Oksana

OKSANA PASTUSHENKO
HEAD OF MARKETING
Result-oriented professional with over 10 years of experience
in marketing local and international brands in various business
setups, who is well-versed in market dynamics, consumer
behavior and trends.

Extensive experience in driving the strategic direction of
business across a wide range of markets, as well as exposure to
numerous business models at different stages of development.

ksanaPastushenko
O WORK EXPERIENCE
HEAD OF B2C MARKETING 2024 - Current
CONTACT BluSmart Mobility

[открыть контакты](см. выше в блоке «контактная информация») Spearhead the marketing strategy for BluSmart, a new
entrant in the EV ride-hailing market.
[открыть контакты](см. выше в блоке «контактная информация») Implement data-driven insights to understand target
demographics, tailoring messaging and promotions to
Dubai, UAE enhance customer acquisition and loyalty, ensuring a
strong foundation for future growth.

EXPERTISE MARKETING CONSULTANT 2019 - 2024
TakaHisa Japanese Restaurant | Visit Saudi | OY Group
Brand Management
Deliver tailored marketing and event solutions for both
Marketing Strategy offline and online clients.
Oversee B2C and B2B e-commerce channels to optimize
Commercial Planning sales and customer engagement.
Manage omnichannel marketing campaigns, including
Budget Management product launches, art direction, and branding initiatives.
Develop and amplify key brand communication and
Project Management leverage full-funnel planning.

Product Development
REGIONAL MARKETING MANAGER 2019 - 2022
Social Media Marketing Cinépolis Cinemas

Content Strategy Build Cinépolis Cinemas Marketing Strategy in GCC;
Develop the company’s brand identity;
Lead Generation Develop the annual E-Commerce strategy and
optimization for ticket and F&B sales;
Email Marketing Plan and execute the annual marketing strategy and
budgets for 14 F&B outlets and 7 cinemas;
Copywriting Source and leverage brand partnerships and commercial
opportunities;
Manage multi-channel ATL / BTL marketing campaigns
LANGUAGES including media buying, OOH, broadcast media, events and
promotions to maximise brand awareness and visibility;
Establish the company’s digital infrastructure;
Fluent in English Oversee and lead the digital deployment of brand
campaigns;
Fluent in Russian Manage all omnichannel customer communications across
Email, Push & SMS.
Fluent in Ukrainian
CLIENTS & CASES F&B MARKETING MANAGER 2018 - 2019
Hyatt Hotels Corporation

ihg.com Develop the marketing strategy in line with hotels'
objectives in the pre-opening phase;
cinepolisgulf.com Create a brand identity and launch 6 F&B outlets;
Manage market research: consumer insights, consumer
visitsaudi.com segmentation, competitive intelligence and industry
jaresortshotels.com trends;
Overall responsibility for brand management and
yallamarket.ae corporate identity;
Analyse potential strategic partner relationships.
theformworkstore.com
takahisa.ae
SENIOR MARKETING EXECUTIVE 2017 - 2018
JA Resorts & Hotels [Cluster Role]
INDUSTRIES Plan and develop marketing campaigns and promotional
strategies for 2 cluster hotels and 8 F&B outlets;
F&B Manage advertising agencies and in-house creative team;
Social Media Management: from ideation to execution;
Hospitality Community Management;
Develop industry-specific content for online and offline
E & Q-commerce communication;
Source opportunities for partnerships, sponsorships and
Real Estate advertising on an ongoing basis;
Set and achieve goals for overall revenue growth;
Entertainment Responsible for the Annual Marketing Budget.

Construction
Education PR & MARKETING EXECUTIVE 2015 - 2017
InterContinental Dubai Marina

TOOLS Develop communications plan including strategy, goals,
budget and tactics for the hotel, 9 F&B outlets and SPA;
Develop media relations strategy, seeking high-level
Mailchimp placements in print, broadcast and online media;
Social Media and Community Management;
Odoo Create, execute, and track the efficiency of A/B testing
campaigns;
Data Studio Email-marketing;
Plan Customer Loyalty and Retention strategies;
AppsFlyer Online reservation platforms management;
Content development in line with the PR strategy;
Sprout Social Prepare press releases and conduct media interviews;
Coordinate media buying activities;
Hootsuite Prepare monthly Media Coverage Reports;
Handle the Annual Budget, Marketing Plan and Regular
Loomly Action Plans;
Organize and host PR and media events to strengthen
Semrush relationships with key stakeholders and enhance brand
presence.
Brand Ripplr
Google AdWords
Helium10
EDUCATION
Jungle Scout NATIONAL MARITIME UNIVERSITY 2004 - 2009

Master's Degree in Economics and Management
Asana, Notion, Miro