Софія

WORK EXPERIENCE

SMM
2022-2024
ROYAL FACADE 10.2022-02.2023

PRAVOVYY 06.2023-10.2023

DRUNK CHERRY BAR 02.2023-07.2024

CHRIS CAKE 05.2024-

SOFIA HEAD OF SMM –
ASMOGILOVA POTUZHNO (2022–2024)
SMM STRATEGY | CONTENT MARKETING | • Led a team of marketers and content creators
• Developed and implemented data-driven social media strategies
ADVERTISING | BRAND GROWTH • Increased audience engagement and brand visibility across multiple platforms
• Managed advertising budgets to maximize ROI

I am a results-driven SMM specialist with 4+
years of experience in creating and executing
FRYWAY
social media strategies that drive
engagement, brand awareness, and sales. I
MEATBUSTERS
have successfully led projects in 20+
industries, working with 30+ brands to build
GOGI
impactful digital presences.
INVESTOR
As a former Head of SMM, I managed
marketing teams, developed advertising
YASNOPARK
strategies, and scaled social media platforms
for businesses of various sizes. My expertise
PETIZOO
includes:
✅ Developing high-converting SMM
strategies tailored to business goals BRAND MANAGER
✅ Content creation that builds community SENS agency
and boosts engagement
✅ Running paid ad campaigns that deliver
• Direct client communication – managing one-on-one relationships,
understanding needs, and aligning strategy.
measurable results • Collaboration with advertisers – negotiating placements, coordinating

✅ Analyzing key metrics and optimizing
campaigns, and maintaining long-term partnerships.
• Partnership management – working with bloggers, influencers, and other
performance for maximum ROI strategic partners to expand brand reach.

✅ Brand storytelling to strengthen market
• Project control and reporting – overseeing budgets, timelines, and preparing
detailed performance reports.
positioning • Full production organization – arranging photo and video shoots, hiring crews,
booking locations, and ensuring smooth execution.
• Scriptwriting and creative ideation – developing concepts, writing scripts, and
generating fresh ideas for marketing content.

CONTACTS:
ALIK MKRTCHYAN
Email: [открыть контакты](см. выше в блоке «контактная информация»)
Phone: [открыть контакты](см. выше в блоке «контактная информация») DMYTRO KARPILOVSKY
Instagram: @a.sonkoo
SPEAKING ENGAGEMENTS &
TRAINING

Speaker at Diia Business Rivne (Jan & July 2024) –
Conducted workshops on branding & digital identity
for entrepreneurs

SMM Voyage Course Curator (Feb 2023 – Present) –
Trained and mentored over 100 students in social
media marketing

EDUCATION & CERTIFICATIONS

🎓 SMM Voyage – Advanced SMM Course (Aug – Sep 2022)
🎓 SMM Course by Melisa Sadik (Oct – Nov 2021)
🎓 Video Making & Photography Course by Iryna Vakhitova
(Aug – Oct 2020)