Руслан

Ruslan Khimich
27.10.1987
Kiev Ukraine
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Commercial director/Sales Director

De’Longhi Group 2011-2025
40+ mln $ revenue. #1 in Coffee & Food Prep

11.2015 – 07.2025
Commercial director:
- Average annual growth 25% in local currency. In euro from 25mln in 2015 to 42mln in 2025.
- Responsible of Ukraine/Moldova sales, margin, market share, EBITDA etc.
- Creating brand strategy and developing most profitable price segments according market
share and margin goals.
- Launch new products and categories.
- Created brand zones and category management for all company key categories.
- Providing and control of commercial policy with all customers.
- Creating national promo activities.
- Regular negotiations and business trips with key customers.
- Launch 2 Brand stores. Brand new concept was rewarded by “National Choice of the Year” in
2023.
- Inspired team to achieve all company targets and goals.
- Cooperating with other vendors and launch successful cross promo.
- Creating and developing category management projects in key categories with all key
customers.
- Coordination relationships between company departments.
- Providing necessary Sales, Marketing and Trade Marketing meetings.
- Created relevant business Coffee shops in key Ukraine location Bukovel and Kiev Zoo.
- Took responsibility and restarted business in May 2022 after invasion.
- Settled blacklist issue with TAX Authority in 2024.
- Keep good relationships with Italian Embassy, Chambers of Commerce and EBA.

05.2012 – 11.2015
KAM, Wholesale Manager, HoReKa Manager
and Area Sales Manager (Half Ukraine):
- Achieving sales, margin, market share targets, etc.
- Developed customer assortment and marketing strategy.
- Tracking customer payments according to agreed terms.
- Changed and agreed with customer price increases according to company policy.
- Provided product production forecast and sales targets with customers.
- Regular negotiations and business trips.
- Agreed a lot of different cross promo with customers.
- Launch brand zones with customer for key categories.
- Developing wholesale distribution system in Ukraine area.
- Implemented wholesale standards for Ukraine customers.
- Support sales team to increase customers sales.
- Launch web brand stores Kenwood De’Longhi Braun.
- Developed loyalty promo activities with food chains.
- Agreed cooperation with international retailors Auchan, Metro, Leroy Merlin.
- Agreed collaboration with petrol station to sell them contact grill, milk shaker and full auto.
- Control and provide targets achievement RSM team.
- Involving sales and marketing team to a strategy meeting.
- Organized team buildings.

06.2011 – 09.2012 Regional Sales Manager, Internet KAM:
- Achieving sales targets, region and customers – volume, margin, etc.
- Managing and developed distribution system in the assigned region, selected and attracted
new wholesale customers and partners.
- Provided trainings and seminars for employees and partners.
- Developed customer relations and managed the sales process through negotiation of trade
terms, assortment, and product trainings, price and discounts, company credit and supply chain
policy, etc.
- Organized and took part in marketing activities of the Company for customers and employees.
- Controlled customer payment discipline and makes corrective actions if needed.
- Made trade visits to customer stores in line with the plan.
- Created CRM customers and region database including history of orders and trade terms.
- Provided regular and accurate reporting as requested by management, including actual sales,
order execution, etc.
- Provided company digital standards and content to key customer.

AB Inbev 2006-2011
#1 worldwide beer company

01.2009 – 06.2011
- Sales Supervisor Key Account Department
05.2007 – 01.2009
- Sales Manager Key Account Department
10.2006 – 05.2007
- Sales Manager responsible of local customers
02.2006 – 10.2006
- Merchandiser Key Account Department

Education:
2002 - 2006
Kiev Building and Architecture Technical School
Engineering and Architecture
2006 – 2011
Kiev National Building and Architecture University
Engineering and Architecture
2007-2025 – variety trainings: sales, marketing, presentation skills, team leading, time
management, negotiation skills, MBA modules, all company trainings and so on.