager

с 02.2007 по 02.2011 (4 года)
Microlab Electronics Co, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Marketing strategy development and budget preparation.
• Development and launch of new products.
• Development and implementation of ATL, BTL, event-actions (B2B, B2C).
• Market research, analyze data, product range formation.
• Participants ni partners conferences, exhibitions.
• Development and launch corporate web-site (technical documentation preparation, implementation, testing).
• Digital-marketing (SEO, SMM, Adwords, Google Analytics).
• Managing of marketing department.

Образование

Ukrainian Academy of Business and Entrepreneurship

Marketing, Київ
Высшее, с 2002 по 2006 (4 года)

Дополнительное образование и сертификаты

Product Management MBA (Udemy)

2023, 26.5 total hours
Сертификат

Знания и навыки

  • Marketing Planning
  • Digital Marketing
  • Formation of pivot tables
  • SQL
  • Strategic marketing
  • monday.com
  • Budget management
  • Media planning
  • Marketing Campaigns
  • P&L Modeling
  • Excel Pivot
  • Advertising
  • Analytical Skills
  • Project Management
  • Agency Relationship Management
  • Google Sheets
  • Користувач ChatGPT

Знание языков

  • Украинский — свободно
  • Английский — выше среднего
  • Русский — свободно

Дополнительная информация

15 years of experience as an EMEA marketing executive in a variety of businesses and regions. I'm passionate about driving growth and seeking new opportunities to apply my skills in a dynamic environment. Let's connect!

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