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MARIA SERGIENKO

BASIC INFORMATION
Krakow
[открыть контакты](см. выше в блоке «контактная информация»), [открыть контакты](см. выше в блоке «контактная информация»)
Website: behance.net/mariesergi596a

WORK EXPERIENCE
Digital Marketing Manager May 2023 - Pres
GymBeam UA
Develop and execute comprehensive digital marketing strategies to drive online traffic, engagement,
and revenue growth
Plan and manage digital marketing campaigns
Oversee the creation, scheduling, and distribution of digital content across multiple platforms
Monitor and analyze campaign performance using digital analytics tools
Coordinate with content creators and designers to produce high-quality digital content, including
blogs, social media posts, videos, and infographics
Ensure all content aligns with brand guidelines and marketing objectives
Design and implement email marketing campaigns, including newsletters, promotional offers, and
automated workflows
Work closely with other departments, such as sales, product development, and customer service, to
ensure alignment of marketing strategies

Digital Marketing Manager Feb 2020 - May 2023
Little House (FALKE, Hanro, Roeckl, Sanetta, Steiff, Elsy)
Manage multi-branded online store of luxury brands FALKE, HANRO, ROECKL, Sanetta, ELSY, Steiff
Manage and in charge of web presence, including but not limited to accounts on various social media
platforms, such as Facebook and Instagram
Create and integrate new digital marketing campaigns
Develop and implement data-driven strategies for interactive marketing campaigns
Handle all visual concepts (banners, social media creatives, various ads materials) Manage social
media platforms, writing content and coming up with visual materials
Full responsibility for advertising of social media platforms by means of Facebook AdsSet and control
financial budgets
Implement CRM system and support its intergration
Email marketing: setting up of email campaigns, developing email structure, visual concept and making
a mark-up
Coordinate with cross-functional teams to develop go-to-market strategy, evaluate KPIs, and identify
marketing automation opportunities
Monitor, analyze and provide custom reporting using Google Analytics and other online analytic tools
that measure content success and identify opportunities for content improvement.

Marketing Manager Feb 2019 - Feb 2020
Little House (FALKE, Hanro, Roeckl, Sanetta, Steiff, Elsy)
• Full responsibility for all marketing and communication matters of all brands (Falke, Roeckl, Hanro, Sanetta,
Elsy, Steiff)
• Designing POS materials for Press and OOH

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• Full responsibility for media planning of all brands: indoor/outdoor, press, radio
• Full responsibility for design decisions, making mockups, in-store materials, banners
• Communication with international offices of brands located in Germany, Italy and Austria
• Managed social media platforms, writing content and coming up with visual materials
• Full responsibility for advertising of social media platforms
• Maintained offline stores with all necessary materials: packages, discount cards, POS materials
• Set and controlled financial budgets
• Plan, design, and develop effective presentations for internal and external use
• Plan and develop SMS/Viber notifications
• Created e-commerce channel for the company
• Maintain and update e-commerce site
• Created and implemented CRM
• Worked with advertising and media agencies
• Worked with shopping malls to achieve the desirable results within of advertising and traffic

Marketing Manager Dec, 2018 - Feb 2019
JASMINE
Full responsibility for all marketing and communication matters
Full responsibility for VM of offline stores
Full responsibility for media planning
Develop direct and indirect marketing campaigns, promotions, sales tools and event marketing
Set and control financial budgets
Full responsibility for email campaigns
Plan, design, and develop effective presentations for internal and external use
Work with advertising and media agencies

Marketing Specialist Jan, 2017 - Dec, 2018
Marks & Spencer; GAP
Develop marketing plans that support key product launches, seasonal campaign activities and local
marketing efforts
Work with advertising and media agencies with day-to-day support and execution of creative
deliverables
Manage print and digital agencies
Plan, design, and develop effective presentations for internal and external use
Work closely with Global PR manager in the UK to align on corporate and global strategy
Implement annual marketing budget of Marks & Spencer
Build, execute, and optimize social media plans that
drive awareness of brands, engagement with online content
Design and implement email marketing campaigns

Marketing Assistant May 2017 - Jan 2017
Marks & Spencer
Assist with the production of marketing materials and literature
Write articles and promotional material for the company
Develop social media activities
Design and implement email marketing campaigns
Review emails for brevity and accuracy of information
Coordinate with ATL/BTL & PR agencies

QUALIFICATIONS
Marketing strategy
Business planning
Brand management
Digital marketing

This resume is made with CVwizard.com.
 Budget Management
Social Media Marketing
Email Marketing
Organizing events & promo actions
Store opening
Strong understanding of effective marketing principles
Strong knowledge of MailChimp, SendPulse
WordPress, Drupal
SEO experience
Ability to use databases for tracking leads
Strong writer
Concise editor
Advanced user Microsoft Office
Team player
CRM implementation
Google Analytics
Facebook Ads Manager
Knowledge of HTML, CSS, JavaScript
GSAP
Experienced user of Photoshop, Illustrator
Experienced user of Adobe After Effects
Experienced user of Figma

EDUCATION
Web-Design Sep 2020 - Dec 2020
Projector

Digital Marketing Jan 2017 - May 2018
IMB Academy

Linguistics September, 2013 - June, 2017
National University of Kyiv-Mohyla Academy
• minor-program in PR

INTERESTS
• PR
• Fashion Management
• Marketing
• Web-Design

This resume is made with CVwizard.com.