Liliya

Liliya Otchyk
co. Cavan, Ireland (Available for remote jobs only) linkedin
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SEO & Digital Marketing Specialist, 10+ years of Exp

Employment
Spotlight webs (self-employed) – SEO and Digital marketing APR 2022 – NOW

●​ Developing and executing data-driven SEO strategies, enhancing organic visibility and aligning
search performance with business objectives.
●​ Conducting in-depth technical SEO audits to improve site performance, ensure proper indexing,
and maintain search engine compliance.
●​ WordPress site creation, administration, and performance optimization.

SEO & Digital Marketing (e-commerce) – SEO, CM, SMM, SEP 2017 – JAN 2021
●​ Grew audience from 5,000 unique daily visitors in 2016 to 800,000 in 2018.
●​ Created and developed a number of channels for community interaction, such as Discord, SMM and
Telegram. 40 000 real subscribers across social media channels
●​ Managed the localization of a mobile game and promoted a number of platform promos

Playvision Corp LTD (video games) – Head of Support and SMM​ MAR 2013 – JAN 2017
●​ Managed a support team of 10+ employees
●​ Created a training, control and reporting system for employees
●​ Launched Google Ads and Facebook Ads. Grew social media channels to 10,000 users.

SEO Specialist (self-employed) — SEO and editor ​ FEB 2011 – DEC 2016

●​ Led SEO strategy and execution for 5 companies, achieving top 10 Google rankings through
strategic implementation.
●​ Conducted in-depth keyword research, optimized site architecture, and implemented
link-building strategies for organic search performance.
●​ Authored over 100 internal manuals and FAQs to provide standardized best practices for SEO and
digital marketing workflows.

Education
IAPM, Ukraine​ ​ ​ ​ ​ ​ ​ ​ ​ ​
●​ Have a Master's degree in Digital Marketing.

Technologies
●​ Google Analytics, Google Search Console, Screaming frog, Semrush, Ahrefs, Wordpress, HTML,
CSS, Shopify, Google Ads, Facebook Ads, Adobe Photoshop, Canva, Wix, Klayvio, Atlassian, etc.

Additional Experience and Achievements
●​ Languages: English (B2), Ukrainian (C2), Russian (C2)
●​ Engaged 1,000,000+ organic visitors per month on website