Таня

Tetiana Strutynska

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Profile: Experienced top manager with over 20 years of expertise in marketing, communications,
advertising, and project management. Led 300+ successful strategies and campaigns across 40+
markets and industries, driving brand awareness, customer engagement, and revenue growth. Two of
my campaigns were recognized with Effie Awards Ukraine.

Experienced in leading teams of 5 to 30 people, building strong, results-driven teams, and
implementing motivation systems that boost efficiency and expertise. Optimized processes to cut
project execution time by 20% and reduce operational costs by 13%.

Looking for a leadership role in marketing, advertising, or communications to drive effective brand
strategies, strengthen market positioning, and deliver measurable business growth.

Work Experience
11.2023 – Present – CEO, Strategist, Bright Marketing Agency (bright.com.ua)

Key Achievements

●​ Founded the company and successfully launched it on the market, securing five client contracts
in FMCG, Pharma, and IT within the first year.
●​ Developed a new FMCG brand, currently in the launch phase.
●​ Built a flexible company structure with remote and outsourced teams, reducing operational
costs by 35%.

07.2022 – 03.2024 – Head of Product Development / Executive Director, Gradus Research (Top 5
research company in Ukraine)

Business Impact

●​ Increased business volume by 50% in one year by implementing a CRM system, automating
lead generation, and launching a new marketing strategy.
●​ Developed, tested, and identified effective go-to-market strategies for Gradus’ expansion into
the UK and US markets.
●​ Designed and implemented tech solutions that boosted app users by 40% and increased LTV by
25%.
●​ Established a flexible team structure, reducing costs by 20% while maintaining stable
profitability during rapid growth.

11.2017 – 02.2019 – Marketing Director, Ocean Media

(Sales house of Ukraine’s largest media group, Starlight Media)

Key Achievements

●​ Delivered on all key company KPIs, including sales targets, new business acquisition, and
partner commitments.
●​ Successfully executed 20+ business cases with top FMCG and Pharma clients.
●​ Restructured the strategy department by implementing training programs and new planning
approaches, which improved the quality of services and boosted sales.
●​ Improved market research and opportunity analysis, providing the company with valuable data
for better strategic decisions.
●​ Optimized and standardized collaboration with partners, reducing decision-making time by 50%.
07.2014 – 11.2017 – Marketing Director, Brand Buster

(Sales house for non-standard media solutions, part of Starlight Media, Ukraine’s largest media group)

Key Achievements

●​ Consistently exceeded annual sales targets by 20–30%.
●​ Successfully launched new services, including digital brand content, media, and video
advertising in digital. Surpassed first-year sales targets for new services by over 100%.
●​ Developed strategies and campaigns for 300+ brands, covering communication and creative
strategies, 360° media campaigns, and brand launches in FMCG, Pharma, and Retail markets
(local and international brands).
●​ Improved the market potential assessment system, which became the foundation for the
company’s revenue planning.
●​ Built a 25-person marketing department from scratch, expanding it from a 7-person analytics
team.

07.2005–11.2010 – Head of Non-standard Media Solutions, Publicis Groupe Ukraine, an international
advertising and communications holding company ranked among the top 3 in Ukraine
https://publicisgroupe.com.ua/

Key achievements:

●​ Created a non-standard media solutions department from scratch
●​ Developed approaches and standards for assessing the effectiveness of non-standard media
projects on TV and radio
●​ Developed and implemented non-standard integrations on TV and Radio for clients such as
P&G, InBev, Mars Wrigley, Coca-Cola.
●​ Projects for P&G were recognized as the most creative and effective in the European region
●​ Received an award from the P&G client as an innovation manager
●​ Transformed the team into a separate agency within the advertising holding company

Education:
2000-2005 — Taras Shevchenko National University of Kyiv, Applied Mathematics