Vanessa

Vanessa Akinyi
Nairobi • [открыть контакты](см. выше в блоке «контактная информация») • [открыть контакты](см. выше в блоке «контактная информация») • [открыть контакты](см. выше в блоке «контактная информация») •
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Executive assistant,Media buyer, social media manager, content manager, procurement
manager

I am a professional with a diverse skill set, bringing over 6 years of experience in Media Buying, Executive
Assistance, Procurement Management, and Social Media Management.
As a Media Buyer, I have successfully planned, negotiated, and purchased media space across various
channels, driving impactful marketing campaigns and optimizing ROI. My verticals include finance, health,
and igaming. Lead generation and search arbitrage are my cup of coffee!
In my role as an Executive Assistant, I have provided high-level administrative support to senior executives,
managing schedules, coordinating meetings, and facilitating effective communication within the
organization.
In addition, my expertise as a Procurement Manager has enabled me to develop and implement
procurement strategies that achieve cost savings and operational efficiency. I excel in sourcing and
evaluating suppliers, negotiating contracts, and ensuring the timely procurement of materials and
services to meet project requirements.
As a Social Media Manager, I have effectively managed social media platforms, creating engaging
content, growing audiences, and enhancing brand presence.
I have strong analytical skills, attention to detail, and proficiency in advanced software tools. I have
consistently delivered high-quality work that exceeds expectations. My ability to collaborate with cross-
functional teams, communicate effectively with vendors and stakeholders, and manage multiple projects
independently has been key to my success. Driven by a passion for innovation and excellence, I am
dedicated to delivering exceptional results and contributing to the growth and success of the
organization.

WORK EXPERIENCE

SETSOMI Engineering and Allied (PTY) LTD 01/2023 - 02/2025
SETSOMI Engineering and Allied (PTY) LTD is a leading construction and engineering company based in
Bloemfontein, South Africa. It has a focus on building infrastructure for farmers and private firms, SETSOMI
is dedicated to delivering high-quality projects that meet the unique needs of its clients. The company
specializes in a wide range of services, including project planning, design, construction, and maintenance.
By leveraging advanced engineering techniques and a commitment to excellence, SETSOMI ensures that
each project is completed efficiently and to the highest standards. It has a strong reputation for reliability
and professionalism, SETSOMI continues to be a trusted partner for infrastructure development in South
Africa.
PROCUREMENT AND ESTIMATE MANAGER Remote
• Planned and managed multiple advertising campaigns, optimizing budget and targeting to achieve
an over 20% increase in ad ROI.
• Successfully managed remote work operations, maintaining high productivity and meeting all
deadlines, contributing to overall team efficiency.
• Consistently achieved performance indicators, earning bonuses and recognition for outstanding work
in promoting products on social media platforms.
• Developed detailed and accurate project estimates, covering scope of work, budget, and timelines.
• Recommended materials and products best suited for specific project needs, ensuring high-quality
outcomes.
• Successfully collaborated with Sales Managers and various departments to understand and align
project requirements and specifications.
• Evaluated project plans, drawings, and specifications to provide thorough and competitive quotes.
 • Communicated effectively with vendors and suppliers to obtain optimal pricing and product
availability.
• Supported the Sales team during client presentations by providing technical and cost insights.
• Prepared detailed reports and documentation to assist with contract negotiations and project
execution.
• Developed and implemented procurement strategies to achieve cost savings and efficiency.
• Source and evaluate suppliers, negotiate contracts, and establish long-term partnerships.
• Communicate effectively with vendors and suppliers to obtain pricing and availability information.
• Negotiate favorable terms, conditions, and pricing with suppliers.
• Ensure compliance with procurement policies and regulations.
• Prepare reports and documentation to assist with contract negotiations and project execution.
• Identified opportunities for cost reduction and value engineering.
• Ensured adherence to budgetary constraints and financial objectives.
YELLOW BEAST PTY 01/2024 - 12/2024
Yellow Beast (Pty) Ltd is a pioneering civil engineering company based in Bloemfontein, South Africa.
Specializing in the development of automated irrigation prototypes, Yellow Beast is dedicated to providing
innovative solutions that address the unique challenges faced by farmers. Their flagship product, Nosetsa,
is a digital water use efficiency add-on that enhances existing irrigation equipment, optimizing water
usage and promoting sustainable farming practices. By leveraging cutting-edge technology and a
commitment to green solutions, Yellow Beast is helping farmers increase crop yields, conserve water, and
improve overall agricultural productivity.
CONTENT MANAGER,SOCIAL MEDIA MANAGER REMOTE

