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ROMAN LISNIAK
Kyiv, Ukraine
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OBJECTIVE
Marketing Director

Experience and Skills Summary
❖ Seasoned professional with more than 18 years of experience in Marketing, Project
Management & Business Development
❖ Strong Project Management and interpersonal communication skills gained through
the launch of large-scale project in FMCG categories (beverages, diary, baby food)
❖ Strategic thinker with deep understanding of both consumers and customer part of
business
❖ Strong understanding of digital tools for TA audience reach
❖ Strong analytical skills working with both internal (sales&P&L reporting) and external
data (Retail Research, Brand Tracking, Product&Concept tests)
❖ Fluent in English, good working knowledge of French, native Russian&Ukrainian

EXPERIENCE
Oct. 2023 – Jan Ukroliya LLC Poltava
2025 www.ukroliya.com Oblast,
Marketing&Development Director Ukraine
Key Focus Areas:
1. EFFO Professional Cooking Oil in EU (Poland, Czech Republic, Slovakia, Germany)
and Ukraine
2. Organic Sunflower Oil: Garna Organica
● Develop marketing strategy for branded products portfolio of Ukroliya;
● Manage implementation of key marketing activities in Ukraine and export markets
● Creative and advertising materials development
Information resources management: corporate and brand websites, SMM groups

June 19-Oct. Vitmark Ukraine (Producer of Juices, Nectars with Nash Sik and Jaffa Odessa,
2023 brands and Babyfood: juices& fruit purees https://vitmark.com/) Ukraine
Marketing Director
● Develop marketing strategy for Company portfolio in UA and Key Export Markets
● Define Portfolio Strategy and Priorities covering 3 Key Categories: JNSD,
Babyfood, Dairy Alternatives
● Oversee New product development and market launch: UHT Milk launched in
2023
● Strategic planning of Media including based on annual and quarterly Initiatives
Master Plans
● Manage Creative materials development, including packaging artworks and
advertising materials (TV, OLV, SMM & Other Digital)
● Manage, develop and motivate marketing team (up to 14 professionals in Brand
management, Export Marketing, Marketing research, Creatives, PR&Consumer
Response)
● Oversee management of is information resources - corporate&brand websites
Leadership of cross-functional digital projects: e-com channel development

Nov 18-June 19 New Category and Export Markets Development Manager
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 ● Develop strategy and for top export markets (RB, MD, Baltics, Caucasus)
● Develop Export Markets portfolio: launch and adaptation of export markets
products
● Ensure timely and efficient roll-out of new product initiatives on export markets
● Develop new Category and Brand in Vitmark portflolio: milk alternatives
www.vegamilk.com

Sept 17- Oct 18 Henkel Beauty Care Kyiv,
Head of Marketing Department Ukraine
● Develop local business strategy together with GM and other members of the
leadership team according to country needs and in accordance with the
company vision
● Develop assortment strategy per brand that allows to achieve company goals
and maximize efficiency
● Lead financial planning per brand, segment based on top-down planning
framework and local vision, Marketing Strategy, brand OGSMs and competitive
environment
● Strategic planning of media and digital activities together with media agency to
ensure implementation of brand goals and most effective marketing investments
● Define scope of Market research needed to get deep understanding of category,
brand, SKU performance on the market and negotiate best contract terms with
research suppliers
● Manage and develop marketing team (10 employees)

Feb 14 – Sept Vitmark Ukraine Odessa,
17 Marketing Manager Ukraine
UA:Jaffa, Sokovyta, Aquarte
Export: all branded sales
• Manage designated brands portfolio including assortment, pricing, NPD
initiatives, communication, promotion& sales channels programs
• Develop and manage the annual market plans for the brands Jaffa, Sokovyta,
Aquarte
• Manage export marketing activities with focus on Belarus, Moldova, Georgia and
Middle Asian markets.
• Initiate and organize distribution& channel development programs
• Control of P&L for designated group brand, in particular, marketing expenses,
promotion discounts, product pricing and sales mix
• Route to market for new products

Aug 13- Dec 13 Sushiya (national restaurant chain – 42 restaurants) Kyiv,
Marketing Manager Ukraine
● Manage marketing department of the Company

