Лілія

Liliya Strykytsya
HEAD OF SALES DEPARTMENT

Profile Details
Experienced and self-motivated Head of Sales with 16 years of direct selling Kyiv, Boryspil’, Ukraine
industry experience. Two times built Sales department and lead them to win. Has a [открыть контакты](см. выше в блоке «контактная информация»)
proven track record of leading different sales teams to achieve goals, with [открыть контакты](см. выше в блоке «контактная информация»)
experience to drive results even during full scale war via engaging & build NATIONALITY
relationship with all levels of sales team. A strong leader with high interpersonal skill,
Ukrainian
with ability to motivate team and find solutions even in situations with limited
resources. DRIVING LICENSE

Empathetic, purposeful, committed, result oriented, ready to get out of comfort category B, 19 years experiance
zone, willing to take on challenges

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Employment History LinkedIn
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Head of Sales Department , Avon Ukraine, Kyiv
JUNE 2019

Key responsibilities: Skills
● Build Sales & Training Strategy for UA market, implement action plans to
Communication Skills
maximize opportunities for generating profitable sales growth, according to the
market potential through maximized business opportunities
Leadership
● Ensure process the planning and forecasting of sales targets achievement while
following the market trends affecting competitiveness. Regular sales KPIs
measurement and corrective activities implementation. Effective sales Strong Management Skills
department budget management
● Identify ways to leverage the strengths of the company vs the competition. Strategic Planning
Looking for new business development opportunities to develop sales results
● Integrate the marketing and field activation strategies to deliver Sales results People & Team Development
● Leading the department with 100+ members. Team development, recruitment
and selection, successors preparation. Organize effective interaction units of Motivational Skills
the sales department. Taking motivational activities to encourage team to
achieve the best results, recognize successes, inc market-level motivational Direct Selling Expertise
events
Main achievements: Ability to work with changes

● reorganizing Sales Department with 100+ people to be more flexible and
effective in changing environment, start B2B cooperation
● achievement of strategic OKRs and increase business profitability to above avg Languages
market level
● restoring business after full scale war started and ensure double digit Sales Ukrainian
growth
● launching new source of Sales growth via signing strategicB2B cooperations English

Country Manager, Avon Georgia, Tbilisi
MARCH 2018 — JUNE 2019

Key responsibilities:
● Lead office with 90+ employees
● To perform strategic and tactical management of Avon Georgia, with strong
focus on operational execution and Budget management
● Create and develop business strategy for the local market, to ensure profitable
sales growth, restore the channel to keep and increase market share
● To develop talent pipeline in each department by demonstrating strong
leadership & people management skills. Special focus on development,
coaching and optimizing the Sales Team, restore Field energy and increase
motivation to achieve ambitious goals
● Build cooperation with all functions and departments to ensure achieve main
budgeted KPIs
● Responsible as Avon’s in-country public representative for legal, ethical and
fiscal matters and acts as the “face of Avon“
Main achievements:
● completely turned around the sales trend from decline to stabile growth,
reformatted the sales department and set up new processes in sales and other
departments to accelerate synergy
● increased of market share and back to #1 Direct selling in Geo market
● overdelivered budgeted sales KPIs and finance (Revenue, Cash, EBITDA)

Regional Sales Manager, Western region (inc 13 regions of western and
central Ukraine), Avon Ukraine, Kyiv
APRIL 2016 — MARCH 2018

Key priorities:
● Deployment of long&short term Sales strategy within the Region in accordance
with Company's strategy. Identifying opportunities and ensuring Sales growth
● Performance management: preparing reports, analyzing results, suggesting
changes to ensure more efficient operation
● Ensuring the highest level of the quality of sales processes and field standards
in the markets; participation in new sales processes implementation
● Talent acquisition and Team' competencies development and coaching
● Managing the team of direct employees: 5 Divisional Sales Managers & 57 Area
\ Territory Sales managers

National Sales Training Manager, UA & GE, Avon Ukraine, Kyiv
SEPTEMBER 2012 — APRIL 2016

Key responsibilities:
● Lead development and implementation of Sales Training Strategy for Ukraine &
Geo providing segmented capabilities development for the Field Sales
organization according to their needs aligned with the Company priorities and
standards in order to maximize the Field efficiency and enable sustainable and
profitable business growth
● Lead and develop Sales Training team to ensure development, delivery and
evaluation of training programs and activities according to Sales Training
agenda
● Provide expert support to Field Training team and to Sales Team on coaching
methodology; act as buddy/mentor for new RSMs; act as coach for HiPo DSMs
● Plan and control Sales Training budget

Divisional Sales Manager, Avon Ukraine, Odessa
SEPTEMBER 2010 — SEPTEMBER 2012

Area \ Territory Sales Manager, Avon Ukraine, Kyiv region
MARCH 2008 — SEPTEMBER 2010

Manager of financial-economics department, Molniya CJSC. , Kyiv region
JULY 2004 — MARCH 2008

passed career steps from economist to the Manager of financial-economics
department

Education
Master's Degree in Finance, Kyiv national Trade and Economic University,
SEPTEMBER 1999 — JUNE 2004

Faculty of Economics, Management and Law. Graduated with Honors.

International Avon Sales Academy, London - Madrid
JUNE 2016 — JULY 2017

Annual middle management program with off & online formate from The Oxford
Group for preparing HiPo for the next executive roles