• Leveraged the latest content management technologies to streamline workflows, reducing content
production time by 20%.
• Created and managed detailed content calendars and performance tracking sheets in Google Sheets,
improving team coordination and efficiency by 25%.
• Implemented a structured content organization system that improved content retrieval speed by 40%,
enhancing overall productivity.
• Automated reporting and data analysis processes using Google Sheets, saving the team an average
of 5 hours per week.
• By meticulously researching our target audience and exploring innovative channels for engagement, I
propelled user interaction by 35% over six months, significantly boosting our active user community.
• Conducted in-depth niche and competitor analysis that led to the creation of three compelling offers
for future users, resulting in a 25% increase in new user acquisitions.
• Developed, analyzed, and fine-tuned marketing campaigns, which enhanced their efficiency by 40%.
This optimization reduced customer acquisition costs by 20% and increased return on ad spend
(ROAS) by 30%.
• Collaborated effectively with specialists across all traffic channels—SEO, Target, SMM, CPC, Retention,
Email—to devise a cohesive strategy that upped website traffic by 50% and improved conversion rates
by 15%.
• Determined and implemented optimal product promotion strategies that maximized conversion rates
by 20% and enhanced user retention by 30%, contributing to a higher lifetime value (LTV) of our
customers.
• Worked closely with the marketing, development, and creative teams to produce high-quality content,
leading to a 25% surge in social media engagement and a 10% hike in organic traffic.
• Developed and refined effective customer funnels that increased lead conversion rates by 35%,
significantly enhancing the efficiency of our sales pipeline.
• Developed and refined effective customer funnels that increased lead conversion rates by 35%,
significantly enhancing the efficiency of our sales pipeline.
• Successfully onboarded and mentored five new members of the marketing team, improving overall
team productivity by 25% and ensuring the delivery of high-quality work.
• Analyzed data on advertising campaign effectiveness and provided actionable insights, which
optimized our marketing efforts and increased campaign return on investment (ROI) by 40%.
• Established and nurtured relationships with ten key partners and tools, expanding our network and
resources, which led to a 20% increase in collaborative marketing opportunities.
UADSL 08/2024 - 11/2024
MEDIA BUYER REMOTE

• I played a pivotal role in driving our advertising strategy and optimizing our media investments. I
successfully negotiated and secured prime media placements that maximized our advertising reach
and ROI. My strategic buying decisions led to a 20% reduction in media costs while increasing our
brand's visibility by 35%.
• I implemented a data-driven approach to track and evaluate the performance of our campaigns. This
allowed us to quickly adjust our strategies in real-time, ensuring that we consistently met and
exceeded our advertising goals. My efforts not only improved the efficiency of our media spend but
also contributed significantly to the overall growth and success of the company.
• My ability to build strong relationships with media partners and leverage my industry knowledge was
instrumental in achieving these results, demonstrating my proficiency as a media buyer and my
commitment to driving business success.
• Conducted in-depth analytics and optimization of our advertising efforts, which led to a 40% increase
in return on investment (ROI) and significantly enhanced overall campaign efficiency.

• Proactively searched for and tested new connections and platforms, resulting in a 25% increase in
traffic and broadening our reach within the target audience.
• Generated new ideas and approaches for creatives that led to a 30% increase in user engagement
across our marketing channels, improving click-through and conversion rates.
• Demonstrated experience working with large budgets annually in the iGaming vertical, ensuring
optimal allocation of resources to maximize ROI and drive growth
• Spearheaded the registration, warm-up, and optimization of Facebook advertising accounts,
meticulously monitoring performance and swiftly addressing any issues to ensure seamless
operations and compliance with platform policies.
YELLOW BEAST PTY 08/2024 - 11/2024
EXECUTIVE VIRTUAL ASSISTANT REMOTE