July 08 – July 13 Piraeus Bank Kyiv,
Head of Marketing Department Ukraine
● Manage Marketing and PR of functions of the bank, developing and coaching
marketing team
● Develop marketing strategy for Piraeus Bank in Ukraine
● Develop and implement the market plan for Piraeus Bank in Ukraine involving
development of creatives, media planning, consumer researches, PR, new
product launch campaigns
● Define client segmentation and targeting for retail product development
● Manage the work of partners and suppliers such as creative, media, digital, BTL

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 agencies, agencies, print houses, research suppliers, etc.
● Plan and manage the expenses of marketing budget
● Track performance and evaluate advertising, promotions and events

Feb.07- June 08 JSC Chumak Kyiv,
Deputy Marketing Director Ukraine
● Develop plans on all new products launch projects from idea to launch on the
market
● Prepare business cases on new products launch
● Develop and manage marketing plans of the categories with newly launched
products
● Make presentations on monthly Company Management Meetings regarding the
status and needs of ongoing new products launch projects
● Organize work with research companies

Nov.05- Jan JSC Chumak Kyiv,
2007 Category Manager, Oil (Marketing Dept.) Ukraine
● Develop strategy and marketing plan for Chumak bottled oil category, including
brand positioning, pricing, assortment, label/package design, media support, BTL
activities, etc.
● Develop and adapt communication materials like TVC and radio clips in keeping
with the communication targets and brand positioning
● Plan and manage the media placement
● Develop label designs for the assortment of designated categories
● Develop generic and promo POSM materials for the category
● Develop and oversee implementation of BTL programs
● Analyze and interpret consumer and retail research data.

Nov.04- Nov. 05 JSC Chumak Kyiv,
Brand Manager, Foodservice (Marketing Dept). Ukraine
● Develop the strategy for Chumak products assortment in Foodservice channel,
including sales volumes planning, price positioning, priority sales segments
definitions
● Develop and implement customer incentives and loyalty programs to ensure the
profitable growth of Chumak assortment sales
● Develop and order the POSM materials for the trade segments of HoReCa.
● Prepare plans on the launch of new products/packages designated for HoReCa,
oversee the launch and ensure the correspondence to the project’s objectives
● Coordinate and approve all BTL activities of Chumak going in all sales channels
in Ukraine and at export markets
● Make presentations to the sales team (monthly) and management of the
company as to activities in the designated sales channel

Dec. 03 – Nov Coca-Cola Beverages Ukraine Limited Kyiv,
04 Local Promotions Mgr (Marketing Dept). Ukraine
● Plan, organize and implement consumer promo programs for Key Accounts
(both Future Consumption and Immediate Consumption Channels) and channel
programs for customers
● Control of ongoing promo programs in the market to ensure the quality and
efficiency of promos
● Develop, order production, distribute to branches and monitor market execution
of P.O.S.M.
● Organize and implement special events, product launch and sampling programs
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 ● Organize work of BTL agencies and control their work in joint projects

March 02 – Dec. Coca-Cola Beverages Ukraine Limited Kyiv,
03 Executive Assistant to General Sales Manager Ukraine
● Coordinate activity of Sales Department (14 Branches in Ukraine), ensure
communication from/to Branches to/from GSM
● Prepare non-standard reports for the needs of Sales Department
● Organize monthly Sales Meetings, follow-up of Sales Meetings’ decisions

EDUCATION
March-June The Netherlands Institute of Marketing Kyiv,
2016 NIMA B, Marketing Manager (Level 6) Ukraine
Diploma of European Marketing Confederation
http://emc.be/emcq-qualification-holder-database/
ID: 82-117524-37166-114927

March. 10 – Harvard University e-Learning Academy Kyiv,
Dec. 12 2 year Course in Management Ukraine

Sept. 03 – National Academy of Management Kyiv,
March 06 Major: Master’s Degree in Marketing Ukraine

Sept. 92-June Kyiv State Linguistic University Kyiv,
97 Major in English and French languages Ukraine

Additional Driving License is available (Category B)
Information
THE REFERENCES ARE AVAILABLE UPON REQUEST

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