Олександр

Oleksandr Mazurkevich — Head of Growth / Lead
Generation Strategist

Contact
Telegram: @Sanb0k

Phone number: [открыть контакты](см. выше в блоке «контактная информация»)

Email: [открыть контакты](см. выше в блоке «контактная информация»)

Location: Ukraine

Summary
Growth-focused professional with hands-on experience in lead generation, sales, and
partnerships across Web3, SaaS, and AI. I build outbound systems with the same mindset Kobe
played with - fast execution, discipline, and a relentless focus on winning.

Experience
Lead Generation Specialist – TripleOne(Web3)

Jul 2025 – Nov 2025

- Outbound acquisition for Market Making services

- Market research & data-driven targeting

- Partner sourcing

Fundraising & Partnership Manager — Tier Up (Web3)

Dec 2024 – Jul 2025

- Sourced and engaged crypto investors and strategic partners.

- Supported fundraising materials and investment decks.

- Contributed to GTM and lead qualification improvements.

Head of Lead Generation & Sales— Camny (internal startup at Nikcode)

May 2024 – Dec 2024

- Designed and optimized multi-stage B2B sales funnels.
 - Launched and managed LinkedIn & email outreach campaigns;

- Conducted cold calls to qualify leads and close initial deals.

- Researched and engaged key advisors .

- Collaborated with the CEO to refine ICP, messaging, and lead qualification.

Head of Lead Generation — Nikcode

Oct 2023 – Apr 2024

- Built outbound lead generation systems from scratch.

- Managed prospecting and messaging across LinkedIn and email.

- Developed internal playbooks for targeting, segmentation, and personalization.

- Worked closely with founders to align GTM strategy.

Lead Generation Specialist — Nikcode

Aug 2023 – Oct 2023

- Researched and sourced high-intent prospects in the software sector.

- Used LinkedIn, Apollo, and CRM to maintain clean and prioritized lists.

- A/B tested messaging sequences to optimize conversions.

Skills
Lead Sales & Outreach / Growth — Nickode (AI outsourcing) (Early-stage — first sales hire)

Built the first sales and lead-gen processes: LinkedIn outreach → scraping emails → email
campaigns via Instantly and other tools.

Coordinated GTM experiments: event-based outreach, investor test campaigns, audience
testing.

~6 product iterations, validated hypotheses through targeted outreach and feedback collection.

Conducted strategic research and supported GTM planning.

Sales & Lead Generation (outsourced) — TierUp / Projects (ZImabank, Bump, MMPro Trust,
AIDA, Memecity) (Various periods — Web3 & crypto)

Developed lead generation pipelines for crypto projects through aggregator-based sourcing
(CoinGecko, others) and Telegram-based communication.
ZImabank — sourced clients for a crypto-only banking product.

Bump - sourced partners during the period of high product demand.

MMPro Trust - targeted partners for a whitelabel investment solution with revenue-share
opportunities.

AIDA, Memecity - investor outreach, preparing pitch materials for warm and cold investor
contacts.

Lead Generation - triple.one (Later stage)

Sourced clients and partners through dealflow platforms and crypto aggregators.

Worked with early-stage startups; combined TierUp-style aggregator sourcing with manual
targeted outreach.

Additional experience - Crypto marketing agency • IT outsourcing (Freelance / project-based)

Lead generation and marketing support for crypto agencies.

Sales and lead-gen support for IT outsourcing companies.

Languages
Ukrainian — Native

English — B1