Еміль

E M IL T R O F IM IUK
CMO

A B O UT M E

I am an accomplished marketing leader who has progressed from a marketing
specialist to Team Lead and Head of Marketing roles and ultimately to Chief
Marketing Officer.
My approach is fundamentally strategic: I begin by gaining a deep understanding of
who we are as a company, who our customers are, the value we deliver, and how
we stand apart from competitors. Leveraging this insight, I build comprehensive
marketing strategies that ensure consistent lead generation, support the Sales
team with the necessary materials, and deliver measurable revenue growth.

C O NTACTS I have successfully guided organizations through specialization, market research,
and niche positioning, always focusing on long-term brand positioning and future
market opportunities. By consistently analyzing trends, competitors, and client
Phone Number:
[открыть контакты](см. выше в блоке «контактная информация») needs, I enable the entire company - not just the marketing department - to make
informed, data-driven decisions. Marketing for me is a unifying function: I work
Email: cross-functionally with Sales, Delivery, Account Management, and HR to align all
emil.trofi[открыть контакты](см. выше в блоке «контактная информация»)
teams around our brand’s value proposition and customer-centric mission.
Address:
Lviv, Ukraine Regarding leadership, I believe in mentorship, empowerment, and talent
development. I prefer to guide rather than micromanage, helping my team
members—whether in-house staff or external freelancers—grow stronger in their
specialized skills. By fostering a personal and professional growth culture, I create
E D U CAT I O N high-performing marketing teams that drive sustainable business impact.

Bachelor
Lviv & Lviv Polytechnic
University WORK E X P E R I E N C E
2012
Bachelor’s Degree in CMO
Economics, specializing ElifTech / Lviv / Jan 2023 - Present
in the Management of • Conducted continuous market and competitor analyses to inform strategic
Foreign Economic decision-making, identify new opportunities, and adjust tactics in response to
Activities industry trends.

• Developed and executed a comprehensive B2B marketing strategy to drive
revenue growth, focusing on niche identification, value proposition refinement,
and market positioning.
L I N KS
• Directed a multifaceted marketing team, including content, SEO, PR, and demand
LinkedIn: generation specialists, to ensure seamless execution across inbound and
[открыть контакты](см. выше в блоке «контактная информация») outbound channels.

n/emil-trofymiuk-3b991a51/ • Equipped Sales teams with targeted enablement materials, compelling brand
narratives, and in-depth competitor insights, empowering them to secure high-
Instagram: value clients
https://www.instagram.co
• Developed cohesive inbound and outbound frameworks—integrating SEO, social
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media, and strategic partnerships—to nurture leads throughout the buyer’s
Telegram: journey.
@Bender_Emil
• Managed annual marketing budgets to maximize ROI, ensuring efficient resource
allocation.

• Aligned marketing initiatives with executive leadership and stakeholders,
S K I LLS collaborating closely with Sales, Delivery, and HR for cohesive organizational
impact.

Marketing Automation
Project Management Head of Marketing
Demand Generation ElifTech / Lviv / Dec 2019 - Dec 2022
Content Marketing
Digital Marketing • Executed the company’s strategic vision into specific marketing initiatives that
CRM accelerated lead generation and enhanced brand visibility
Content Strategy
ABM • Directed inbound and outbound efforts, refining content strategies and
Google Analytics leveraging SEO, Social media, and paid channels to create and capture demand.
SEO
Market Research • Working closely with a cross-functional marketing team and collaborating with
PPC
Sales, I ensured a consistent flow of qualified leads and a user-centric experience
Lead Generation
SMM on our website.
Email Marketing
B2B Marketing • Implemented standardized documentation and workflow processes to
Web Analytics streamline marketing operations, improve internal collaboration, and maintain
quality control.

• Managed marketing budgets, optimized resource allocation, and coordinated
with external contractors and vendors to maximize efficiency and maintain brand
H O B BIE S consistency.

Running, Cycling, Reading, Marketing manager
Cooking
ElifTech / Lviv / May 2019 - Dec 2019
• Organized and executed internal and external company events, including
conferences, exhibitions, and industry gatherings.

L A N GUAG E S • Developed and managed marketing materials and event collateral to support the
company’s presence at key industry events.

English • Enhanced employer branding through event planning, employee engagement
initiatives, and targeted communications.

Ukrainian • Oversaw the company website and social media channels, implementing
updates, content publishing, and promotional campaigns to improve online
visibility and engagement.

Digital marketing Freelancer
Self-employed / Lviv / Jan 2019 - Jun 2024
• Planned and executed tailored digital marketing campaigns for clients across
diverse industries, including restaurants, barbershops, and events.

• Developed and refined marketing strategies, messaging, and creative materials
to effectively engage target audiences.

• Launched and monitored advertising initiatives through various digital channels,
ensuring optimal lead generation and customer acquisition.

• Support different startup launches and prepare initial marketing activities to
attract first customers.

Brand Manager
Pizza Celentano HQ / Lviv / Mar 2016 - Dec 2018
• Led full-scale brand development and communication strategies, ensuring
consistent brand image and messaging across all touchpoints

• Oversaw the conceptualization, design, and execution of restaurant menus,
including naming conventions for dishes, as well as bar and wine lists

• Managed the rebranding of legacy Pizza Celentano restaurants into a
modernized concept, including the launch of a new restaurant format in
shopping malls featuring pizza-by-the-slice offerings

• Directed the design of restaurant interiors, menus, and marketing materials,
coordinating closely with design teams to enhance overall guest experience

• Planned and implemented digital marketing campaigns, supported and
managed social media presence for all 140 franchise locations

• Led operational marketing initiatives, assisting franchise partners in marketing
strategy, responding to crisis situations, and implementing consumer
engagement activities

R E F ERE N C E S

ANATOLII MASLOV CEO ANTONINA LEVKHANIAN
ElifTech HRD
E: [открыть контакты](см. выше в блоке «контактная информация») ElifTEch
E: antonina.levkhanyan@eliftech.
com