• Managed executive correspondence, ensuring prompt and professional communication.
• Implemented administrative procedures, enhancing overall office efficiency by 20%.
• Coordinated with external vendors, maintaining strong professional relationships.
• Facilitated internal communications, improving team collaboration and project execution.
• Increased social media engagement by 35% at Yellow Beast Pty through strategic content planning.
• Grew social media followers by 30% in six months at Yellow Beast Pty.
• Efficiently handled multiple tasks simultaneously, maintaining a high standard of accuracy.
• Created and maintained detailed reports, aiding in strategic decision-making.
• Managed invoicing and expense tracking, ensuring timely payments and financial accuracy.
• Coordinated multiple projects simultaneously, improving on-time delivery by 40%.
• Successfully coordinated with cross-functional teams, driving successful outcomes and ensuring
seamless communication via Slack, which improved project efficiency by 25%.
• Supported the team with various administrative tasks, ensuring smooth daily operations and reducing
administrative backlog by 15%.
• Ensured all communication materials aligned with the company's strategies and brand standards,
maintaining a consistent and professional image.
UADSL 08/2024 - 11/2024
MEDIA BUYER and SOCIAL MEDIA MANAGER REMOTE
• I played a pivotal role in driving our advertising strategy and optimizing our media investments. I
successfully negotiated and secured prime media placements that maximized our advertising reach
and ROI. My strategic buying decisions led to a 20 reduction in media costs while increasing our
brand's visibility by 35.
• I implemented a data-driven approach to track and evaluate the performance of our campaigns. This
allowed us to quickly adjust our strategies in real-time, ensuring that we consistently met and
exceeded our advertising goals. My efforts not only improved the efficiency of our media spend but
also contributed significantly to the overall growth and success of the company.
• My ability to build strong relationships with media partners and leverage my industry knowledge was
instrumental in achieving these results, demonstrating my proficiency as a media buyer and my
commitment to driving business success.
• Conducted detailed competitor analysis and audience monitoring, providing insights that helped
refine content strategy and outperform competitors by 10.
• Actively engaged with users through comments and messages, enhancing customer relationships
and increasing retention rates by 25.
• Analyzed content performance metrics, using data to adjust strategies and improve overall campaign
effectiveness by 30.
• Implemented innovative shooting and editing techniques that differentiated the brand's content,
leading to a unique and recognizable online presence.
• Developed and executed targeted marketing strategies for diverse audiences across platforms.
• Leveraged advanced tools like AdsPower and Google Sheets to streamline account management,
maintain detailed records, and generate insightful reports, enhancing overall efficiency and data-
driven decision-making.
• Demonstrated strong collaborative and independent problem-solving skills, adeptly navigating task
management systems and consistently taking initiative in a dynamic, fast-paced environment.
AFRICA DATA COLLECTIVE BY UADSL 01/2023 - 11/2024
SOCIAL MEDIA MANAGER REMOTE

• Produced over 100 short videos and photos that significantly boosted engagement rates, with videos
averaging 10,000 views per post.
• Implemented SEO best practices across social media platforms, improving search visibility and
organic reach by 20.
• Utilized graphic packages and video editors to create high-quality content, leading to a 50 increase in
content shareability.
• Designed and maintained a content calendar that ensured consistent posting, resulting in a 15
increase in user engagement.
• Planned and managed multiple advertising campaigns, optimizing budget and targeting to achieve a
20 increase in ad ROI.
• Successfully managed remote work operations, maintaining high productivity and meeting all
deadlines, contributing to overall team efficiency.
• Consistently achieved performance indicators, earning bonuses and recognition for outstanding work
in promoting products on social media platforms.
CONTENT MANAGER,COMMUNITY MANAGER REMOTE

• Crafted compelling copy that increased click-through rates by 15% and boosted conversions by 10%,
contributing to the overall growth in sales.
• Developed and executed integrated content marketing strategies that resulted in a 50% increase in
lead generation and a 20% boost in customer retention.
• Incorporated mindfulness techniques into content creation, leading to a 30% increase in creativity and
innovation among the content team.
• Streamlined the content approval process, reducing turnaround time from ideation to publication by
35%.
CHIC AND STYLED 01/2021 - 08/2024
CONTENT MANAGER REMOTE
• Managed social media accounts, increasing engagement by 30%, leading to a 100% growth in website
traffic and 60% increase in sales.
• Improved inventory management system, reducing stock take time by 20%, resulting in more efficient
product tracking and ordering process.
• Streamlined customer service processes, resulting in a 100% improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100%
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99% approval rate from clients and
stakeholders through high-quality and timely content delivery.
AFRICA DATA COLLECTIVE BY UADSL 02/2023 - 08/2024
EXECUTIVE VIRTUAL ASSISTANT,SOCIAL MEDIA MANAGER REMOTE
• Efficiently managed executive schedules, leading to a 20% increase in productivity.
• Improving website content for search engine optimization.
• Assisting with personal tasks for executives, such as purchasing gifts or arranging personal
appointments.
• Coordinating and managing events, both virtual and in-person.
• Using CRM software to manage client interactions and data.
• Updating website content and managing online presence.
• Conducting research on various topics, compiling data, and preparing reports.
• Coordinated 50+ high-level meetings, ensuring seamless operations.
• Efficiently scheduled client calls and managed email follow-ups, keeping all stakeholders informed and
aligned, resulting in 30% improved communication flow.
• Provided regular updates and shared critical information with both internal and external stakeholders,
enhancing transparency and collaboration across teams.
CHIC AND STYLED 01/2021 - 08/2024
SOCIAL MEDIA MANAGER REMOTE

• Managed social media accounts, increasing engagement by 30, leading to a 100 growth in website
traffic and 60 increase in sales.
• Created and managed content to drive traffic and increase engagement on Reddit and X (Twitter).
• Streamlined customer service processes, resulting in a 100 improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40 increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99 approval rate from clients and
stakeholders through high-quality and timely content delivery.
• Integrated social media campaigns with e-commerce platforms (Amazon, eBay, and Etsy), resulting in
a 25 increase in sales.
• Developed and executed comprehensive promotion strategies for TikTok, Instagram, and Facebook,
achieving a 30 growth in follower base within six months.

