Павел

Paul Koval, MSc
Global Product Marketing Manager | Growth & AI Automation Expert

Location: Limassol, Cyprus (Open to Relocation / Remote)
Email: [открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn: [открыть контакты](см. выше в блоке «контактная информация»)

Career Profile

Strategic Marketing Leader with 10+ years of experience in Web3, iGaming, SaaS, and AAA
Games. Expert in building autonomous growth engines using AI (n8n, Microsoft AutoGen,
LangChain). Proven track record of managing marketing budgets up to $1M, delivering an
average ROI of 300% and ROMI of 550%. Specialist in scaling Telegram Mini Apps, ASO, and high-
scale user acquisition for global markets.

Core Expertise
 AI Automation: Architecting private AI agents for automated UA, influencer outreach, and
content production (n8n, LLMs).

 Growth & Performance: Expert in ASO, SEO, SMM, and PPC with a focus on unit
economics (LTV/CAC) and financial reporting.

 Web3 & iGaming: Scaling products from 0 to 400K+ users, TGE marketing, and social
casino monetization.
Professional Experience

Minefarm | Global Product Marketing Manager
Feb 2025 – Oct 2025
Web3 Crypto-mining strategy game (Telegram Mini App).

 Growth: Scaled the user base from 0 to 400K users in 8 months, achieving a Top 10
Grossing App rank on Telegram.

 AI Automation: Built an automated AI-agent system (n8n) for influencer outreach and
partnership management, securing 70+ collaborations with a ROMI of 550%.

 Financials: Managed a marketing growth budget reaching peak metrics of 70K+
DAU through data-driven acquisition strategies.

 Market Research: Conducted deep-dive analysis of the Web3 gaming sector to optimize
game economics and user retention.

PS FINANCE LIMITED | Senior Growth & AI Automation Lead
May 2021 – Jan 2025
Fintech & Strategic consultancy for Web3 and SaaS startups.

 Automation: Designed and deployed custom AI-driven marketing stacks for 5+ international
clients, reducing operational marketing costs by 30% through n8n and LLM integrations.
  Scaling: Advised on GTM strategies for Web3 projects, focusing on community building and
automated lead generation, resulting in an average ROI of 300%.

 Process Optimization: Automated financial reporting and performance tracking for
marketing departments, increasing data accuracy by 45%.

Virtual Building | Co-Founder & Marketing Director
Mar 2017 – Apr 2021 (Transitioned to Strategic Advisor / Board Member in 2018)
B2B VR solutions for the construction and real estate industry.

 B2B Marketing: Built the marketing department from scratch, launching 5 major VR
products for large-scale construction companies.

 Conversion: Increased sales conversion rates for clients by 25% through automated VR
demonstration funnels and targeted B2B lead generation.

 Budget: Managed a marketing budget of $850K within the VR division of a major
construction firm, achieving a consistent flow of high-ticket enterprise clients.

Frozeneon | Lead Project Marketer
Apr 2020 – Feb 2021
International iGaming and Gambling product company.

 Performance: Achieved a 65% increase in conversion rates for browser-based RPG and
gambling products through automated funnel testing.

 Budget: Managed a $300K annual budget, focusing on high-LTV user acquisition and
retention mechanics.

 AI Implementation: Built a proprietary AI-scoring system to identify and target "whale"
players in real-time, increasing ARPPU by 15%.

SetApp | Product Marketing Manager (SaaS)
Feb 2019 – Mar 2020
Premium SaaS subscription platform for macOS/iOS.

 Retention: Optimized the subscription lifecycle using automated behavioral triggers,
increasing monthly retention by 15%.

 Growth: Drove a 20% improvement in user activation rates, contributing to Setapp winning
the 2019 SaaS Award for Best Productivity Product.

Playtika | Senior Marketing Manager
Mar 2018 – Jan 2019
Global leader in Social Casino games.

 Monetization: Managed UA and monetization for "House of Fun" and "Caesars Slots" ( 1M+
MAU).

 Optimization: Executed 100+ A/B tests on game mechanics and store assets, increasing
purchase conversion by 12%.
Lingvist | Growth Marketing Manager (AI EdTech)
May 2017 – Feb 2018
AI-driven language learning platform.

Scaling: Increased DAU by 23% and 30-day retention by 21% through AI-personalized user
onboarding.

Market Entry: Successfully launched German and Spanish courses, driving a 42% growth
in enrollments.

Ubisoft | Global Marketing Specialist
Feb 2015 – Apr 2017
AAA Game Development Studio.

Performance & ASO: Assisted in global performance marketing campaigns and App Store
Optimization for mobile titles.

Strategy: Contributed to market research and growth strategies for key gaming franchises in
the EMEA region.

Assassin's Creed Origins is a full-fledged reboot of the series with an RPG focus, set in
Ancient Egypt.

YouTube and Reddit community growth.

161% growth in Tier 1-2.

For Honor is a unique medieval action game with the innovative "Art of Battle" combat
system.

YouTube and Reddit community growth.

69% growth in Tier 1-2.

Tom Clancy's Ghost Recon Wildlands is a co-op-focused tactical shooter set in a vast
open world (Bolivia).

YouTube and Reddit community growth.

31% growth in Tier 1-2.

Education

ONEU | Master of Science (MSc) in Fintech
Graduated: 2006
Technical Stack & Skills
AI & Automation: n8n, Microsoft AutoGen, LangChain, Python, OpenAI API.

Marketing Tech: ASO, SEO, SMM, PPC, AppsFlyer, Amplitude, Google/Meta Ads.

Financials: ROI, ROMI, ROAS, LTV/CAC, P&L Management, Financial Reporting.
Languages
English: Proficiency (B2)

Ukrainian and Russian: Native