EXECUTIVE PERSONAL ASSISTANT,CONTENT MANAGER REMOTE

• Managed social media accounts, increasing engagement by 30%, leading to a 100% growth in website
traffic and 60% increase in sales.
• Improved inventory management system, reducing stock take time by 20%, resulting in more efficient
product tracking and ordering process.
• Streamlined customer service processes, resulting in a 100% improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40% increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100%
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99% approval rate from clients and
stakeholders through high-quality and timely content delivery.
• Handled client communications with precision, ensuring accuracy in addressing customer needs and
maintaining a high standard of service, leading to a 20% increase in client satisfaction.
UADSL 01/2022 - 12/2022
PROCUREMENT MANAGER AND MEDIA BUYER Remote

• I played a pivotal role in driving our advertising strategy and optimizing our media investments. I
successfully negotiated and secured prime media placements that maximized our advertising reach
and ROI. My strategic buying decisions led to a 20 reduction in media costs while increasing our
brand's visibility by 35.
• I implemented a data-driven approach to track and evaluate the performance of our campaigns. This
allowed us to quickly adjust our strategies in real-time, ensuring that we consistently met and
exceeded our advertising goals. My efforts not only improved the efficiency of our media spend but
also contributed significantly to the overall growth and success of the company.
• My ability to build strong relationships with media partners and leverage my industry knowledge was
instrumental in achieving these results, demonstrating my proficiency as a media buyer and my
commitment to driving business success.
• Conducted detailed competitor analysis and audience monitoring, providing insights that helped
refine content strategy and outperform competitors by 10.
• Actively engaged with users through comments and messages, enhancing customer relationships
and increasing retention rates by 25.
• Analyzed content performance metrics, using data to adjust strategies and improve overall campaign
effectiveness by 30.
• Implemented innovative shooting and editing techniques that differentiated the brand's content,
leading to a unique and recognizable online presence.
• Developed and executed targeted marketing strategies for diverse audiences across platforms.
• I successfully sourced and evaluated suppliers, negotiated contracts, and established long-term
partnerships.
• Continuously monitored and refined estimation processes for improved accuracy and efficiency.
• Effectively managed multiple projects independently, even under tight deadlines.
• Showcased effective communication and collaboration skills in remote work environments.
• Proficiently utilized relevant software tools, including estimating software, Microsoft Excel, and project
management tools.
• Exhibited excellent organizational skills and attention to detail in all aspects of project management.
• Demonstrated strong analytical and mathematical skills for precise cost estimation.
CHIC AND STYLED 01/2021 - 08/2022
SOCIAL MEDIA MANAGER AND CONTENT MANAGER Remote
• Managed social media accounts, increasing engagement by 30 , leading to a 100 growth in website
traffic and 60 increase in sales.
• Created and managed content to drive traffic and increase engagement on Reddit and X (Twitter).
• Streamlined customer service processes, resulting in a 100 improvement in response time and overall
satisfaction, contributing to enhanced customer retention and loyalty.
• Produced high-quality video and picture content that led to a 40 increase in social media followers,
enhancing brand awareness and online community growth.
• Generated sales lead through Cross-selling and upselling.
• Managed virtual assistant tasks, including scheduling and email management, resulting in a 100
increase in productivity and efficiency.
• Led a team of content creators and editors, achieving a 99 approval rate from clients and
stakeholders through high-quality and timely content delivery.
• Integrated social media campaigns with e-commerce platforms (Amazon, eBay, and Etsy), resulting in
a 25 increase in sales.
• Developed and executed comprehensive promotion strategies for TikTok, Instagram, and Facebook,
achieving a 30 growth in follower base within six months.
• Monitor and analyze estimation processes to improve accuracy and efficiency continuously.
• Communicate effectively with vendors and suppliers to obtain pricing and availability information.
• Evaluate project plans, drawings, and specifications to provide comprehensive and competitive
quotes.
• Maintain and update pricing databases for labor, materials, and equipment.
VERUSHKA WIGS 08/2019 - 11/2020
EXECUTIVE ASSISTANT,SOCIAL MEDIA MANAGER WESTLANDS KENRAIL TOWERS

• Managed virtual assistant tasks including scheduling.data entry management, resulting in a 100%
increase in productivity and efficiency.
• Produced high quality video and picture content that led to a 100% increase in social media followers,
enhancing brand aware…